---
title: "Trend — foot mat - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foot-mat/trend"
last_updated: "2026-08-11T20:49:04.828Z"
locale: en
meta:
  description: "Niche score 55/100 · $181K/yr market · 272K searches/yr · $25.45 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $181K/yr market · 272K searches/yr · $25.45 avg price. Soft demand (-6.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — foot mat - Flapen"
---

# **foot mat**

**Worth a look**

Shows a sweet-spot price point ($25.45 avg), but soft demand (-6.3% this quarter) keeps it on the watch list.

Market size 37Growth 22Conversion 33Competition 78Returns 43Price range 86Avg price 95Brand share 80Review moat 23Quality gap 84

**Avg price**

**Incredible****$25.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.17–$104.53**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Returns**

**Okay****3.6%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$181K**

$181K/yr · 272K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,637.46**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend