---
title: "Search terms — foldable squatty potty - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foldable-squatty-potty/search-terms"
last_updated: "2026-08-11T17:36:16.286Z"
locale: en
meta:
  description: "Niche score 52/100 · $510K/yr market · 388K searches/yr · $22.37 avg price. Soft demand (-2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $510K/yr market · 388K searches/yr · $22.37 avg price. Soft demand (-2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — foldable squatty potty - Flapen"
---

# **foldable squatty potty**

**Worth a look**

Shows a sweet-spot price point ($22.37 avg), but soft demand (-2.7% this quarter) keeps it on the watch list.

Market size 60Growth 24Conversion 66Competition 46Returns 59Price range 82Avg price 93Brand share 56Review moat 26Quality gap 40

**Avg price**

**Great****$22.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.20–$40.76**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$510K**

$510K/yr · 388K searches

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,908**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms