---
title: "Focus Vitamins — $692K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/focus-vitamins"
last_updated: "2026-08-10T11:45:11.132Z"
locale: en
meta:
description: "Niche score 48/100 · $692K/yr market · 313K searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $692K/yr market · 313K searches/yr · $22.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Focus Vitamins — $692K/yr Amazon US Niche (2026) - Flapen"
---
# **focus vitamins**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 68Growth 13Conversion 87Competition 0Returns 100Price range 81Avg price 93Brand share 0Review moat 23Quality gap 75
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.19**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$11.10–$33.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$692K**
$692K/yr · 313K searches
**Review moat**
**Bad****7,983.4**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, focus vitamins is a $692K/yr Amazon United States market (313K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Apr. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **focus vitamins market data**
- **Units sold / yr**
- **30K–40K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$666K–$888K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**532**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Lemme54% - OLLY39% - NEURIVA4% - Nature's Way3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -24.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Apr · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/focus-vitamins/trend)
## **Top focus vitamins search terms**
- **focus gummies**76K/yr-11.2%4.0% conv. - **lemme focus**65K/yr-41.7%11.0% conv. - **lemme focus gummies**25K/yr-24.6%13.6% conv. - **olly focus**26K/yr-24.1%11.6% conv. - **brain gummies**17K/yr-5.3%2.0% conv. - **focus gummies for adults**18K/yr-18.2%3.1% conv. - **olly focus gummies**14K/yr-19.5%11.2% conv. - **olly laser focus gummies**10K/yr-14.9%10.9% conv. - **olly brain**12K/yr-28.0%11.2% conv. - **memory gummies**7K/yr-17.6%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/focus-vitamins/search-terms)
## **Top focus vitamins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$104K30%$208K45%$312K60%$415K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lemme Focus Concentration & Brain Health Gummies (50 Gummies)**Lemme**$27.70**4.2★1,196 rev](https://www.amazon.com/dp/B0BHJ2JLRW) [2**OLLY Laser Focus**OLLY**$11.10**4.1★7,889 rev](https://www.amazon.com/dp/B07H8N5VF6) [3**OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count**OLLY**$23.38**4.4★1,836 rev](https://www.amazon.com/dp/B0B9ZMVBTQ) [4**NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies**NEURIVA**$33.86**4.3★28,379 rev](https://www.amazon.com/dp/B086CDKQC8) [5**Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count**Nature's Way**$14.89**4.5★617 rev](https://www.amazon.com/dp/B0C17KBZ5M)
### **Newest**
by launch date
[**Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count**Nature's Way**$14.89**617 rev3y ago](https://www.amazon.com/dp/B0C17KBZ5M) [**Lemme Focus Concentration & Brain Health Gummies (50 Gummies)**Lemme**$27.70**1,196 rev3y ago](https://www.amazon.com/dp/B0BHJ2JLRW) [**OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count**OLLY**$23.38**1,836 rev3y ago](https://www.amazon.com/dp/B0B9ZMVBTQ) [**NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies**NEURIVA**$33.86**28,379 rev6y ago](https://www.amazon.com/dp/B086CDKQC8) [**OLLY Laser Focus**OLLY**$11.10**7,889 rev7y ago](https://www.amazon.com/dp/B07H8N5VF6)
### **Trending**
90-day click momentum
[**Natures Way Brain Fuel Gummies Brain Supplement for Focus and Memory Support * Clinically Studied Cognigrape Supports Cognition * Vitamins B6 & B12 Support Brain Function * Grape Flavored 60 Count**Nature's Way**$14.89**4.5★**▲ 13%**](https://www.amazon.com/dp/B0C17KBZ5M) [**Lemme Focus Concentration & Brain Health Gummies (50 Gummies)**Lemme**$27.70**4.2★**▲ 12%**](https://www.amazon.com/dp/B0BHJ2JLRW) [**NEURIVA Plus Brain Supplements for Memory and Focus Clinically Tested Nootropics Neurofactor and Phosphatidylserine with Vitamin B12 Vitamin B6 50 Count Strawberry Gummies**NEURIVA**$33.86**4.3★**— 7%**](https://www.amazon.com/dp/B086CDKQC8) [**OLLY Laser Focus**OLLY**$11.10**4.1★**— 9%**](https://www.amazon.com/dp/B07H8N5VF6) [**OLLY Ultra Strength Brain Softgels Nootropic Supports Healthy Brain Function Memory Focus and Concentration Omega-3s Vitamins B6 and B12 30 Day Supply - 60 Count**OLLY**$23.38**4.4★**▼ 31%**](https://www.amazon.com/dp/B0B9ZMVBTQ)
## **What buyers say about focus vitamins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**17%
*“Great taste”*
**Focus Enhancement**17%
*“Great for focus”*
**Quality-Overall**9%
*“High quality”*
**Efficiency**8%
*“Worked for me”*
**Value For Money**5%
*“Great Value”*
**Vitamin**3%
*“Nice supplement”*
**Advertised Vs Actual Product**3%
*“This does what I want”*
**Energy Level**2%
*“It seems to give a little bit of an energy boost”*
**Flavor**2%
*“Good flavor”*
**Natural Ingredients**2%
*“Its a natural type of zoning in”*
### **What buyers complain about **
**Taste-Overall**18%
*“they have an aftertaste that i didnt like”*
**Value For Money**8%
*“Waste of money”*
**Functionality-Overall**8%
*“Not very effective”*
**Dosage**7%
*“my fault, I didnt check quantity”*
**Focus Enhancement**7%
*“Doesn't do much to help focus”*
**Ease Of Use**4%
*“The cap is terrible to get off”*
**Flavor**3%
*“Absolutely disgusting flavor”*
**Ease Of Chewing/Swallowing**2%
*“A couple chews later, atrocious”*
**Side Effects**2%
*“It burns and I have to go to the bathroom several times a day”*
**Ingredients-Overall**2%
*“I wouldve never bought them had I had been careful enough to read the ingredients”*
### **Top return reasons **
**Functionality-Overall**60%
**Value For Money**20%
**Taste-Overall**20%
## **Common questions**
- **Is focus vitamins profitable to sell on Amazon United States?**
- The niche generates $692K/yr across 5 tracked products. 90-day search growth is -24.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the focus vitamins niche?**
- 4 brands and 532 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in focus vitamins?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Functionality-Overall. The return rate is 0.0%.
- **When does demand for focus vitamins peak?**
- Demand peaks in Feb–Apr; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the focus vitamins niche?**
- Listings span $11.10–$33.86; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 7,983 reviews — the moat a new listing must climb.
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