---
title: "Trend — free and clear laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/free-and-clear-laundry-detergent/trend"
last_updated: "2026-08-11T21:52:31.787Z"
locale: en
meta:
  description: "Niche score 57/100 · $10.1M/yr market · 3.5M searches/yr · $15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $10.1M/yr market · 3.5M searches/yr · $15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — free and clear laundry detergent - Flapen"
---

# **free and clear laundry detergent**

**Launch it**

A $10.1M/yr market growing +7.2% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 34Conversion 99Competition 48Returns 99Price range 75Avg price 77Brand share 0Review moat 13Quality gap 18

**Market size**

**Incredible****$10.1M**

$10.1M/yr · 3.5M searches

**Conversion**

**Incredible****18.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.03–$36.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+7.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****25,275.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend