---
title: "Folate — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/folate"
last_updated: "2026-08-10T10:50:18.448Z"
locale: en
meta:
description: "Niche score 62/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Folate — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **folate**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 24Conversion 95Competition 55Returns 100Price range 82Avg price 85Brand share 63Review moat 30Quality gap 18
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.83**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 569K searches
**Price range**
**Great****$5.18–$67.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,542.88**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, folate is a $1.3M/yr Amazon United States market (569K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folate market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**576**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**24%**
- THORNE22% - Pure Encapsulations14% - Life Extension13% - Nature Made10% - Triquetra Health9% - NOW Foods9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
40K30KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/health-household/folate/trend)
## **Top folate search terms**
- **folate**249K/yr-0.9%9.2% conv. - **folate supplement**108K/yr+10.9%9.1% conv. - **folate supplement for women**87K/yr-50.5%4.9% conv. - **thorne 5-mthf**14K/yr+13.4%19.1% conv. - **thorne methylfolate**14K/yr-2.0%17.1% conv. - **thorne 5-mthf 1 mg**9K/yr+3.5%31.2% conv. - **thorne folate**9K/yr+4.9%14.4% conv. - **folato**9K/yr+1.8%2.1% conv. - **optimized folate**9K/yr-9.8%20.7% conv. - **folate vitamins**5K/yr+69.2%1.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/folate/search-terms)
## **Top folate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$65K10%$130K15%$195K20%$261K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THORNE - 5-MTHF - Methylfolate (Active B9 Folate) Supplement - Supports Cardiovascular Health Fetal Development Nerve Health Methylation & Homocysteine Levels* - 60 Servings - 5-MTHF 1mg**THORNE**$23.88**4.7★4,081 rev](https://www.amazon.com/dp/B00FY8IQ7C) [2**Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets**Nature Made**$5.18**4.8★29,982 rev](https://www.amazon.com/dp/B0000DJAPS) [3**Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules**Pure Encapsulations**$21.57**4.7★676 rev](https://www.amazon.com/dp/B0063X0J86) [4**NOW Foods Supplements Methyl Folate 1 000 mcg Metabolically Active Folate* Co-Enzyme B Vitamin 90 Tablets**NOW Foods**$12.00**4.7★6,324 rev](https://www.amazon.com/dp/B01G5EQEWC) [5**L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)**Triquetra Health**$21.67**4.6★9,407 rev](https://www.amazon.com/dp/B0938NKV1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Folate 1 333 mcg DFE (Folic Acid 800 mcg) Dietary Supplement for Womens Health 400 Tablets + Quality Check Sticker**Generic**$15.64**27 rev9mo ago](https://www.amazon.com/dp/B0FTYF892F) [**Doctors Recipes Methyl Folate & B12 Supplement for Women and Men L-5-MTHF 1000 mcg Vitamin B12 1000 mcg Bioactive Naturally Occurring High Absorption Nerve Energy & Heart Support 60 Caps**Doctor's Recipes**$10.25**28 rev10mo ago](https://www.amazon.com/dp/B0FR9JRFLN) [**Vitalibre Methyl Folate 1000 mcg L-5-MTHF with Methylcobalamin B12 Heart & Blood Health Healthy Nervous System Energy Support Vegan Bioactive Form Best Absorption 60 Capsules**Vitalibre**$10.68**32 rev1y ago](https://www.amazon.com/dp/B0FH5429D6) [**Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil**Micro Ingredients**$28.48**289 rev1y ago](https://www.amazon.com/dp/B0F5S1V6ZQ) [**Methylfolate 1 000mcg 120 Capsules (Third Party Tested Methyl Folate Supplement) Methylated Folate is a More Active Form of Folate Than Folic Acid (Non-GMO Vegan Safe) by Double Wood**Double Wood Supplements**$9.97**866 rev2y ago](https://www.amazon.com/dp/B0CJCKWDXC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Doctors Recipes Methyl Folate & B12 Supplement for Women and Men L-5-MTHF 1000 mcg Vitamin B12 1000 mcg Bioactive Naturally Occurring High Absorption Nerve Energy & Heart Support 60 Caps**Doctor's Recipes**$10.25**4.7★**▲ 328%**](https://www.amazon.com/dp/B0FR9JRFLN) [**Vitalibre Methyl Folate 1000 mcg L-5-MTHF with Methylcobalamin B12 Heart & Blood Health Healthy Nervous System Energy Support Vegan Bioactive Form Best Absorption 60 Capsules**Vitalibre**$10.68**4.5★**▲ 320%**](https://www.amazon.com/dp/B0FH5429D6) [**Folate 1 333 mcg DFE (Folic Acid 800 mcg) Dietary Supplement for Womens Health 400 Tablets + Quality Check Sticker**Generic**$15.64**4.6★**▲ 128%**](https://www.amazon.com/dp/B0FTYF892F) [**Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings**Jarrow Formulas**$13.68**4.6★**▲ 49%**](https://www.amazon.com/dp/B01IJR5VM2) [**Micro Ingredients L Methylfolate 15mg 240 Softgels | Active 5-MTHF with B6 & Methyl B12 | Methylated Vitamin B9 with Coconut Oil**Micro Ingredients**$28.48**4.8★**▲ 44%**](https://www.amazon.com/dp/B0F5S1V6ZQ)
**~~View all trending →~~**
## **What buyers say about folate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Quality and ease of use”*
**Vitamin**10%
*“Great vitamin”*
**Value For Money**7%
*“Decent price”*
**Energy Level**7%
*“Lots of Energy”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Taste-Overall**6%
*“It tastes pretty good”*
**Focus Enhancement**5%
*“Definite improvement in focus”*
**Efficiency**5%
*“Very effective”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Chewing/Swallowing**3%
*“Easy to swallow pill”*
### **What buyers complain about **
**Dosage**8%
*“Unless you've been specifically instructed by a doctor to take this high of a dosage”*
**Taste-Overall**7%
*“Tastes bad”*
**Functionality-Overall**6%
*“No results”*
**Side Effects**5%
*“Made me sick”*
**Vitamin**5%
*“so it may not be ideal if youre sensitive to B vitamins”*
**Value For Money**4%
*“Waste of money”*
**Allergies**4%
*“Allergic”*
**Quality-Overall**4%
*“Its not as good as they make it seem”*
**Sleep Quality**3%
*“Doesn't keep me from falling asleep”*
**Size-Overall**3%
*“unfortunately this one just doesnt seem to be a good fit”*
### **Top return reasons **
**Dosage**25%
**Functionality-Overall**17%
**Advertised Vs Actual Product**8%
**Natural Ingredients**6%
**Acid Regulator/Stomach Ache Relief**4%
**Quality-Overall**4%
**Side Effects**4%
**Color**4%
**Calcium**4%
**Taste-Overall**4%
## **Common questions**
- **Is folate profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the folate niche?**
- 18 brands and 576 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in folate?**
- Top complaints mined from reviews: Dosage, Taste-Overall, Functionality-Overall. The return rate is 0.0%.
- **When does demand for folate peak?**
- Demand peaks in Aug; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the folate niche?**
- Listings span $5.18–$67.44; the average listing price is $18.83 (sweet spot $15–$100). The average incumbent carries 3,543 reviews — the moat a new listing must climb.
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