---
title: "Folic Acid 800 Mcg — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/folic-acid-800-mcg"
last_updated: "2026-08-11T22:33:04.920Z"
locale: en
meta:
description: "Niche score 37/100 · $149K/yr market · 66K searches/yr · $8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $149K/yr market · 66K searches/yr · $8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folic Acid 800 Mcg — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **folic acid 800 mcg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 49Conversion 100Competition 3Returns 100Price range 4Avg price 23Brand share 0Review moat 24Quality gap 14
**Conversion**
**Incredible****27.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$149K**
$149K/yr · 66K searches
**Review moat**
**Bad****6,398**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.36**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$5.18–$15.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, folic acid 800 mcg is a $149K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folic acid 800 mcg market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$167K–$209K**
- units × avg price
- **Conversion rate**
- **27.3%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **127 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**50**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Nature's Bounty70% - Bronson18% - NOW Foods5% - Nature Made4% - Pure Encapsulations4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +19.4% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/us/health-household/folic-acid-800-mcg/trend)
## **Top folic acid 800 mcg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$30K40%$60K60%$90K80%$119K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets**Nature's Bounty**$5.88**4.8★2,854 rev](https://www.amazon.com/dp/B0061GIRRK) [2**Bronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets**Bronson**$10.00**4.8★592 rev](https://www.amazon.com/dp/B0BQ3X8SF4) [3**NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets**NOW Foods**$5.79**4.7★3,036 rev](https://www.amazon.com/dp/B0009U84Z4) [4**Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets**Nature Made**$5.18**4.8★29,982 rev](https://www.amazon.com/dp/B0000DJAPS) [5**Pure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules**Pure Encapsulations**$15.44**4.8★854 rev](https://www.amazon.com/dp/B0064RBBD8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets**Bronson**$10.00**592 rev3y ago](https://www.amazon.com/dp/B0BQ3X8SF4) [**Pure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules**Pure Encapsulations**$15.44**854 rev18y ago](https://www.amazon.com/dp/B0064RBBD8) [**Natures Bounty Folic Acid 800 mcg Tabs 250 ct**Nature's Bounty**$7.85**1,070 rev19y ago](https://www.amazon.com/dp/B000HRVSP2) [**NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets**NOW Foods**$5.79**3,036 rev22y ago](https://www.amazon.com/dp/B0009U84Z4) [**Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets**Nature's Bounty**$5.88**2,854 rev27y ago](https://www.amazon.com/dp/B0061GIRRK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations Folic Acid | Hypoallergenic Dietary Supplement | 60 Capsules**Pure Encapsulations**$15.44**4.8★**▲ 26%**](https://www.amazon.com/dp/B0064RBBD8) [**Bronson Folic Acid 800 MCG Supports Prenatal Development Non-GMO 360 Tablets**Bronson**$10.00**4.8★**▲ 13%**](https://www.amazon.com/dp/B0BQ3X8SF4) [**Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets**Nature Made**$5.18**4.8★**— 9%**](https://www.amazon.com/dp/B0000DJAPS) [**Natures Bounty Folic Acid Supplement Supports Cardiovascular Health 800mcg 250 Tablets**Nature's Bounty**$5.88**4.8★**— 0%**](https://www.amazon.com/dp/B0061GIRRK) [**NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets**NOW Foods**$5.79**4.7★**▼ 15%**](https://www.amazon.com/dp/B0009U84Z4)
**~~View all trending →~~**
## **What buyers say about folic acid 800 mcg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Trusted Quality at a Great Price”*
**Value For Money**17%
*“Decent price”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Vitamin**10%
*“Its an important vitamin for daily health, and I like that its simple and effective”*
**Ease Of Chewing/Swallowing**8%
*“i have no problem swallowing”*
**Ease Of Use**5%
*“Easy to use”*
**Nutritional Content**4%
*“Its a convenient and effective way to maintain daily nutritional balance and overall well-being”*
**Fertility/Conception**4%
*“Trusted Support During Pregnancy & Postpartum”*
**Energy Level**2%
*“Lots of energy”*
**Dosage**2%
*“perfect MGs, amount great, just what I needed”*
### **What buyers complain about **
**Taste-Overall**11%
*“To me it has an after taste”*
**Size-Overall**9%
*“smaller than other brands”*
**Allergies**7%
*“If you struggle with allergies from random additives”*
**Dosage**4%
*“The right dosage in this brand our stores dont carry”*
**Ease Of Chewing/Swallowing**4%
*“Hard to swallow because they stick to your tongue”*
**Quality-Overall**4%
*“Too much is not good”*
**Advertised Vs Actual Product**4%
*“that's completely false”*
**Acid Regulator/Stomach Ache Relief**3%
*“Stomach Pain”*
**Solubility**2%
*“start dissolving before I can even swallow it”*
**Pain Relief-Overall**2%
*“Stomach Pain”*
### **Top return reasons **
**Functionality-Overall**67%
**Taste-Overall**33%
## **Common questions**
- **Is folic acid 800 mcg profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 6 tracked products. 90-day search growth is +19.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the folic acid 800 mcg niche?**
- 5 brands and 50 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in folic acid 800 mcg?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Allergies. The return rate is 0.0%.
- **When does demand for folic acid 800 mcg peak?**
- Demand peaks in Sep; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the folic acid 800 mcg niche?**
- Listings span $5.18–$15.44; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 6,398 reviews — the moat a new listing must climb.
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