---
title: "Search terms — football plates - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/football-plates/search-terms"
last_updated: "2026-08-11T21:55:49.316Z"
locale: en
meta:
  description: "Niche score 52/100 · $359K/yr market · 522K searches/yr · $13.46 avg price. Soft demand (-89.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $359K/yr market · 522K searches/yr · $13.46 avg price. Soft demand (-89.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — football plates - Flapen"
---

# **football plates**

**Worth a look**

Shows a thin review moat (220 avg reviews), but soft demand (-89.8% this quarter) keeps it on the watch list.

Market size 54Growth 0Conversion 59Competition 75Returns 42Price range 51Avg price 62Brand share 86Review moat 89Quality gap 37

**Review moat**

**Great****219.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.46**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$359K**

$359K/yr · 522K searches

**Price range**

**Good****$6.30–$24.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.7%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-89.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms