---
title: "Foldable Squatty Potty — $510K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foldable-squatty-potty"
last_updated: "2026-08-11T01:33:59.616Z"
locale: en
meta:
description: "Niche score 52/100 · $510K/yr market · 388K searches/yr · $22.37 avg price. Soft demand (-2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $510K/yr market · 388K searches/yr · $22.37 avg price. Soft demand (-2.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foldable Squatty Potty — $510K/yr Amazon US Niche (2026) - Flapen"
---
# **foldable squatty potty**
**Worth a look**
Shows a sweet-spot price point ($22.37 avg), but soft demand (-2.7% this quarter) keeps it on the watch list.
Market size 60Growth 24Conversion 66Competition 46Returns 59Price range 82Avg price 93Brand share 56Review moat 26Quality gap 40
**Avg price**
**Great****$22.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.20–$40.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$510K**
$510K/yr · 388K searches
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,908**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, foldable squatty potty is a $510K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foldable squatty potty market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$559K–$671K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 97%
**Open market**
**21%**
- Squatty Potty18% - WBKATN17% - AmazerBath14% - Beinilai14% - JACNITAD9% - ROMGUAR CRAFT8%
## **Demand**
Weekly Amazon search volume, last 41 weeks — -2.7% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/foldable-squatty-potty/trend)
## **Top foldable squatty potty search terms**
- **squatty potty foldable**106K/yr-0.2%6.7% conv. - **foldable squatty potty**54K/yr-0.7%6.0% conv. - **squatty potty for adults foldable**48K/yr+9.4%6.2% conv. - **foldable toilet stool**29K/yr+15.5%3.7% conv. - **toilet stool foldable**16K/yr+20.5%3.5% conv. - **folding squatty potty**19K/yr+5.5%5.6% conv. - **foldable squatting stool**17K/yr-56.8%7.1% conv. - **folding toilet stool**12K/yr+14.2%3.4% conv. - **foldable squatty potty for adults**15K/yr+25.7%5.3% conv. - **foldable bathroom stools for adults**7K/yr-3.9%5.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/foldable-squatty-potty/search-terms)
## **Top foldable squatty potty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$25K10%$51K15%$76K20%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**4.7★258 rev](https://www.amazon.com/dp/B0FD727TLZ) [2**Beinilai Foldable Toilet Stool 7 Inches Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Potty Stool with Anti-Slip Strip**Beinilai**$19.42**4.5★1,600 rev](https://www.amazon.com/dp/B0CX4CNYR8) [3**AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8**AmazerBath**$14.67**4.4★173 rev](https://www.amazon.com/dp/B0FRFQSJTF) [4**Squatty Potty Porta Traveler Foldable Toilet Stool for Travel 7 Height Gray**Squatty Potty**$29.32**4.6★3,654 rev](https://www.amazon.com/dp/B01LWSGRYG) [5**JACNITAD Foldable Toilet Stool 7 Inch Poop Stool for Bathroom Bamboo Toilet Stool Squat Adult Collapsible Squatting Potty Stool with Non-Slip Strip - Improve Squatting Posture and Comfort Wood**JACNITAD**$18.87**4.5★1,105 rev](https://www.amazon.com/dp/B0DBD2CNCT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bathway Squatting Potty Stool Compact Poop Stool Bamboo Wood Toilet Stool Squat Adult Black Foot Step Stool Anti-Slip Pooping Stools for Bathroom Assembly Required 6.8**Bathway**$16.34**67 rev2mo ago](https://www.amazon.com/dp/B0GGGMYWNL) [**GIMLEKER Foldable Toilet Stool for Adults Non-Slip Bathroom Squatting Stool Portable Poop Stool Squat for Adult Kids Seniors Toilet Assistance Potty Foot Step Stool No Installation Required White**GIMLEKER**$17.44**33 rev6mo ago](https://www.amazon.com/dp/B0G9P2VHB8) [**AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8**AmazerBath**$14.67**173 