---
title: "Frozen Plates — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/frozen-plates"
last_updated: "2026-08-11T23:22:44.199Z"
locale: en
meta:
description: "Niche score 52/100 · $218K/yr market · 179K searches/yr · $17.58 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $218K/yr market · 179K searches/yr · $17.58 avg price. Soft demand (-24.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frozen Plates — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **frozen plates**
**Worth a look**
Shows a thin review moat (161 avg reviews), but soft demand (-24.3% this quarter) keeps it on the watch list.
Market size 42Growth 13Conversion 75Competition 57Returns 84Price range 60Avg price 81Brand share 45Review moat 92Quality gap 37
**Review moat**
**Great****161.36**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****7.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.73–$28.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$218K**
$218K/yr · 179K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frozen plates is a $218K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frozen plates market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$176K–$220K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#2,074**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 98%
**Open market**
**18%**
- Glad35% - Unique25% - KULINAN8% - AURSWIF6% - Amolaliz4% - Zachely4% - Open — no brand owns it (7 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/frozen-plates/trend)
## **Top frozen plates search terms**
- **frozen plates**43K/yr-22.7%5.8% conv. - **frozen plates and napkins**29K/yr-17.2%5.7% conv. - **frozen party plates**16K/yr-34.2%4.1% conv. - **elsa plates**12K/yr-9.2%5.6% conv. - **frozen birthday plates**14K/yr-26.3%4.8% conv. - **frozen paper plates**11K/yr-23.5%7.2% conv. - **frozen plates for birthday party**8K/yr-15.1%3.9% conv. - **frozen dessert plates**5K/yr-2.9%2.9% conv. - **frozen cake plates**7K/yr-20.8%3.3% conv. - **frozen birthday party plates**7K/yr-36.8%3.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/frozen-plates/search-terms)
## **Top frozen plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$65K40%$87K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glad for Kids Disney Frozen Disposable Paper Plates Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Character Plates for Everyday Meals 8.5 inch 40 Count**Glad**$9.05**4.9★963 rev](https://www.amazon.com/dp/B0BZWF4GBK) [2**Unique Frozen Plates and Napkins for 32 Guests | Frozen Birthday Party Decorations | Officially Licensed**Unique**$21.87**4.8★51 rev](https://www.amazon.com/dp/B0FN9B1FM1) [3**Glad for Kids Disney Frozen Disposable Paper Bowls Anna and Elsa - Heavy Duty Soak-Proof Microwavable Kid-Friendly Snack Bowls for Everyday Use 12 Ounce 40 Count**Glad**$7.15**4.7★160 rev](https://www.amazon.com/dp/B0BZWHXJ6P) [4**Frozen Plates and Napkins - Frozen Birthday Party Decorations - Anna Elsa Plates for Birthday Party for Dinner and Dessert with Napkins - Officially Licensed**Unique**$16.82**4.2★21 rev](https://www.amazon.com/dp/B0FRZYN1WW) [5**60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations**KULINAN**$20.53**4.4★9 rev](https://www.amazon.com/dp/B0G1MDHL2Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations**KULINAN**$20.53**9 rev7mo ago](https://www.amazon.com/dp/B0G1MDHL2Y) [**Cute Cartoon Birthday Decoration Supplies Including 9 and 7 Paper Plates Tablecloth and Napkins for 20 Guests. Birthday Tableware Sets for Boys and Girls**Amolaliz**$17.29**14 rev8mo ago](https://www.amazon.com/dp/B0G29JK3N5) [**124 PCS Cartoon Theme Birthday Decoration Blue Styles Party Supplies. Including 9 and 7 Paper Plates Napkins and Forks for 30 Guests. Birthday Tableware Sets for Boys Girls and Kids Party Favors**zoufuu**$28.85**12 