---
title: "Fruit Flavored Protein Powder — $160K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fruit-flavored-protein-powder"
last_updated: "2026-08-12T03:22:17.260Z"
locale: en
meta:
description: "Niche score 57/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $160K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fruit Flavored Protein Powder — $160K/yr Amazon US Niche (2026) - Flapen"
---
# **fruit flavored protein powder**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 34Growth 15Conversion 17Competition 84Returns 100Price range 93Avg price 95Brand share 76Review moat 24Quality gap 77
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.63**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.60–$61.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Market size**
**Okay****$160K**
$160K/yr · 360K searches
**Review moat**
**Bad****5,165.47**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fruit flavored protein powder is a $160K/yr Amazon United States market (360K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fruit flavored protein powder market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$135K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **80%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**594**
**Top-5 brand share**
**59%**
Top 20: 95%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**37%**
- Isopure25% - OATH NUTRITION15% - Clean Simple Eats9% - GHOST5% - Dymatize5% - Quest5%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -20.3% search growth over the last 90 days.
35K25KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/health-household/fruit-flavored-protein-powder/trend)
## **Top fruit flavored protein powder search terms**
- **1up protein powder**160K/yr-31.6%0.7% conv. - **flavored protein powder**47K/yr-4.6%1.3% conv. - **1 up nutrition protein powder**53K/yr-19.7%0.8% conv. - **1up protein**24K/yr+29.1%0.4% conv. - **protein powder flavored**17K/yr+0.3%1.4% conv. - **1up nutrition protein powder**21K/yr-51.8%0.5% conv. - **one up protein powder**12K/yr-2.2%0.9% conv. - **1 up protein powder**12K/yr-5.4%0.6% conv. - **protein powder flavors**7K/yr-4.4%1.4% conv. - **1 up protein**6K/yr-25.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/fruit-flavored-protein-powder/search-terms)
## **Top fruit flavored protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3K4%$6K6%$10K8%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★929 rev](https://www.amazon.com/dp/B0DZ75PSP9) [2**Oath Nutrition Clear Whey Isolate Protein Powder Frosty Lemonade 20g Complete Protein per Serving No Added Sugar Grass-Fed 21 Servings**OATH NUTRITION**$33.31**4.3★1,549 rev](https://www.amazon.com/dp/B0DZKLQ45D) [3**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★407 rev](https://www.amazon.com/dp/B0FRB2WTCL) [4**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Watermelon Lime 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$28.12**4.3★1,131 rev](https://www.amazon.com/dp/B0BRM8CT4N) [5**Isopure Clear Whey Isolate Protein Powder Lactose Free Gluten Free Naturally Flavored Mixed Berry 20g Protein Per Serving 14.1 Oz 16 Servings (Packaging May Vary)**Isopure**$29.00**4.2★5,578 rev](https://www.amazon.com/dp/B07F43RM55)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 up Nutrition Protein Powder Lemon Flavor 1PCS**1Up Nutrition**$55.48**4 rev1w ago](https://www.amazon.com/dp/B09G3J5JJ4) [**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**194 rev4mo ago](https://www.amazon.com/dp/B0GQJP6T2S) [**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**407 rev9mo ago](https://www.amazon.com/dp/B0FRB2WTCL) [**GHOST Clear Whey Isolate Protein Powder Strawberry Watermelon - 1.57 LB Tub 25G of Whey Protein - Post Workout Drink for Muscle Gain & Recovery Sugar Free Soy Free & Zero Fat 20 Servings**GHOST**$45.07**807 rev1y ago](https://www.amazon.com/dp/B0F8P9WJMM) [**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**929 rev1y ago](https://www.amazon.com/dp/B0DZ75PSP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 up Nutrition Protein Powder Lemon Flavor 1PCS**1Up Nutrition**$55.48**5.0★**▲ 260%**](https://www.amazon.com/dp/B09G3J5JJ4) [**Bloom Clear Protein Whey Protein Isolate with Collagen Peptides and Digestive Enzymes 20g Protein Sugar Free Post Workout Drink Mix 90 Calories Strawberry Watermelon 10 Servings**Bloom Nutrition**$27.75**4.2★**▲ 256%**](https://www.amazon.com/dp/B0GQJP6T2S) [**Quest Nutrition Cookies & Cream Protein Powder 20g Protein 1g Sugar Low Carb Gluten Free 1.6 Pound 24 Servings**Quest**$26.24**4.3★**▲ 251%**](https://www.amazon.com/dp/B07L8W2SJS) [**Oath Nutrition Clear Whey Isolate Protein Powder Variety Pack 12 Pack**OATH NUTRITION**$31.31**4.5★**▲ 174%**](https://www.amazon.com/dp/B0FRB2WTCL) [**Clean Simple Eats Whey Isolate Protein Powder Variety Pack Naturally Sweetened Zero Added Sugar 20g 100% GrassFed Protein Powder with Digestive Enzymes GlutenFree Non GMO 10 Single Serve Pack**Clean Simple Eats**$32.13**4.5★**▲ 65%**](https://www.amazon.com/dp/B0DZ75PSP9)
**~~View all trending →~~**
## **What buyers say about fruit flavored protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“No weird taste”*
**Nutritional Content**18%
*“Great protein supplement”*
**Flavor**14%
*“AMAZING TASTE”*
**Solubility**4%
*“EASY to mix”*
**Quality-Overall**4%
*“Nice variety”*
**Blend/Ratio**3%
*“Blends smoothly”*
**Value For Money**2%
*“Good value for money”*
**Sweetness**2%
*“Its not overly sweet”*
**Ingredients-Overall**1%
*“Clean ingredients”*
**Ease Of Use**1%
*“easy to take”*
### **What buyers complain about **
**Taste-Overall**23%
*“Bad chemical taste”*
**Flavor**8%
*“Flavor is odd”*
**Value For Money**6%
*“A little expensive”*
**Solubility**6%
*“Won't dissolve”*
**Sweetness**5%
*“Too much sugar”*
**Nutritional Content**5%
*“not worth the calories”*
**Texture/Consistency-Overall**2%
*“grainy texture”*
**Artificial Sweeteners**2%
*“Artificial sweeteners”*
**Quality-Overall**1%
*“Poor quality”*
**Smell**1%
*“Smell is off”*
### **Top return reasons **
**Taste-Overall**20%
**Flavor**20%
**Solubility**14%
**Nutritional Content**10%
**Advertised Vs Actual Product**7%
**Texture/Consistency-Overall**6%
**Ingredients-Overall**6%
**Dilute/Watery**3%
**Value For Money**2%
**Size-Overall**1%
## **Common questions**
- **Is fruit flavored protein powder profitable to sell on Amazon United States?**
- The niche generates $160K/yr across 55 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the fruit flavored protein powder niche?**
- 28 brands and 594 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in fruit flavored protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.1%.
- **When does demand for fruit flavored protein powder peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the fruit flavored protein powder niche?**
- Listings span $13.60–$61.24; the average listing price is $33.63 (sweet spot $15–$100). The average incumbent carries 5,165 reviews — the moat a new listing must climb.
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