---
title: "Fsa Melatonin — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fsa-melatonin"
last_updated: "2026-08-12T00:18:26.437Z"
locale: en
meta:
description: "Niche score 45/100 · $152K/yr market · 113K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $152K/yr market · 113K searches/yr · $14.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fsa Melatonin — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **fsa melatonin**
**Skip it**
Soft demand (-32.3% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 9Conversion 84Competition 23Returns 100Price range 65Avg price 73Brand share 32Review moat 19Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.80–$26.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 113K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****15,867.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fsa melatonin is a $152K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fsa melatonin market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$147K–$184K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**77**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**10%**
- TUMS32% - ZzzQuil31% - Boiron9% - Amazon Basics7% - Natrol6% - Hyland's5% - Open — no brand owns it (4 brands, 10%)
## **Demand**
Weekly Amazon search volume, last 44 weeks — -32.3% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/fsa-melatonin/trend)
## **Top fsa melatonin search terms**
- **melatonin fsa eligible**19K/yr-38.8%4.8% conv. - **melatonin fsa**19K/yr-43.8%4.9% conv. - **fsa melatonin**18K/yr-40.7%4.7% conv. - **melatonin hsa eligible**9K/yr-16.7%4.6% conv. - **hsa melatonin**10K/yr-16.8%4.6% conv. - **melatonin hsa**11K/yr-30.1%5.7% conv. - **tums sleep support**4K/yr+11.2%24.2% conv. - **tums with melatonin**4K/yr+11.7%22.6% conv. - **melatonin gummies fsa eligible**5K/yr-34.1%3.7% conv. - **fsa eligible melatonin**5K/yr-38.3%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/fsa-melatonin/search-terms)
## **Top fsa melatonin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$30K30%$46K40%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**4.8★805 rev](https://www.amazon.com/dp/B0BTM8HRZ4) [2**ZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count**ZzzQuil**$26.49**4.2★790 rev](https://www.amazon.com/dp/B0DQQF4PCX) [3**Amazon Basics Melatonin Sleep Support Gummies Strawberry Flavor 5mg 120 Count (Previously Solimo)**Amazon Basics**$8.80**4.6★39,823 rev](https://www.amazon.com/dp/B07BBFFTKH) [4**Boiron SleepCalm Kids Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 2 Count (160 Pellets)**Boiron**$9.86**4.2★570 rev](https://www.amazon.com/dp/B0BL1W7WG9) [5**Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count**Hyland's**$10.55**4.4★2,383 rev](https://www.amazon.com/dp/B0BLG9WQ5J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count**ZzzQuil**$26.49**790 rev1y ago](https://www.amazon.com/dp/B0DQQF4PCX) [**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**805 rev3y ago](https://www.amazon.com/dp/B0BTM8HRZ4) [**Hylands Calms Forte Tablets Natural Relief of Nervous Tension and Occasional Sleeplessness 100 Count**Hyland's**$10.55**2,383 rev3y ago](https://www.amazon.com/dp/B0BLG9WQ5J) [**Boiron SleepCalm Kids Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 2 Count (160 Pellets)**Boiron**$9.86**570 rev3y ago](https://www.amazon.com/dp/B0BL1W7WG9) [**Boiron SleepCalm Tablets Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 120 Count**Boiron**$18.14**5,080 rev4y ago](https://www.amazon.com/dp/B09DRT14FJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rite Aid Natural Sleep Aid Caplets Diphenhydramine HCl 25mg - 200 Count | Sleeping Pills for Adults Extra Strength**Rite Aid**$19.04**4.4★**▲ 104%**](https://www.amazon.com/dp/B07T26RMVN) [**Bach RESCUE SLEEP Liquid Melts Natural Orange Vanilla Flavor Natural Sleep Aid Stress Relief Homeopathic Flower Essence Free of Melatonin Gluten & Sugar Non-alcohol Non-Narcotic 28ct.**RESCUE**$9.68**4.2★**▲ 41%**](https://www.amazon.com/dp/B004151F8Q) [**ZzzQuil PURE Zzzs Triple Action Melatonin Gummies Melatonin 6mg 3X Melatonin Sleep Aid with Ashwagandha Calm Mood Antioxidant Action Sleep Aids for Adults 60 Sleep Gummies**ZzzQuil**$16.36**4.3★**▲ 18%**](https://www.amazon.com/dp/B086KHBY2J) [**TUMS Heartburn Plus Sleep Support Chewable Dietary Supplement Tablets for Occasional Heartburn Relief Plus Sleep Support Berry Fusion - 54 Count**TUMS**$12.42**4.8★**▲ 16%**](https://www.amazon.com/dp/B0BTM8HRZ4) [**ZzzQuil Pure Zzzs Complete Sleep Melatonin 10mg L-Theanine GABA with Ashwagandha and Magnesium Melatonin Sleep Aid 100 Count**ZzzQuil**$26.49**4.2★**▲ 12%**](https://www.amazon.com/dp/B0DQQF4PCX)
**~~View all trending →~~**
## **What buyers say about fsa melatonin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**38%
*“Help with sleep”*
**Taste-Overall**11%
*“Doesnt taste bad”*
**Value For Money**7%
*“Good value for money”*
**Quality-Overall**7%
*“the tablets have been consistent in quality”*
**Efficiency**6%
*“WORKS WELL”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Flavor**3%
*“Good flavor”*
**Dosage**2%
*“This is the perfect dosage”*
**Ease Of Chewing/Swallowing**2%
*“Chewable”*
**Side Effects**1%
*“No withdrawal”*
### **What buyers complain about **
**Sleep Quality**26%
*“Didnt make me sleepy”*
**Functionality-Overall**21%
*“Nothing worked well”*
**Taste-Overall**10%
*“Gross taste”*
**Dosage**6%
*“Warning, the dosage is too high”*
**Value For Money**2%
*“Waste of money”*
**Side Effects**2%
*“Bad side effects”*
**Quality-Overall**2%
*“Bad quality”*
**Artificial Sweeteners**2%
*“The flavor is very artificial”*
**Advertised Vs Actual Product**2%
*“False and misleading description”*
**Flavor**1%
*“The flavor is very artificial”*
### **Top return reasons **
**Sleep Quality**25%
**Functionality-Overall**15%
**Taste-Overall**13%
**Size-Overall**4%
**Residue**4%
**Flavor**4%
**Storage Capacity**4%
**Hard Feel**4%
**Ethically/Sustainably Sourced**4%
**Ease Of Chewing/Swallowing**4%
## **Common questions**
- **Is fsa melatonin profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 15 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the fsa melatonin niche?**
- 10 brands and 77 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in fsa melatonin?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Taste-Overall. The return rate is 0.0%.
- **What does it cost to enter the fsa melatonin niche?**
- Listings span $8.80–$26.49; the average listing price is $14.71 (sweet spot $15–$100). The average incumbent carries 15,867 reviews — the moat a new listing must climb.
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