---
title: "Frankincense and Myrrh — $757K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/frankincense-and-myrrh"
last_updated: "2026-08-09T20:20:10.839Z"
locale: en
meta:
description: "Niche score 67/100 · $757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 67/100 · $757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frankincense and Myrrh — $757K/yr Amazon US Niche (2026) - Flapen"
---
# **frankincense and myrrh**
**Worth a look**
Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 24Conversion 70Competition 86Returns 97Price range 86Avg price 87Brand share 79Review moat 29Quality gap 55
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.82**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$6.99–$76.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$757K**
$757K/yr · 601K searches
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,627.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, frankincense and myrrh is a $757K/yr Amazon United States market (601K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 67/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frankincense and myrrh market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$793K–$991K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#141**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**56%**
Top 20: 92%
**Top-5 click share**
**29%**
Top 20: 76%
**Open market**
**40%**
- FRANKINCENSE & MYRRH36% - THE JERUSALEM GIFT SHOP SINCE 20045% - Herbal Mana5% - Wise Men5% - Majestic Pure4% - Nexon Botanics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.
15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/frankincense-and-myrrh/trend)
## **Top frankincense and myrrh search terms**
- **frankincense and myrrh**479K/yr-0.1%5.4% conv. - **frankincense and myrrh oil**40K/yr-0.4%5.3% conv. - **frankincense and myrrh essential oil**43K/yr-14.8%5.3% conv. - **frankincense and myrrh arthritis pain relief**7K/yr+9.9%11.2% conv. - **frankincense & myrrh**6K/yr+15.8%5.2% conv. - **frankincense & myrrh arthritis pain relief rubbing oil**4K/yr+10.1%13.4% conv. - **frankincense myrrh**5K/yr-16.2%4.2% conv. - **myrrh and frankincense**5K/yr-38.3%3.4% conv. - **frankincense and myrrh body oil**3K/yr-5.0%2.4% conv. - **essential oils frankincense and myrrh**3K/yr-28.1%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/frankincense-and-myrrh/search-terms)
## **Top frankincense and myrrh products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$15K4%$30K6%$45K8%$61K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frankincense & Myrrh Arthritis Pain Therapy Lotion Joint & Back Relief 3oz**FRANKINCENSE & MYRRH**$17.36**4.3★3,748 rev](https://www.amazon.com/dp/B09TS2T6JJ) [2**FRANKINCENSE & MYRRH Arthritis Pain Therapy Lotion Dr Approved 3oz 2 Pack**FRANKINCENSE & MYRRH**$34.16**4.3★3,748 rev](https://www.amazon.com/dp/B0CK537QMK) [3**Frankincense and Myrrh Holy Incense from Jerusalem in a Gift Pack - Sacred Jerusalem Aromatic Granules - Traditional Biblical Scents for Home & Worship A Church Incense**THE JERUSALEM GIFT SHOP SINCE 2004**$24.94**4.4★640 rev](https://www.amazon.com/dp/B092G6M53D) [4**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★63 rev](https://www.amazon.com/dp/B0GRRJ3572) [5**Wise Men Healing Balm with Myrrh and Frankincense Essential Oils for Soothing Nerve Relief Massage**Wise Men**$15.15**4.3★9,601 rev](https://www.amazon.com/dp/B01BW9YW9C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**63 rev4mo ago](https://www.amazon.com/dp/B0GRRJ3572) [**FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz**FRANKINCENSE & MYRRH**$18.64**146 rev4mo ago](https://www.amazon.com/dp/B0GR75B8Y1) [**Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)**Majestic Pure**$10.00**74 rev11mo ago](https://www.amazon.com/dp/B0FK5LLQLM) [**Frankincense & Myrrh Essential Oil Roll-On 10ml - 100% Pure Natural & Prediluted Oil Blend for Aromatherapy & Skin Care - Nexon Botanics**Nexon Botanics**$9.18**4,174 rev1y ago](https://www.amazon.com/dp/B0DNN265Y7) [**Edens Garden Myrrh & Frankincense Essential Oil Blend- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Skin Face Kid Safe 10 ml (.33 fl oz)**Edens Garden**$16.03**60 rev1y ago](https://www.amazon.com/dp/B0DPLHJHJV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Majestic Pure Frankincense & Myrrh Essential Oil Blend 4 Fl Oz - Warm Resinous Scent for Diffuser Home & Relaxation - Pure Botanical Oils - Blend-Friendly for Massage & Skin Use (Diluted)**Majestic Pure**$10.00**4.4★**▲ 306%**](https://www.amazon.com/dp/B0FK5LLQLM) [**FRANKINCENSE & MYRRH Nerve Therapy Lotion Diabetic Hands & Feet Relief 3oz**FRANKINCENSE & MYRRH**$18.64**4.4★**▲ 264%**](https://www.amazon.com/dp/B0GR75B8Y1) [**Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller**Herbal Mana**$16.08**4.5★**▲ 188%**](https://www.amazon.com/dp/B0GRRJ3572) [**FRANKINCENSE & MYRRH Intensive Foot Therapy Lotion Restless Leg 3oz 2Pack**FRANKINCENSE & MYRRH**$29.19**4.3★**▲ 69%**](https://www.amazon.com/dp/B0CK558JQ2) [**Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb**Govinda**$17.94**4.4★**▲ 65%**](https://www.amazon.com/dp/B00MDWQ6LU)
**~~View all trending →~~**
## **What buyers say about frankincense and myrrh**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**33%
*“Calming aroma”*
**Quality-Overall**11%
*“the quality has been consistent”*
**Efficiency**9%
*“Works ok”*
**Joint Pain**8%
*“Love this for my joints”*
**Value For Money**6%
*“Best Money Spent”*
**Advertised Vs Actual Product**2%
*“Works as advertised”*
**Soft Feel**2%
*“Goes on smoothly”*
**Moist/Dry**2%
*“It really helps with dry skin”*
**Ease Of Use**2%
*“Easy to use”*
**Muscle Pain Relief**2%
*“Fabulous to help sore muscles”*
### **What buyers complain about **
**Smell**37%
*“Overpowering scent”*
**Functionality-Overall**10%
*“slow”*
**Pain Relief-Overall**8%
*“No relief”*
**Value For Money**4%
*“Expensive”*
**Advertised Vs Actual Product**3%
*“FALSE ADVERTISEMENT”*
**Ingredients-Overall**3%
*“Ingredients changed”*
**Allergies**3%
*“Skin rash”*
**Quality-Overall**2%
*“mainly when it is due to cheap quality”*
**Size-Overall**2%
*“Its a tiny bottle”*
**Durability**1%
*“didnt last”*
### **Top return reasons **
**Smell**54%
**Advertised Vs Actual Product**12%
**Functionality-Overall**7%
**Leak-Proof**6%
**Size-Overall**3%
**Joint Pain**2%
**Quality-Overall**2%
**Oily/Greasy**2%
**Value For Money**2%
**Ingredients-Overall**1%
## **Common questions**
- **Is frankincense and myrrh profitable to sell on Amazon United States?**
- The niche generates $757K/yr across 45 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (67/100).
- **How competitive is the frankincense and myrrh niche?**
- 32 brands and 81 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in frankincense and myrrh?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Pain Relief-Overall. The return rate is 0.6%.
- **When does demand for frankincense and myrrh peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the frankincense and myrrh niche?**
- Listings span $6.99–$76.19; the average listing price is $19.82 (sweet spot $15–$100). The average incumbent carries 3,628 reviews — the moat a new listing must climb.
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