---
title: "Football Wrapping Paper — $69K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/football-wrapping-paper"
last_updated: "2026-08-11T21:52:58.084Z"
locale: en
meta:
description: "Niche score 39/100 · $69K/yr market · 73K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $69K/yr market · 73K searches/yr · $10.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Football Wrapping Paper — $69K/yr Amazon US Niche (2026) - Flapen"
---
# **football wrapping paper**
**Skip it**
Soft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 4Conversion 83Competition 40Returns 65Price range 45Avg price 36Brand share 41Review moat 85Quality gap 24
**Review moat**
**Great****306.94**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$6.66–$21.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$10.30**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$69K**
$69K/yr · 73K searches
**Growth**
**Bad****-41.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, football wrapping paper is a $69K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football wrapping paper market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$82K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#1,025**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**12%**
- WRAPAHOLIC36% - WERNNSAI15% - Pineraap11% - Dtiafu9% - Jajajuegos9% - RUSPEPA8% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -41.6% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/us/health-household/football-wrapping-paper/trend)
## **Top football wrapping paper search terms**
- **football wrapping paper**50K/yr-41.5%9.6% conv. - **football wrapping paper birthday boy**10K/yr-27.7%12.5% conv. - **nfl wrapping paper**10K/yr-38.7%3.6% conv. - **seahawks wrapping paper**3K/yr-69.0%2.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/football-wrapping-paper/search-terms)
## **Top football wrapping paper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WRAPAHOLIC Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Green Rugby Ball Design Perfect for Boys Birthday Super Bowl**WRAPAHOLIC**$6.68**4.5★362 rev](https://www.amazon.com/dp/B0D7VW57WR) [2**WRAPAHOLIC Kraft Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Rugby Ball Wrapping Paper Perfect for Boys Birthday Super Bowl**WRAPAHOLIC**$6.66**4.3★53 rev](https://www.amazon.com/dp/B0FT82182M) [3**Dtiafu Reversible Rugby Wrapping Paper Roll for Dad Boys Kids - Classic Football Design Gift Wrap for Birthday Holiday Game Lovers Super Bowl(Total 28.5sq.ft)**Dtiafu**$11.02**4.5★111 rev](https://www.amazon.com/dp/B0DSJDR3ZF) [4**Jajajuegos 12 Sheets Football Wrapping Paper 20 x 27 Football Gift Wrapping Paper Sports Rugby Brown Green Blue Pattern Art Papers for Sports Themed Party Decorations Birthday Party DIY Crafts**Jajajuegos**$9.85**4.6★15 rev](https://www.amazon.com/dp/B0DM5JT3NS) [5**RUSPEPA Football Wrapping Paper Roll for Men Boys Kids Mini Roll Maroon Sports Rugby Ball Design Kraft Gift Wrap Paper for Birthday Game Day Sports Party 17 Inches x 16.4 Feet**RUSPEPA**$9.95**4.6★109 rev](https://www.amazon.com/dp/B0DLK6TXL2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YXYASR Large Football Gift Bag Sports Gift Bag with Tissue Paper and Greeting Card with Envelope Football wrapping paper Bag for Birthday Game Day Football Party Supplies**YXYASR**$7.01**12 rev5mo ago](https://www.amazon.com/dp/B0GHN2PF2F) [**WERNNSAI Football Wrapping Paper - 6 Sheets 19.7x 27.5Green 1st Birthday Wrapping Paper for Kids Boys Football Gifts Wrap for Baby Shower Birthday Sports Themed Party Favor Decoration**WERNNSAI**$7.56**922 rev7mo ago](https://www.amazon.com/dp/B0G3VVF9TG) [**Pineraap Football Birthday Wrapping Paper Roll Brown Green