---
title: "Food Grade Frankincense Oil — $81K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/food-grade-frankincense-oil"
last_updated: "2026-08-06T19:57:51.440Z"
locale: en
meta:
description: "Niche score 46/100 · $81K/yr market · 84K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $81K/yr market · 84K searches/yr · $20.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Food Grade Frankincense Oil — $81K/yr Amazon US Niche (2026) - Flapen"
---
# **food grade frankincense oil**
**Skip it**
Soft demand (-39.7% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 5Conversion 56Competition 44Returns 95Price range 88Avg price 89Brand share 63Review moat 31Quality gap 38
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.91–$76.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,350.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$81K**
$81K/yr · 84K searches
**Growth**
**Bad****-39.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, food grade frankincense oil is a $81K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **food grade frankincense oil market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#310**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**28%**
- Zongle Therapeutics31% - Viva Doria13% - Secrets of the Tribe10% - Oman Herbs7% - Govinda6% - Majestic Pure5%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -39.7% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/food-grade-frankincense-oil/trend)
## **Top food grade frankincense oil search terms**
- **food grade frankincense**12K/yr+19.5%3.5% conv. - **food grade frankincense oil**15K/yr-55.6%4.8% conv. - **frankincense food grade**6K/yr-21.5%3.2% conv. - **frankincense essential oil food grade**6K/yr-46.3%4.4% conv. - **frankincense for internal use**8K/yr-54.4%2.0% conv. - **frankincense oil food grade**5K/yr-50.9%3.1% conv. - **frankincense oil for internal use**7K/yr-55.8%2.3% conv. - **therapeutic grade frankincense oil**7K/yr-53.6%4.3% conv. - **edible frankincense oil**4K/yr-56.0%4.7% conv. - **frankincense internal use**3K/yr-68.1%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/food-grade-frankincense-oil/search-terms)
## **Top food grade frankincense oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Organic Frankincense Essential Oil Food Grade for Face 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 1 OZ**Zongle Therapeutics**$28.64**4.7★1,708 rev](https://www.amazon.com/dp/B072HFTNM2) [2**Viva Doria Frankincense Essential Oil 100% Pure Natural Essential Oil Undiluted for Aromatherapy | Food Grade 15 mL (0.5 Fluid Ounce)**Viva Doria**$13.98**4.6★73 rev](https://www.amazon.com/dp/B0BJ9LYKMC) [3**Secrets of the Tribe Frankincense USDA Organic Tincture Alcohol-Free Extract Frankincense (Boswellia Serrata) Dried Resin 2 oz**Secrets of the Tribe**$23.17**4.5★191 rev](https://www.amazon.com/dp/B0B3W4Y224) [4**Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)**Oman Herbs**$12.80**4.5★1,564 rev](https://www.amazon.com/dp/B087RQXH73) [5**Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb**Govinda**$17.94**4.4★6,907 rev](https://www.amazon.com/dp/B00MDWQ6LU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Organic Turmeric Frankincense and Myrrh Herbal Supplement Blend for Energy Detox Focus Immunity & Stress Non-GMO Vegan Tonic with Milk Thistle Wisdom Bible Based Blend 2oz Liquid Drops**Wisdom Nutrition**$76.19**158 rev1y ago](https://www.amazon.com/dp/B0DQW3JQQB) [**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4,023 rev1y ago](https://www.amazon.com/dp/B0DDH42LZG) [**Organic Frankincense Resin (Boswellia Carterii) 4 oz USDA Certified Chruch Incense Premium Grade 100% Pure & Wild-Harvested Luban Frankincense for Aromatherapy Meditation & Air Purification**Nagaad**$20.89**407 rev2y ago](https://www.amazon.com/dp/B0CL2D9B2Q) [**Frankincense Essential Oil Food Grade for Face Dark Circles 100% Pure Frankincense Resin Oil Boswellia Serrata Edible by Zongle Therapeutics 4 OZ**Zongle Therapeutics**$43.19**131 rev2y ago](https://www.amazon.com/dp/B0CKJQBNDS) [**NaturoBliss 100% Pure Frankincense Essential Oil Therapeutic Grade Premium Quality (4 fl. oz) with Glass Dropper Perfect for Aromatherapy**NaturoBliss**$13.22**368 rev3y ago](https://www.amazon.com/dp/B0CGCZ2PF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Royal Frankincense Certified Organic Green Hojari Frankincense Resin from Oman (Boswellia Sacra) (1 oz./Ounce)**Royal Frankincense**$15.42**4.6★**▲ 358%**](https://www.amazon.com/dp/B08VHNF3RL) [**Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb**Govinda**$17.94**4.4★**▲ 223%**](https://www.amazon.com/dp/B00MDWQ6LU) [**Royal Green Frankincense Hojari from Oman Boswellia Sacra Pure Incense Chruch Incense Olibanum luban (1 oz)**Oman Herbs**$12.80**4.5★**▲ 167%**](https://www.amazon.com/dp/B087RQXH73) [**Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz**Carno Calm**$9.77**4.5★**▲ 160%**](https://www.amazon.com/dp/B0DDH42LZG) [**Frontier Co-op Frankincense Tears 16 Oz Bulk Bag**Frontier Co-op**$18.90**4.6★**▲ 113%**](https://www.amazon.com/dp/B07N6QRY73)
**~~View all trending →~~**
## **What buyers say about food grade frankincense oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Good smell”*
**Quality-Overall**28%
*“The quality is consistent throughout the package”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Efficiency**4%
*“Effective”*
**Taste-Overall**2%
*“Taste very good almost like chocolate closest thing I can think of”*
**Vegan/Organic**2%
*“Organic and good”*
**Ease Of Use**2%
*“It was easy to use”*
**Ingredients-Overall**1%
*“For smudges, oils and tinctures, they were clean, fragrant and various sizes”*
**Joint Pain**1%
*“I mixed it with a carrier oil and its been helping me with joint, leg and foot pain”*
### **What buyers complain about **
**Smell**56%
*“Strong odor”*
**Value For Money**5%
*“Even though its a bit pricey”*
**Leak-Proof**4%
*“It did arrive having leaked”*
**Quality-Overall**4%
*“CHEAP QUALITY”*
**Advertised Vs Actual Product**3%
*“Deceiving”*
**Size-Overall**2%
*“The bottle was too small for the price”*
**Dilute/Watery**2%
*“Diluted”*
**Taste-Overall**2%
*“Doesnt even feel like oil”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Strength**2%
*“very weak”*
### **Top return reasons **
**Smell**60%
**Advertised Vs Actual Product**12%
**Leak-Proof**6%
**Size-Overall**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Oily/Greasy**2%
**Value For Money**2%
**Dilute/Watery**1%
**Product Condition**1%
## **Common questions**
- **Is food grade frankincense oil profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 19 tracked products. 90-day search growth is -39.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the food grade frankincense oil niche?**
- 17 brands and 33 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in food grade frankincense oil?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 1.0%.
- **What does it cost to enter the food grade frankincense oil niche?**
- Listings span $8.91–$76.19; the average listing price is $20.45 (sweet spot $15–$100). The average incumbent carries 3,350 reviews — the moat a new listing must climb.
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