rev9mo ago](https://www.amazon.com/dp/B0FX21QWXQ) [**175Pcs Snowflake Paper Plates and Napkins Set - Blue Purple Christmas Themed Paper Plates Cups Napkins Cutlery for Winter Wonderland Holiday Decorations Birthday Wedding Party Supplies for 25 Guests**Gretion**$19.83**10 rev9mo ago](https://www.amazon.com/dp/B0FVXP19B1) [**82 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins 20 PCS Cups 2 PCS Tablecloth for Frozen Party Decorations**KULINAN**$27.26**12 rev9mo ago](https://www.amazon.com/dp/B0FQV4B522)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**81 PCS Frozen Party Supplies Frozen Party Tableware Set Includes 40 PCS Paper Plates 20 PCS Napkins 20 PCS Paper Cups and 1 Tablecloth for Frozen Birthday Party Decorations**AURSWIF**$20.06**4.2★**▲ 164%**](https://www.amazon.com/dp/B0GRD7QYMC) [**Cute Cartoon Birthday Decoration Supplies Including 9 and 7 Paper Plates Tablecloth and Napkins for 20 Guests. Birthday Tableware Sets for Boys and Girls**Amolaliz**$17.29**3.4★**▲ 125%**](https://www.amazon.com/dp/B0G29JK3N5) [**60 PCS Frozen Tableware Sets Frozen Paper Plates and Napkins Set Includes 40 PCS Paper Plates 20 PCS Napkins for Party Decorations**KULINAN**$20.53**4.4★**▲ 97%**](https://www.amazon.com/dp/B0G1MDHL2Y) [**175Pcs Snowflake Paper Plates and Napkins Set - Blue Purple Christmas Themed Paper Plates Cups Napkins Cutlery for Winter Wonderland Holiday Decorations Birthday Wedding Party Supplies for 25 Guests**Gretion**$19.83**5.0★**▲ 57%**](https://www.amazon.com/dp/B0FVXP19B1) [**Fuyhiuous 40pcs Frozen Party Supplies include 20 plates 20 napkins for the Frozen birthday party decoration**Fuyhiuous**$13.82**3.2★**▲ 50%**](https://www.amazon.com/dp/B0GG93RTVQ)
**~~View all trending →~~**
## **What buyers say about frozen plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“This party set is the best quality”*
**Color**12%
*“Love the colors appearance is great”*
**Value For Money**12%
*“Good value”*
**Size-Overall**8%
*“They were perfect size”*
**Strength**7%
*“Cute and actually sturdy”*
**Advertised Vs Actual Product**7%
*“Exactly as Pictured”*
**Design-Overall**4%
*“Really cute design”*
**Assembly/Installation**4%
*“Easy to assemble”*
**Durability**3%
*“Super durable and fun”*
**Thickness**2%
*“Nice thick plates and sturdy cups”*
### **What buyers complain about **
**Quality-Overall**13%
*“The artwork quality on these is pretty poor”*
**Strength**13%
*“they are a little flimsy”*
**Size-Overall**10%
*“Tiny”*
**Value For Money**8%
*“This was expensive for bday paper”*
**Advertised Vs Actual Product**6%
*“Terrible quality and misleading description”*
**Thickness**6%
*“Not deep enough to hold any food”*
**Color**4%
*“the colors look completely different from the listing”*
**Print Quality**4%
*“The printing on the napkins was horrible”*
**Comfort-Overall**3%
*“It leaves me uncomfortable with the order”*
**Color Fading/Discoloration**3%
*“Discolored and Poor Quality”*
### **Top return reasons **
**Size-Overall**34%
**Quality-Overall**17%
**Value For Money**14%
**Advertised Vs Actual Product**10%
**Color**4%
**Strength**3%
**Adhesion/Stickiness**3%
**Print Quality**2%
**Material Quality**2%
**Thin**2%
## **Common questions**
- **Is frozen plates profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 22 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the frozen plates niche?**
- 13 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in frozen plates?**
- Top complaints mined from reviews: Quality-Overall, Strength, Size-Overall. The return rate is 1.5%.
- **When does demand for frozen plates peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the frozen plates niche?**
- Listings span $5.73–$28.85; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.
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