---
title: "Friend of Dorothy — $54K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/friend-of-dorothy"
last_updated: "2026-08-11T12:09:39.578Z"
locale: en
meta:
description: "Niche score 44/100 · $54K/yr market · 45K searches/yr · $33.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $54K/yr market · 45K searches/yr · $33.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Friend of Dorothy — $54K/yr Amazon US Niche (2026) - Flapen"
---
# **friend of dorothy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 44Competition 18Returns 100Price range 95Avg price 95Brand share 0Review moat 91Quality gap 82
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$33.87**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.00–$39.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****186.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$54K**
$54K/yr · 45K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, friend of dorothy is a $54K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **friend of dorothy market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$51K–$68K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#1,578**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **241 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- FRIEND OF DOROTHY100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 73 weeks — -20.8% search growth over the last 90 days.
1K800Spike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/friend-of-dorothy/trend)
## **Top friend of dorothy search terms**
- **friend of dorothy**28K/yr-13.6%2.8% conv. - **friends of dorothy**12K/yr-24.0%3.7% conv. - **friend of dorothy supplement**6K/yr-62.3%4.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/friend-of-dorothy/search-terms)
## **Top friend of dorothy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$22K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules**FRIEND OF DOROTHY**$39.90**4.2★62 rev](https://www.amazon.com/dp/B0FXWNKYV8) [2**Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.38**4.1★89 rev](https://www.amazon.com/dp/B0FM2Z2TPB) [3**FRIEND OF DOROTHY - Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom 120 Capsules**FRIEND OF DOROTHY**$34.40**4.2★474 rev](https://www.amazon.com/dp/B0DGSZY9HC) [4**FRIEND OF DOROTHY - Hard Supplement for Men - Black Maca & Ashwagandha Root - Natural Performance Support - Enhances Energy Vitality Hormonal Balance - (60 Capsules/Pouch)**FRIEND OF DOROTHY**$38.52**4.1★99 rev](https://www.amazon.com/dp/B0FQBN1XT3) [5**FRIEND OF DOROTHY Raspberry C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.68**4.0★121 rev](https://www.amazon.com/dp/B0FT2GDJ2N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules**FRIEND OF DOROTHY**$39.90**62 rev9mo ago](https://www.amazon.com/dp/B0FXWNKYV8) [**FRIEND OF DOROTHY - Hard Supplement for Men - Black Maca & Ashwagandha Root - Natural Performance Support - Enhances Energy Vitality Hormonal Balance - (60 Capsules/Pouch)**FRIEND OF DOROTHY**$38.52**99 rev10mo ago](https://www.amazon.com/dp/B0FQBN1XT3) [**FRIEND OF DOROTHY - Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom 120 Capsules**FRIEND OF DOROTHY**$34.40**474 rev1y ago](https://www.amazon.com/dp/B0DGSZY9HC) [**Friend of Dorothy - Creatine Gummies - Sugar Free - Chewable Creatine Monohydrate with Electrolytes Magnesium & Vitamin D3 - Hydration & Recovery Support Gym & Workout Supplement - 60 Gummies**FRIEND OF DOROTHY**$21.47**77 rev1y ago](https://www.amazon.com/dp/B0DJVTBN3S) [**Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.38**89 rev1y ago](https://www.amazon.com/dp/B0FM2Z2TPB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FRIEND OF DOROTHY Daily Multivitamin for Men Energy Focus & Immunity Support Ashwagandha Lions Mane & Reishi 60 Capsules**FRIEND OF DOROTHY**$39.90**4.2★**▲ 90%**](https://www.amazon.com/dp/B0FXWNKYV8) [**FRIEND OF DOROTHY Pineapple C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.62**4.3★**▲ 39%**](https://www.amazon.com/dp/B0CF2C2WCN) [**Semen Volume Support Capsules for Men Zinc Rose Hip & Vitamin C Reproductive Health & Vitality 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.38**4.1★**▲ 26%**](https://www.amazon.com/dp/B0FM2Z2TPB) [**FRIEND OF DOROTHY Bottom Fiber Supplement for Effortless Prep Time - Helps Promote Digestive Regularity - Psyllium Husk Based - for Men Who Bottom - 45 Capsules**FRIEND OF DOROTHY**$21.00**4.2★**— 2%**](https://www.amazon.com/dp/B0D4VMX9S5) [**FRIEND OF DOROTHY Raspberry C*M Gummies Improves Sperm Volume and Load Semen Volume Supplement - 60 Capsules - 1 Month Supply**FRIEND OF DOROTHY**$38.68**4.0★**▼ 10%**](https://www.amazon.com/dp/B0FT2GDJ2N)
**~~View all trending →~~**
## **What buyers say about friend of dorothy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**11%
*“The gummies taste surprisingly good for a supplement”*
**Vitamin**10%
*“also a good supplement”*
**Ease Of Chewing/Swallowing**10%
*“also not too chewy”*
**Nutritional Content**7%
*“Easy Daily Health Support”*
**Energy Level**6%
*“Solid Energy Support”*
**Quality-Overall**5%
*“Excellent product”*
**Ingredients-Overall**4%
*“That said, it's also a pretty good blend of ingredients that assist with stress management, as well as some that are just good for your overall health”*
**Focus Enhancement**4%
*“focused all day”*
**Advertised Vs Actual Product**4%
*“It does what it advised it do im always ready when the need arise”*
**Regulates Digestion**4%
*“Youll likely notice better digestion”*
### **What buyers complain about **
**Value For Money**11%
*“Not worth the money”*
**Size-Overall**6%
*“They're the size of gummy bears”*
**Ingredients-Overall**5%
*“Another concern was the ingredients and transparency”*
**Vitamin**4%
*“Quite high priced compared to similar supplements”*
**Advertised Vs Actual Product**4%
*“These are capsules, not gummies, despite one of the product photos suggesting otherwise”*
**Dosage**4%
*“Chemicals have an ineffective dose, a toxic dose, and an effective therapeutic dose, like Goldilocks”*
**Accuracy-Overall**3%
*“Unsure”*
**Functionality-Overall**3%
*“No effect”*
**Adhesion/Stickiness**2%
*“Aside from the sticking drawback”*
**Ease Of Chewing/Swallowing**2%
*“Another reviewer felt they stuck to their teeth because they are chewy”*
## **Common questions**
- **Is friend of dorothy profitable to sell on Amazon United States?**
- The niche generates $54K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the friend of dorothy niche?**
- 1 brands and 2 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in friend of dorothy?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for friend of dorothy peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the friend of dorothy niche?**
- Listings span $21.00–$39.90; the average listing price is $33.87 (sweet spot $15–$100). The average incumbent carries 186 reviews — the moat a new listing must climb.
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