---
title: "Trend — foley - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foley/trend"
last_updated: "2026-08-11T23:22:28.878Z"
locale: en
meta:
  description: "Niche score 53/100 · $103K/yr market · 160K searches/yr · $31.18 avg price. Soft demand (-5.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $103K/yr market · 160K searches/yr · $31.18 avg price. Soft demand (-5.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — foley - Flapen"
---

# **foley**

**Worth a look**

Shows a sweet-spot price point ($31.18 avg), but soft demand (-5.7% this quarter) keeps it on the watch list.

Market size 25Growth 22Conversion 26Competition 54Returns 93Price range 42Avg price 95Brand share 71Review moat 86Quality gap 77

**Avg price**

**Incredible****$31.18**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****276.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$8.72–$212.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$103K**

$103K/yr · 160K searches

**Growth**

**Bad****-5.7%**

90-day search growth — must beat 0% to launch

## Trend