---
title: "Search terms — free and clear laundry detergent pods - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/free-and-clear-laundry-detergent-pods/search-terms"
last_updated: "2026-08-11T21:56:26.354Z"
locale: en
meta:
  description: "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — free and clear laundry detergent pods - Flapen"
---

# **free and clear laundry detergent pods**

**Worth a look**

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 92Growth 33Conversion 98Competition 24Returns 99Price range 75Avg price 82Brand share 0Review moat 14Quality gap 16

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.8M**

$1.8M/yr · 603K searches

**Avg price**

**Great****$17.93**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.22–$29.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****24,614.73**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms