---
title: "Fulton Insoles — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fulton-insoles"
last_updated: "2026-08-12T03:23:42.198Z"
locale: en
meta:
description: "Niche score 50/100 · $46K/yr market · 115K searches/yr · $30.20 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $46K/yr market · 115K searches/yr · $30.20 avg price. A small market ($46K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fulton Insoles — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **fulton insoles**
**Worth a look**
Shows a sweet-spot price point ($30.20 avg), but a small market ($46K/yr) keeps it on the watch list.
Market size 11Growth 39Conversion 17Competition 80Returns 35Price range 84Avg price 95Brand share 48Review moat 40Quality gap 92
**Avg price**
**Incredible****$30.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$6.41–$68.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,513.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$46K**
$46K/yr · 115K searches
According to Flapen's Amazon United States niche tracking, fulton insoles is a $46K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fulton insoles market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$60K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#1,120**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **66%**
- **Out of stock**
- **8.1%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 67%
**Open market**
**18%**
- Fulton41% - Endoto11% - Eggseed9% - あしなか9% - Kaps7% - The Felt Store6% - Open — no brand owns it (14 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/fulton-insoles/trend)
## **Top fulton insoles search terms**
- **cork insoles**27K/yr+4.3%1.0% conv. - **fulton insoles for men**25K/yr-7.0%2.1% conv. - **fulton insoles**20K/yr+15.8%0.8% conv. - **cork insoles men**17K/yr+10.9%1.6% conv. - **cork insoles for women**11K/yr+41.9%1.2% conv. - **cork shoe inserts**8K/yr+34.3%1.2% conv. - **cork insole**7K/yr+20.7%1.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/fulton-insoles/search-terms)
## **Top fulton insoles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fulton Cork Athletic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours. Deep Heel Cup Shock Absorbing for Plantar Fasciitis Shin Splints Flat Feet High Arch Knee/Back Pain**Fulton**$50.28**4.0★534 rev](https://www.amazon.com/dp/B0BX4Z93W1) [2**Fulton Cork Athletic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours. Deep Heel Cup Shock Absorbing for Plantar Fasciitis Shin Splints Flat Feet High Arch Knee/Back Pain**Fulton**$50.42**4.0★534 rev](https://www.amazon.com/dp/B0BX4W84DH) [3**Fulton Cork Orthotic Insoles Designed with Doctors for Women | Custom Molds to Feet in 10 Hours Deep Heel Cup Arch Support for Plantar Fasciitis Flat Feet High Arch Knee Foot & Back Pain**Fulton**$47.85**4.2★158 rev](https://www.amazon.com/dp/B0BX4ZMPG7) [4**Fulton Cork Orthotic Insoles Designed with Doctors for Men | Custom Molds to Feet in 10 Hours Deep Heel Cup Arch Support for Plantar Fasciitis Flat Feet High Arch Knee Foot & Back Pain**Fulton**$49.03**4.0★534 rev](https://www.amazon.com/dp/B0BX4Y157N) [5**Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (4mm(0.16 inches))**あしなか**$17.79**3.3★28 rev](https://www.amazon.com/dp/B0F5PXZF7M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (6mm(0. 