---
title: "Products — frankincense and myrrh - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/frankincense-and-myrrh/products"
last_updated: "2026-08-10T07:38:55.995Z"
locale: en
meta:
  description: "Niche score 67/100 · $757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — frankincense and myrrh - Flapen"
---

# **frankincense and myrrh**

**Worth a look**

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 71Growth 24Conversion 70Competition 86Returns 97Price range 86Avg price 87Brand share 79Review moat 29Quality gap 55

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$19.82**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Price range**

**Great****$6.99–$76.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$757K**

$757K/yr · 601K searches

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,627.73**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

## Products