---
title: "Trend — friend of dorothy"
canonical_url: "https://flapen.com/research/us/health-household/friend-of-dorothy/trend"
last_updated: "2026-08-12T06:48:50.241Z"
locale: en
meta:
  description: "Amazon product research for friend of dorothy: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for friend of dorothy: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Trend — friend of dorothy"
---

# **Friend of Dorothy**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 13Growth 15Conversion 44Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 91Quality gap 82

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$33.87**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$21.00–$39.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****186.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$54K**

$54K/yr · 45K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend