---
title: "Football Plates — $359K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/football-plates"
last_updated: "2026-08-11T18:48:18.685Z"
locale: en
meta:
description: "Niche score 52/100 · $359K/yr market · 522K searches/yr · $13.46 avg price. Soft demand (-89.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $359K/yr market · 522K searches/yr · $13.46 avg price. Soft demand (-89.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Football Plates — $359K/yr Amazon US Niche (2026) - Flapen"
---
# **football plates**
**Worth a look**
Shows a thin review moat (220 avg reviews), but soft demand (-89.8% this quarter) keeps it on the watch list.
Market size 54Growth 0Conversion 59Competition 75Returns 42Price range 51Avg price 62Brand share 86Review moat 89Quality gap 37
**Review moat**
**Great****219.69**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$13.46**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$359K**
$359K/yr · 522K searches
**Price range**
**Good****$6.30–$24.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-89.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, football plates is a $359K/yr Amazon United States market (522K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **football plates market data**
- **Units sold / yr**
- **40K–50K**
- avg 500–750/product
- **Revenue / yr**
- **$538K–$673K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#1,833**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **15.5%**
- **Avg brand age**
- **22 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**49%**
Top 20: 94%
**Top-5 click share**
**40%**
Top 20: 82%
**Open market**
**45%**
- Winoo Design16% - GiftPioneer11% - Oigco8% - Litmitfu8% - LINHAXM7% - CMUSKO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -89.8% search growth over the last 90 days.
150K100KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 26.1×
[**Open Trend **](https://flapen.com/research/us/health-household/football-plates/trend)
## **Top football plates search terms**
- **football plates**194K/yr-90.0%6.1% conv. - **football plates and napkins**75K/yr-89.6%5.5% conv. - **football paper plates**48K/yr-87.9%4.3% conv. - **football party plates**33K/yr-84.0%5.0% conv. - **football dessert plates**12K/yr-71.1%3.8% conv. - **football cake plates**6K/yr-42.6%5.1% conv. - **football party plates and napkins**9K/yr-81.7%5.5% conv. - **football plates for party**16K/yr-91.4%5.2% conv. - **football paper plates and napkins**19K/yr-93.3%7.0% conv. - **superbowl plates**25K/yr-97.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/football-plates/search-terms)
## **Top football plates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$29K12%$43K16%$57K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor**Winoo Design**$10.34**4.7★26 rev](https://www.amazon.com/dp/B0G6K5WC95) [2**LINHAXM 50PCS Football Plates Large 9 x 11 inch Football Shaped Disposable Paper Plates for Football Birthday & Tailgate Party Decorations**LINHAXM**$15.11**4.5★20 rev](https://www.amazon.com/dp/B0FQJ3XVKS) [3**96 PCS Football Party Supplies Plates and Napkins Tableware Set Football Theme Party Decorations Including Paper Plates Napkins Cups for Football Birthday Party 24 Guests**Oigco**$15.37**4.7★1,197 rev](https://www.amazon.com/dp/B0BRCBZWDK) [4**Football Plates and Napkins 100Pcs Football Party Supplies Touchdown Paper Plates Napkins for Football Birthday Game Day Tailgate Party Decorations**CMUSKO**$15.52**4.7★77 rev](https://www.amazon.com/dp/B0DC6DJRW5) [5**Football Party Supplies Kit 60Pcs 7Inch Football Paper Plates Sport Themed Tableware Set Party Dessert Plates for Football Gameday Kids Birthday Sports Events Tailgate Party Decorations Supplies**Fitoyplak**$9.47**4.7★100 rev](https://www.amazon.com/dp/B0DYYNMZZR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**96Pcs Football Party Supplies Football Themed Paper Plates Napkins Forks Rugby Sports Games Touchdown Tableware Dinnerware for Sports Events Happy Birthday Tailgate Party Decorations Serves 24**Yiaoyinnz**$18.55**1 rev4mo ago](https://www.amazon.com/dp/B0GSRFF75V) [**200PCS Football Plates and Napkins Party Decorations - Football Birthday Party Supplies Kit Football Party Favors Set Includes Dinner Plates Dessert Plates and