---
title: "Folate 400 Mcg — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/folate-400-mcg"
last_updated: "2026-08-10T14:21:47.761Z"
locale: en
meta:
description: "Niche score 46/100 · $114K/yr market · 35K searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $114K/yr market · 35K searches/yr · $20.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Folate 400 Mcg — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **folate 400 mcg**
**Skip it**
A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 41Conversion 97Competition 15Returns 100Price range 83Avg price 89Brand share 20Review moat 25Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$20.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.18–$70.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$114K**
$114K/yr · 35K searches
**Review moat**
**Bad****4,883.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, folate 400 mcg is a $114K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **folate 400 mcg market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$102K–$123K**
- units × avg price
- **Conversion rate**
- **15.9%**
- **Avg BSR**
- **#453**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **102 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**265**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**5%**
- Pure Encapsulations50% - Nature Made20% - Doctor's BEST14% - Jarrow Formulas5% - Solgar4% - Horbäach3% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 47 weeks — +12.5% search growth over the last 90 days.
1K600Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/folate-400-mcg/trend)
## **Top folate 400 mcg search terms**
- **folate 400 mcg**21K/yr+22.2%14.0% conv. - **pure encapsulations folate**4K/yr-11.2%15.2% conv. - **folate 400**3K/yr+0.3%17.9% conv. - **pure encapsulations methylfolate**2K/yr+27.0%6.4% conv. - **pure folate**2K/yr-2.9%13.9% conv. - **folate 200 mcg**3K/yr-17.5%3.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/folate-400-mcg/search-terms)
## **Top folate 400 mcg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules**Pure Encapsulations**$21.57**4.7★676 rev](https://www.amazon.com/dp/B0063X0J86) [2**Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets**Nature Made**$5.18**4.8★29,982 rev](https://www.amazon.com/dp/B0000DJAPS) [3**Doctors Best Fully Active Folate with Quatrefolic400 mcg Healthy Mood Memory Circulation Well-Being 90 VC**Doctor's BEST**$9.49**4.7★3,622 rev](https://www.amazon.com/dp/B005CD33GI) [4**Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules**Pure Encapsulations**$33.40**4.8★847 rev](https://www.amazon.com/dp/B008EKVOA8) [5**Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply**Jarrow Formulas**$8.06**4.7★5,557 rev](https://www.amazon.com/dp/B007LEO3OW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horbach Methyl Folate 400 mcg | 150 Vegan Capsules**Horbäach**$9.31**144 rev2y ago](https://www.amazon.com/dp/B0D3JC5JY2) [**Pure Encapsulations - Folate 5 000 - Activated Vitamin B9 as 5-Methyltetrahydrofolate (5-MTHF) - 60 Capsules**Pure Encapsulations**$70.28**48 rev9y ago](https://www.amazon.com/dp/B06XPXZ3ZX) [**Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules**Life Extension**$8.35**3,684 rev10y ago](https://www.amazon.com/dp/B019YGJLNM) [**Pure Encapsulations Folate 1000 - Metafolin L-5-MTHF - Heart Health Supplement* - Folate Supplement - Non-GMO & Gluten Free - 90 Capsules**Pure Encapsulations**$33.40**847 rev14y ago](https://www.amazon.com/dp/B008EKVOA8) [**Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply**Jarrow Formulas**$8.06**5,557 rev14y ago](https://www.amazon.com/dp/B007LEO3OW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules**Life Extension**$8.35**4.7★**▲ 23%**](https://www.amazon.com/dp/B019YGJLNM) [**Horbach Methyl Folate 400 mcg | 150 Vegan Capsules**Horbäach**$9.31**4.7★**▲ 19%**](https://www.amazon.com/dp/B0D3JC5JY2) [**Jarrow Formulas Extra Strength Methyl Folate 400 mcg Dietary Supplement for Cardiovascular and Neurologic Health Support 60 Veggie Capsules 60 Day Supply**Jarrow Formulas**$8.06**4.7★**— 7%**](https://www.amazon.com/dp/B007LEO3OW) [**Nature Made Folic Acid 400 mcg (665 mcg DFE) 250 Tablets**Nature Made**$5.18**4.8★**— 5%**](https://www.amazon.com/dp/B0000DJAPS) [**Pure Encapsulations Folate 400 | Metafolin L-5-MTHF Supplement to Support Cardiovascular Cellular and Neural Health* | 90 Capsules**Pure Encapsulations**$21.57**4.7★**— 2%**](https://www.amazon.com/dp/B0063X0J86)
**~~View all trending →~~**
## **What buyers say about folate 400 mcg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Great Quality and Easy to Take”*
**Value For Money**13%
*“Great value”*
**Vitamin**12%
*“Perfect daily supplement”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Chewing/Swallowing**8%
*“The capsules are easy to take”*
**Energy Level**5%
*“A lifesaver for my energy levels”*
**Ease Of Use**4%
*“Easy to use”*
**Efficiency**3%
*“Worked for me”*
**Ingredients-Overall**3%
*“most pure for brands on the market”*
**Calcium**2%
*“Good price, soft gels make it easy to swallow, vitamin content is comparable to other calcium soft gels as is the size count”*
### **What buyers complain about **
**Taste-Overall**8%
*“To me it has an after taste”*
**Quality-Overall**7%
*“Bad quality would not recommend”*
**Dosage**7%
*“I was sick of taking ones that you dissolve under the tongue”*
**Size-Overall**6%
*“Also, the capsules are tiny, which is nice”*
**Vitamin**4%
*“It is an over hyped supplement”*
**Comfort-Overall**3%
*“I actually felt uncomfortable”*
**Value For Money**3%
*“Very expensive for a product that did nothing for me”*
**Side Effects**3%
*“a side effect that I did not expect was serious healthy hair growth”*
**Acid Regulator/Stomach Ache Relief**3%
*“I switched to Thornes 5-MTHF because standard folic acid wasnt working well for me”*
**Functionality-Overall**3%
*“Didn't work for me”*
### **Top return reasons **
**Natural Ingredients**20%
**Color**20%
**Calcium**20%
**Functionality-Overall**20%
**Ease Of Use**20%
## **Common questions**
- **Is folate 400 mcg profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 11 tracked products. 90-day search growth is +12.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the folate 400 mcg niche?**
- 8 brands and 265 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in folate 400 mcg?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Dosage. The return rate is 0.0%.
- **What does it cost to enter the folate 400 mcg niche?**
- Listings span $5.18–$70.28; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 4,884 reviews — the moat a new listing must climb.
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