rev8mo ago](https://www.amazon.com/dp/B0FRFQSJTF) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**531 rev8mo ago](https://www.amazon.com/dp/B0FT7L86CC) [**Yose Toilet Stool Foldable 7 Inch Poop Stool for Bathroom Toilet Stool Squat Adult Thickened Bamboo Potty Stool with 200lb Support & Non-Slip Pads for Better Bowel Health**YOSE**$23.42**135 rev10mo ago](https://www.amazon.com/dp/B0FF1XPLVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bathway Squatting Potty Stool Compact Poop Stool Bamboo Wood Toilet Stool Squat Adult Black Foot Step Stool Anti-Slip Pooping Stools for Bathroom Assembly Required 6.8**Bathway**$16.34**4.5★**▲ 248%**](https://www.amazon.com/dp/B0GGGMYWNL) [**GIMLEKER Foldable Toilet Stool for Adults Non-Slip Bathroom Squatting Stool Portable Poop Stool Squat for Adult Kids Seniors Toilet Assistance Potty Foot Step Stool No Installation Required White**GIMLEKER**$17.44**4.9★**▲ 117%**](https://www.amazon.com/dp/B0G9P2VHB8) [**Squatting Potty for Adults 6.7 Toilet Stool Squat Adult Portable Poop Stool Adult for Bathroom Toilet Foot Potty Stools for Pooping Lightweight Banco para Bano for Travel Non-Slip**Rcemlip**$10.20**4.4★**▲ 111%**](https://www.amazon.com/dp/B0FT7L86CC) [**AmazerBath Bamboo Toilet Stool Squat Potty Stool for Adults Non-Slip Pooping Stools for Bathroom Portable Potty Step Foot Stools Assembly Required 6.8**AmazerBath**$14.67**4.4★**▲ 108%**](https://www.amazon.com/dp/B0FRFQSJTF) [**WBKATN Foldable Toilet Stool Squat 7 Inch Healthy Squatting Potty for Adults with Anti-Slip Feet Portable Travel Poop Stool Adult Lightweight & Easy Storage Bathroom Toilet Step Stool Gray**WBKATN**$13.95**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FD727TLZ)
**~~View all trending →~~**
## **What buyers say about foldable squatty potty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**13%
*“Sturdy and easy to set up”*
**Quality-Overall**13%
*“Solidly built and the quality is nice,”*
**Assembly/Installation**10%
*“Easy to assemble”*
**Size-Overall**9%
*“really love it how it fits in my bathroom so well”*
**Ease Of Use**6%
*“easy to move”*
**Value For Money**6%
*“Can't beat the price”*
**Advertised Vs Actual Product**5%
*“Works as described”*
**Weight Light**5%
*“This stool is lightweight”*
**Design-Overall**3%
*“It was well made and looks beautiful”*
**Durability**2%
*“it is durable”*
### **What buyers complain about **
**Durability**12%
*“doesn't seem very durable”*
**Size-Overall**11%
*“Too short”*
**Strength**10%
*“Flimsy plastic”*
**Quality-Overall**9%
*“Awful quality”*
**Material Quality**4%
*“Cheap material”*
**Ease Of Use**3%
*“Item was difficult to fold”*
**Assembly/Installation**3%
*“not so easy to put together”*
**Comfort-Overall**3%
*“just not super comfortable”*
**Wood Quality**2%
*“Splitting Wood”*
**Product Condition**2%
*“Was sent a used one”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**8%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Strength**5%
**Comfort-Overall**5%
**Weight Heavy**5%
**Material Quality**4%
**Defective Material/Parts**4%
**Quality-Overall**3%
## **Common questions**
- **Is foldable squatty potty profitable to sell on Amazon United States?**
- The niche generates $510K/yr across 23 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the foldable squatty potty niche?**
- 15 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in foldable squatty potty?**
- Top complaints mined from reviews: Durability, Size-Overall, Strength. The return rate is 2.6%.
- **What does it cost to enter the foldable squatty potty niche?**
- Listings span $10.20–$40.76; the average listing price is $22.37 (sweet spot $15–$100). The average incumbent carries 3,908 reviews — the moat a new listing must climb.
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