Football Gift Wrap Paper Sports Theme Gift Packing Paper Art Paper for Happy Birthday Baby Shower Party Boys 17Inch x 16.5Feet**Pineraap**$12.51**3 rev8mo ago](https://www.amazon.com/dp/B0G1R39MFX) [**Pineraap Football 1st Birthday Wrapping Paper Roll for Boy Football Age One Gift Wrap Paper Green Sports 1 Year Old Gift Art Packing Paper for Baby Shower First Birthday Party 17Inch x 16.5Feet**Pineraap**$12.52**24 rev8mo ago](https://www.amazon.com/dp/B0G1M647MH) [**WRAPAHOLIC Kraft Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Rugby Ball Wrapping Paper Perfect for Boys Birthday Super Bowl**WRAPAHOLIC**$6.66**53 rev9mo ago](https://www.amazon.com/dp/B0FT82182M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YXYASR Large Football Gift Bag Sports Gift Bag with Tissue Paper and Greeting Card with Envelope Football wrapping paper Bag for Birthday Game Day Football Party Supplies**YXYASR**$7.01**4.8★**▲ 342%**](https://www.amazon.com/dp/B0GHN2PF2F) [**Pineraap Football 1st Birthday Wrapping Paper Roll for Boy Football Age One Gift Wrap Paper Green Sports 1 Year Old Gift Art Packing Paper for Baby Shower First Birthday Party 17Inch x 16.5Feet**Pineraap**$12.52**4.9★**▲ 246%**](https://www.amazon.com/dp/B0G1M647MH) [**Pineraap Football Birthday Wrapping Paper Roll Brown Green Football Gift Wrap Paper Sports Theme Gift Packing Paper Art Paper for Happy Birthday Baby Shower Party Boys 17Inch x 16.5Feet**Pineraap**$12.51**5.0★**▲ 220%**](https://www.amazon.com/dp/B0G1R39MFX) [**WERNNSAI Football Wrapping Paper - 6 Sheets 19.7x 27.5Green 1st Birthday Wrapping Paper for Kids Boys Football Gifts Wrap for Baby Shower Birthday Sports Themed Party Favor Decoration**WERNNSAI**$7.56**4.7★**▲ 207%**](https://www.amazon.com/dp/B0G3VVF9TG) [**WRAPAHOLIC Kraft Football Wrapping Paper Roll - Mini Roll - 17 Inch x 9.8 Feet - Sports Rugby Ball Wrapping Paper Perfect for Boys Birthday Super Bowl**WRAPAHOLIC**$6.66**4.3★**▲ 170%**](https://www.amazon.com/dp/B0FT82182M)
**~~View all trending →~~**
## **What buyers say about football wrapping paper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“The quality and size of the bag are good”*
**Size-Overall**12%
*“The size is generous”*
**Design-Overall**11%
*“Great quality, heavy duty with a fun design”*
**Thickness**11%
*“The tissue paper is thick”*
**Gifting Purpose**10%
*“Nice gift bag”*
**Strength**6%
*“Sturdy and nice bag”*
**Advertised Vs Actual Product**5%
*“As expected”*
**Durability**4%
*“durable”*
**Efficiency**2%
*“Worked out great”*
**Value For Money**2%
*“It is a great value for the price”*
### **What buyers complain about **
**Size-Overall**51%
*“Super disappointing, not large at all”*
**Advertised Vs Actual Product**13%
*“Misleading size”*
### **Top return reasons **
**Size-Overall**66%
**Advertised Vs Actual Product**21%
**Value For Money**5%
**Ease Of Use**2%
**Color**2%
**Quality-Overall**2%
**Design-Overall**1%
**Thickness**1%
**Functionality-Overall**1%
**Scratch Resistance**0%
## **Common questions**
- **Is football wrapping paper profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 17 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -41.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the football wrapping paper niche?**
- 11 brands and 12 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in football wrapping paper?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- **When does demand for football wrapping paper peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the football wrapping paper niche?**
- Listings span $6.66–$21.76; the average listing price is $10.30 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.
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