24inches))**あしなか**$22.74**28 rev10mo ago](https://www.amazon.com/dp/B0FQNBMQQ3) [**Eggseed Plantar Fasciitis Insoles Arch Support Soft Breathable Cork Orthotic Shoe Inserts for Heel Pain Relief and Flat Foot Anti Fatigue Work Shoe Insert Men Women**Eggseed**$22.91**16 rev11mo ago](https://www.amazon.com/dp/B0FLPD8T7W) [**Cork Insoles Flat Shoe Inserts Natural Material Free-Cut Unisex Fit (9.812.2 Inches) Slip-Resistant Odor-Reducing Custom Foot Fit (4mm(0.16 inches))**あしなか**$17.79**28 rev1y ago](https://www.amazon.com/dp/B0F5PXZF7M) [**Plantar Fasciitis Relief Feet Cork Insoles Arch Supports Orthotics Inserts for Flat Feet High Arch Foot Pain Shoe Heel Inserts in Work Boots Blue(for Women 10-11.5/Men 9-10.5)**Eggseed**$22.87**117 rev2y ago](https://www.amazon.com/dp/B0CDLTF98Q) [**Endoto Cork Insoles for Hey Dude Replacement Inserts Soles(US Size:M10 / EU Size:43)**Endoto**$12.66**455 rev2y ago](https://www.amazon.com/dp/B0CGHJF6RQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kaps Pecari Cork Set | 3 Pair Pack Shoe Insoles | Made of Vegetable Tanned Sheepskin Leather and Natural Cork | Elegant and Comfortable | 11 US Men**Kaps**$13.91**4.3★**▲ 270%**](https://www.amazon.com/dp/B0C3PRF31X) [**Kaps Pecari Cork Set | 3 Pair Pack Shoe Insoles | Made of Vegetable Tanned Sheepskin Leather and Natural Cork | Elegant and Comfortable | 8 US Women**Kaps**$13.83**4.4★**▲ 269%**](https://www.amazon.com/dp/B0C3PJFJF8) [**SOLE Performance Thick Insoles - Custom Moldable Orthotic Support for Any Arch Type Plantar Fasciitis Relief - Mens Size 7/Womens Size 9 1 Pair**SOLE**$54.88**4.5★**▲ 177%**](https://www.amazon.com/dp/B0741GYB9N) [**Birkenstock BirkoSport Arch Support Insoles Mens 9-9.5**Birkenstock**$66.76**4.3★**▲ 144%**](https://www.amazon.com/dp/B002Y4GCH0) [**Endoto Cork Insoles for Hey Dude Replacement Inserts Soles(US Size:M10 / EU Size:43)**Endoto**$12.66**4.5★**▲ 90%**](https://www.amazon.com/dp/B0CGHJF6RQ)
**~~View all trending →~~**
## **What buyers say about fulton insoles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**26%
*“Comfortable and Supportive”*
**Size-Overall**17%
*“Fit well”*
**Quality-Overall**14%
*“Good quality, solid construction, and a real help during recovery”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**4%
*“Worked as advertised”*
**Durability**4%
*“Reliable/Durable”*
**Support-Overall**2%
*“Excellent Support for Flat Feet”*
**Efficiency**2%
*“Works great”*
**Cushion**2%
*“Good Cushion”*
**Pain Relief-Overall**2%
*“Finally have relief from foot pain”*
### **What buyers complain about **
**Pain Relief-Overall**16%
*“caused my knees to suffer”*
**Thickness**9%
*“Thinner than expected”*
**Comfort-Overall**8%
*“Uncomfortable”*
**Size-Overall**8%
*“they were too large”*
**Durability**7%
*“They dont last”*
**Value For Money**6%
*“too expensive”*
**Advertised Vs Actual Product**5%
*“Product Does Not Match Listing Photos”*
**Cushion**4%
*“No cushion for any support for feet”*
**Hard Feel**4%
*“Hard as a rock”*
**Quality-Overall**3%
*“Garbage”*
### **Top return reasons **
**Size-Overall**45%
**Comfort-Overall**11%
**Advertised Vs Actual Product**7%
**Hard Feel**5%
**Cushion**4%
**Pain Relief-Overall**4%
**Feet Fit**4%
**Functionality-Overall**3%
**Stiffness**2%
**Arch Support**2%
## **Common questions**
- **Is fulton insoles profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 62 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fulton insoles niche?**
- 20 brands and 37 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in fulton insoles?**
- Top complaints mined from reviews: Pain Relief-Overall, Thickness, Comfort-Overall. The return rate is 4.2%.
- **When does demand for fulton insoles peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the fulton insoles niche?**
- Listings span $6.41–$68.54; the average listing price is $30.20 (sweet spot $15–$100). The average incumbent carries 2,513 reviews — the moat a new listing must climb.
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