Napkins Soccor Game Gifts Serve 50**Cufoje**$13.50**7 rev5mo ago](https://www.amazon.com/dp/B0GJZY6LK2) [**24 Pcs Football Plates - Rugby Shape Design Paper Plate Disposable Dinner Dessert Paper Plates Tableware Set for Football Party Supplies Birthday Game day Tailgate Party Decorations Table Decor**Litmitfu**$8.04**46 rev6mo ago](https://www.amazon.com/dp/B0FZGRPY2M) [**Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor**Winoo Design**$10.34**26 rev7mo ago](https://www.amazon.com/dp/B0G6K5WC95) [**72PCS Football Party Plates and Napkins 11.8in Football Shaped Disposable Paper Plates Football Theme Party Supplies Sports Game Birthday Party Decorations Touchdown Party Decoration**Fighting to Achieve**$16.46**164 rev8mo ago](https://www.amazon.com/dp/B0G34J7FL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**96Pcs Football Party Supplies Football Themed Paper Plates Napkins Forks Rugby Sports Games Touchdown Tableware Dinnerware for Sports Events Happy Birthday Tailgate Party Decorations Serves 24**Yiaoyinnz**$18.55**5.0★**▲ 1000%**](https://www.amazon.com/dp/B0GSRFF75V) [**200PCS Football Plates and Napkins Party Decorations - Football Birthday Party Supplies Kit Football Party Favors Set Includes Dinner Plates Dessert Plates and Napkins Soccor Game Gifts Serve 50**Cufoje**$13.50**5.0★**▲ 907%**](https://www.amazon.com/dp/B0GJZY6LK2) [**Winoo Design 48PCS Football Plates and Npakins Party Supplies - Serves 24 - Football Decorations Decor Football Game Day Birthday Party Favor**Winoo Design**$10.34**4.7★**▲ 480%**](https://www.amazon.com/dp/B0G6K5WC95) [**Yiaoyinnz 60Pcs Football Paper Plates Party Supplies 7 Football Themed Plates Rugby Sports Games Touchdown Tableware Dinnerware for Sports Events Happy Birthday Tailgate Party Decorations**Yiaoyinnz**$12.41**3.6★**▲ 426%**](https://www.amazon.com/dp/B0G34PGT64) [**Football Party Supplies Kit 60Pcs 7Inch Football Paper Plates Sport Themed Tableware Set Party Dessert Plates for Football Gameday Kids Birthday Sports Events Tailgate Party Decorations Supplies**Fitoyplak**$9.47**4.7★**▲ 336%**](https://www.amazon.com/dp/B0DYYNMZZR)
**~~View all trending →~~**
## **What buyers say about football plates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality, arrived on time”*
**Strength**14%
*“Pretty sturdy”*
**Value For Money**9%
*“Great deal”*
**Size-Overall**8%
*“Nice size”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Design-Overall**7%
*“The design is festive”*
**Durability**5%
*“Sturdy and look great”*
**Color**5%
*“bright colors”*
**Fun/Entertainment Experience**4%
*“Everything looked festive, fun, and really brought the party together”*
**Thickness**3%
*“The cardboard is thick and good quality”*
### **What buyers complain about **
**Size-Overall**15%
*“These are small”*
**Thickness**13%
*“the plates could be a little thicker”*
**Assembly/Installation**13%
*“FLIMSY NOT EASY ASSEMBLE”*
**Strength**11%
*“It's so flimsy”*
**Quality-Overall**5%
*“Cheap”*
**Material Quality**3%
*“the like shiny material on top helped them not to absorb”*
**Thin**3%
*“Very thin and flimsy”*
**Advertised Vs Actual Product**3%
*“Not good description, not dinner plates”*
**Weight Heavy**2%
*“Not heavy duty”*
**Flatness**1%
*“These come flat”*
### **Top return reasons **
**Size-Overall**64%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Assembly/Installation**5%
**Strength**4%
**Quality-Overall**4%
**Color**2%
**Thin**2%
**Material Quality**1%
**Smell**1%
## **Common questions**
- **Is football plates profitable to sell on Amazon United States?**
- The niche generates $359K/yr across 36 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -89.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the football plates niche?**
- 26 brands and 29 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in football plates?**
- Top complaints mined from reviews: Size-Overall, Thickness, Assembly/Installation. The return rate is 3.7%.
- **When does demand for football plates peak?**
- Demand peaks in Jan–Feb–Sep; the busiest month runs 26.1× the quietest.
- **What does it cost to enter the football plates niche?**
- Listings span $6.30–$24.05; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.
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