---
title: "Free and Clear Dishwasher Detergent — $697K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/free-and-clear-dishwasher-detergent"
last_updated: "2026-08-11T19:50:05.807Z"
locale: en
meta:
description: "Niche score 48/100 · $697K/yr market · 191K searches/yr · $22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $697K/yr market · 191K searches/yr · $22.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Free and Clear Dishwasher Detergent — $697K/yr Amazon US Niche (2026) - Flapen"
---
# **free and clear dishwasher detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 27Conversion 98Competition 10Returns 98Price range 82Avg price 93Brand share 0Review moat 23Quality gap 24
**Conversion**
**Incredible****16.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.33**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.91–$40.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$697K**
$697K/yr · 191K searches
**Growth**
**Okay****+1.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,329.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, free and clear dishwasher detergent is a $697K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **free and clear dishwasher detergent market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$670K–$893K**
- units × avg price
- **Conversion rate**
- **16.4%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Cascade82% - Seventh Generation12% - BLUELAND3% - Molly's Suds3%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +1.8% search growth over the last 90 days.
25K15KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/free-and-clear-dishwasher-detergent/trend)
## **Top free and clear dishwasher detergent search terms**
- **cascade free and clear dishwasher pods**52K/yr+15.5%24.5% conv. - **cascade free and clear**33K/yr+12.9%20.1% conv. - **free and clear dishwasher detergent**30K/yr-11.4%10.0% conv. - **unscented dishwasher detergent**27K/yr-13.9%6.1% conv. - **fragrance free dishwasher detergent**13K/yr-9.7%5.9% conv. - **dishwasher detergent free and clear**8K/yr+12.0%8.2% conv. - **dishwasher detergent unscented**5K/yr+5.1%6.9% conv. - **cascade dishwasher pods free and clear**3K/yr+12.8%22.5% conv. - **cascade free & clear actionpacs**3K/yr+25.2%7.9% conv. - **scent free dishwasher detergent**4K/yr-18.2%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/free-and-clear-dishwasher-detergent/search-terms)
## **Top free and clear dishwasher detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$70K20%$139K30%$209K40%$279K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Lemon Essence 47 Count**Cascade**$18.43**4.6★2,294 rev](https://www.amazon.com/dp/B0DPLMLY6K) [2**Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz**Cascade**$9.91**4.7★1,428 rev](https://www.amazon.com/dp/B08R7FB5JS) [3**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 62ct**Cascade**$25.63**4.9★247 rev](https://www.amazon.com/dp/B0GML8M1VK) [4**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 47ct**Cascade**$18.08**4.9★247 rev](https://www.amazon.com/dp/B0GMRBL49C) [5**Seventh Generation Dishwasher Detergent Packs Free & Clear 72 Count Pack of 1 Plant Powered Cleaning Fights Greasy Reside & Stuck-On Food For Sparkling Dishes Fragrance-Free & Septic Safe**Seventh Generation**$20.70**4.6★16,735 rev](https://www.amazon.com/dp/B01MECSGOU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 47ct**Cascade**$18.08**247 rev5mo ago](https://www.amazon.com/dp/B0GMRBL49C) [**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 62ct**Cascade**$25.63**247 rev5mo ago](https://www.amazon.com/dp/B0GML8M1VK) [**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Lemon Essence 47 Count**Cascade**$18.43**2,294 rev1y ago](https://www.amazon.com/dp/B0DPLMLY6K) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$21.86**11,661 rev3y ago](https://www.amazon.com/dp/B0BDJ9M1TN) [**Mollys Suds Dishwasher Pods | Clean Dishwasher Detergent Cuts Grease & Rinses Clean (Residue-Free) for Sparkling Dishes | 60 Auto-Release Tabs (Unscented)**Molly's Suds**$19.92**9,197 rev4y ago](https://www.amazon.com/dp/B0B1P5L7L9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 47ct**Cascade**$18.08**4.9★**▲ 284%**](https://www.amazon.com/dp/B0GMRBL49C) [**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Unscented 62ct**Cascade**$25.63**4.9★**▲ 282%**](https://www.amazon.com/dp/B0GML8M1VK) [**BLUELAND 100% Plastic-Free Dishwasher Detergent Tablets 60 Count Free & Clear Eco-Friendly Dishwashing Pods Cuts Grease & Stuck on Food Rinses Clean for Streak-Free Shine**BLUELAND**$21.86**4.3★**— 2%**](https://www.amazon.com/dp/B0BDJ9M1TN) [**Cascade Free & Clear Dishwasher Detergent Liquid Gel Dish Detergent Dishwasher Soap Lemon 75oz**Cascade**$9.91**4.7★**▼ 11%**](https://www.amazon.com/dp/B08R7FB5JS) [**Cascade Free & Clear Dishwasher Pods Dishwasher Detergent Dish Detergent Soap Lemon Essence 47 Count**Cascade**$18.43**4.6★**▼ 22%**](https://www.amazon.com/dp/B0DPLMLY6K)
**~~View all trending →~~**
## **What buyers say about free and clear dishwasher detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**30%
*“Cleans great”*
**Smell**10%
*“No Chemical Smell”*
**Quality-Overall**9%
*“A top notch product”*
**Residue**6%
*“does not leave residue”*
**Eco Friendliness**5%
*“good for the environment”*
**Efficiency**4%
*“Works well”*
**Cleansing**4%
*“Super clean”*
**Toxic/Chemical Free**3%
*“I like that they are chemical free”*
**Value For Money**3%
*“Excellent price”*
**Ease Of Use**2%
*“The container was very easy to open”*
### **What buyers complain about **
**Ease Of Cleaning**24%
*“Terrible cleaning”*
**Residue**16%
*“Leaves residue”*
**Smell**9%
*“sometimes my dishes would smell fishy”*
**Functionality-Overall**5%
*“same poor result”*
**Solubility**4%
*“Didn't dissolve”*
**Value For Money**4%
*“Not worth it”*
**Quality-Overall**2%
*“Bad quality”*
**Stain Resistance**1%
*“IT ALSO DOES NOT CLEAN WELL AND LEAVES A WIERD WHITE RESIDUE”*
**Size-Overall**1%
*“in a container that is much too large”*
**Advertised Vs Actual Product**1%
*“Not as pictured”*
### **Top return reasons **
**Value For Money**18%
**Leak-Proof**16%
**Smell**9%
**Advertised Vs Actual Product**9%
**Ease Of Cleaning**7%
**Residue**7%
**Functionality-Overall**7%
**Solubility**4%
**Stain Resistance**2%
**Color**2%
## **Common questions**
- **Is free and clear dishwasher detergent profitable to sell on Amazon United States?**
- The niche generates $697K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the free and clear dishwasher detergent niche?**
- 4 brands and 35 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in free and clear dishwasher detergent?**
- Top complaints mined from reviews: Ease Of Cleaning, Residue, Smell. The return rate is 0.4%.
- **What does it cost to enter the free and clear dishwasher detergent niche?**
- Listings span $9.91–$40.63; the average listing price is $22.33 (sweet spot $15–$100). The average incumbent carries 7,329 reviews — the moat a new listing must climb.
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