---
title: "Fruit Loops Protein Shake — $431K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fruit-loops-protein-shake"
last_updated: "2026-08-12T00:21:39.913Z"
locale: en
meta:
description: "Niche score 52/100 · $431K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $431K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fruit Loops Protein Shake — $431K/yr Amazon US Niche (2026) - Flapen"
---
# **fruit loops protein shake**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 57Growth 53Conversion 77Competition 13Returns 100Price range 95Avg price 95Brand share 0Review moat 26Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.77**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.18–$34.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$431K**
$431K/yr · 241K searches
**Growth**
**Good****+24.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,898.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fruit loops protein shake is a $431K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit loops protein shake market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$475K–$594K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Six Star62% - Dymatize38% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 36 weeks — +24.1% search growth over the last 90 days.
9K7KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/fruit-loops-protein-shake/trend)
## **Top fruit loops protein shake search terms**
- **six star whey protein**70K/yr+43.9%7.6% conv. - **fruity pebbles protein shake**51K/yr+11.9%10.8% conv. - **dymatize protein shake**35K/yr+2.1%6.5% conv. - **sixstar whey protein**19K/yr+24.7%7.4% conv. - **six star protein powder**16K/yr+25.1%4.2% conv. - **6 star whey protein powder**9K/yr+91.0%7.0% conv. - **protein powder six star**5K/yr+41.2%6.9% conv. - **six star protein**6K/yr+41.0%6.0% conv. - **protein shake fruity pebbles**4K/yr+16.5%9.0% conv. - **six star whey protein powder**4K/yr+91.3%7.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/fruit-loops-protein-shake/search-terms)
## **Top fruit loops protein shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$43K20%$86K30%$129K40%$172K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Six Star Whey Protein Powder Whey Protein Plus | Whey Protein Isolate & Peptides | Lean Protein Powder for Muscle Gain | Muscle Builder for Men & Women | Triple Chocolate 1.82 lbs (826 g)**Six Star**$18.11**4.5★2,661 rev](https://www.amazon.com/dp/B09SYB2ZQ2) [2**Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack**Dymatize**$31.93**4.4★2,077 rev](https://www.amazon.com/dp/B0DHWDLW5X) [3**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Vanilla Cream 1.8 lbs**Six Star**$18.12**4.4★2,999 rev](https://www.amazon.com/dp/B09SVLL2XL) [4**Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack**Dymatize**$30.79**4.6★839 rev](https://www.amazon.com/dp/B0DHWD5WBM) [5**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs**Six Star**$17.18**4.5★1,337 rev](https://www.amazon.com/dp/B0CH1S3G1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins & Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5 fl oz 15 pack**Dymatize**$24.66**2,077 rev5mo ago](https://www.amazon.com/dp/B0GM315QXW) [**Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.2g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack**Dymatize**$31.93**2,077 rev1y ago](https://www.amazon.com/dp/B0DHWDLW5X) [**Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack**Dymatize**$30.79**839 rev1y ago](https://www.amazon.com/dp/B0DHWD5WBM) [**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Froot Loops Flavor 1.8 lbs**Six Star**$17.18**1,337 rev2y ago](https://www.amazon.com/dp/B0CH1S3G1P) [**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Frosted Flakes Flavor 1.8 lbs**Six Star**$17.85**619 rev2y ago](https://www.amazon.com/dp/B0CH1RG9LF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dymatize Performance Protein Shake Fruity Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins & Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5 fl oz 15 pack**Dymatize**$24.66**4.4★**▲ 190%**](https://www.amazon.com/dp/B0GM315QXW) [**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Vanilla Cream 1.8 lbs**Six Star**$18.12**4.4★**▲ 51%**](https://www.amazon.com/dp/B09SVLL2XL) [**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Strawberry Smoothie 1.8 lbs**Six Star**$20.85**4.5★**▲ 45%**](https://www.amazon.com/dp/B09SVKSZCZ) [**Dymatize Performance Protein Shake Cocoa Pebbles 30g Protein 6.1g BCAA for Muscle Recovery No Added Sugar Low Fat 24 Vitamins and Minerals Gluten-Free Ready to Drink On-the-Go Snack 11.5fl oz 12 pack**Dymatize**$30.79**4.6★**▲ 20%**](https://www.amazon.com/dp/B0DHWD5WBM) [**Six Star Whey Protein Powder Plus - Muscle Building & Recovery Formula with Whey Isolate Powder BCAAs 30g Protein Immune Support - Post-Workout Supplement - Kelloggs Frosted Flakes Flavor 1.8 lbs**Six Star**$17.85**4.1★**▲ 10%**](https://www.amazon.com/dp/B0CH1RG9LF)
**~~View all trending →~~**
## **What buyers say about fruit loops protein shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Absolutely Delicious”*
**Nutritional Content**17%
*“Good protein,”*
**Flavor**10%
*“Flavor is REALLY strong”*
**Value For Money**7%
*“Very affordable”*
**Quality-Overall**3%
*“Great powder”*
**Solubility**2%
*“The powder mixes very well”*
**Sweetness**2%
*“Sweet in smoothies”*
**Blend/Ratio**1%
*“Tastes good for the price blends well”*
**Ease Of Use**1%
*“Easy to use”*
**Texture/Consistency-Overall**1%
*“the texture is smooth”*
### **What buyers complain about **
**Taste-Overall**34%
*“Chemical taste”*
**Flavor**10%
*“Bad flavor”*
**Nutritional Content**5%
*“I needed more protein”*
**Value For Money**5%
*“A little expensive”*
**Smell**3%
*“It smells and tastes like burnt plastic”*
**Sweetness**3%
*“It's not overly sweet like many”*
**Solubility**2%
*“Mixability is not great”*
**Ingredients-Overall**1%
*“isn't hardly inspected for safe ingredients”*
**Quality-Overall**1%
*“For quality I don't really have anything to compare it to”*
**Artificial Sweeteners**1%
*“The chocolate has a strong artificial sweetener flavor”*
## **Common questions**
- **Is fruit loops protein shake profitable to sell on Amazon United States?**
- The niche generates $431K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fruit loops protein shake niche?**
- 2 brands and 24 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fruit loops protein shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.0%.
- **What does it cost to enter the fruit loops protein shake niche?**
- Listings span $17.18–$34.46; the average listing price is $23.77 (sweet spot $15–$100). The average incumbent carries 3,898 reviews — the moat a new listing must climb.
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