---
title: "Foca Laundry Detergent Powder — $172K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foca-laundry-detergent-powder"
last_updated: "2026-08-11T01:42:03.486Z"
locale: en
meta:
description: "Niche score 40/100 · $172K/yr market · 382K searches/yr · $13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $172K/yr market · 382K searches/yr · $13.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Foca Laundry Detergent Powder — $172K/yr Amazon US Niche (2026) - Flapen"
---
# **foca laundry detergent powder**
**Skip it**
A deep review moat (10,723 avg reviews) — this niche doesn't clear our bar today.
Market size 35Growth 33Conversion 41Competition 23Returns 99Price range 66Avg price 66Brand share 27Review moat 21Quality gap 25
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$13.88**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.14–$34.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$172K**
$172K/yr · 382K searches
**Growth**
**Okay****+6.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,722.79**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, foca laundry detergent powder is a $172K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foca laundry detergent powder market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$208K–$278K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **21%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**383**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**7%**
- Foca46% - VECOSAS26% - ARIEL7% - Arm & Hammer6% - OxiClean4% - The Gluten-Free Pantry4% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/foca-laundry-detergent-powder/trend)
## **Top foca laundry detergent powder search terms**
- **foca laundry detergent**238K/yr+8.0%3.4% conv. - **foca**87K/yr+11.3%3.1% conv. - **foca laundry detergent powder**21K/yr-33.7%3.5% conv. - **foca powder laundry detergent**9K/yr+159.9%3.4% conv. - **jabon foca en polvo**9K/yr-12.7%1.7% conv. - **foca detergent**8K/yr-19.8%2.4% conv. - **jabon foca**6K/yr-9.8%1.8% conv. - **laundry detergent foca**3K/yr+24.2%3.4% conv. [**All search terms **](https://flapen.com/research/us/health-household/foca-laundry-detergent-powder/search-terms)
## **Top foca laundry detergent powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$34K30%$52K40%$69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foca Laundry Detergent 11 Lb Bag**Foca**$18.85**4.6★497 rev](https://www.amazon.com/dp/B0030C68WE) [2**VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)**VECOSAS**$11.06**4.4★146 rev](https://www.amazon.com/dp/B0D36CD134) [3**Foca Biodegradeable (Pack of 2)**Foca**$7.75**4.4★786 rev](https://www.amazon.com/dp/B0182UUJJQ) [4**Church & Dwight Co 03020 Arm & Hammer Super Washing Soda**Arm & Hammer**$5.14**4.8★56,004 rev](https://www.amazon.com/dp/B0029XNTEU) [5**Ariel with a Touch of Downy Freshness Powder Laundry Detergent 158 ounces 99 Loads**ARIEL**$14.13**4.8★4,080 rev](https://www.amazon.com/dp/B0BJMBBQJT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO NCAA Virginia 2022 Stripe Raised Slide - Mens - Large**FOCO**$17.82**45 rev1y ago](https://www.amazon.com/dp/B0DYBW1KT7) [**VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)**VECOSAS**$11.06**146 rev2y ago](https://www.amazon.com/dp/B0D36CD134) [**Ariel with a Touch of Downy Freshness Powder Laundry Detergent 158 ounces 99 Loads**ARIEL**$14.13**4,080 rev3y ago](https://www.amazon.com/dp/B0BJMBBQJT) [**Ariel Powder Laundry Detergent Original Scent 211 oz 132 Loads**ARIEL**$14.25**5,001 rev3y ago](https://www.amazon.com/dp/B0BJMLQ7SW) [**Foca Liquid Detergent 1 Gallon - Wholesale Discount Bulk Cleaning for Men**Foca**$23.92**30 rev3y ago](https://www.amazon.com/dp/B07SQGDHM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO NCAA Virginia 2022 Stripe Raised Slide - Mens - Large**FOCO**$17.82**4.6★**▲ 359%**](https://www.amazon.com/dp/B0DYBW1KT7) [**VECOSAS Foca Laundry Detergent 4.4 lb Bag - with Spoon. 4.41 Pound (Pack of 1)**VECOSAS**$11.06**4.4★**▲ 118%**](https://www.amazon.com/dp/B0D36CD134) [**Borax 20 Mule Team Detergent Booster 65 Oz.**20 Mule Team**$5.88**4.8★**▲ 51%**](https://www.amazon.com/dp/B000VCFAXO) [**Foca Liquid Detergent 1 Gallon - Wholesale Discount Bulk Cleaning for Men**Foca**$23.92**4.5★**▲ 49%**](https://www.amazon.com/dp/B07SQGDHM9) [**Foca Liquid Laundry Detergent Soap 10 Kg**Foca**$34.37**4.1★**▲ 14%**](https://www.amazon.com/dp/B00ML7JU2Y)
**~~View all trending →~~**
## **What buyers say about foca laundry detergent powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“fresh scent”*
**Ease Of Cleaning**16%
*“Cleans well”*
**Quality-Overall**11%
*“The product quality exceeded expectations — well-made”*
**Value For Money**10%
*“Money well spent”*
**Washability**7%
*“As far as washing goes, it seems to work pretty well”*
**Cleansing**4%
*“Great product for cleaning”*
**Efficiency**4%
*“Works well as a booster”*
**Advertised Vs Actual Product**3%
*“Accurate description”*
**Ease Of Use**3%
*“super easy to store”*
**Brightness/Shine/Glow**1%
*“Everything just looks shiny and bright”*
### **What buyers complain about **
**Smell**25%
*“Bad Smell”*
**Stain Resistance**7%
*“Leaves stains”*
**Leak-Proof**5%
*“Leaking box”*
**Washability**4%
*“Wouldn't do wash without adding this to it”*
**Size-Overall**3%
*“Small box”*
**Value For Money**3%
*“Price a bit high”*
**Ease Of Cleaning**3%
*“I don't see any special cleaning power”*
**Allergies**3%
*“Irritating”*
**Functionality-Overall**2%
*“Doesn't work”*
**Ease Of Use**1%
*“This can make it a little difficult to use”*
### **Top return reasons **
**Leak-Proof**39%
**Smell**29%
**Advertised Vs Actual Product**7%
**Value For Money**6%
**Size-Overall**4%
**Functionality-Overall**2%
**Contamination**2%
**Stain Resistance**2%
**Solubility**1%
**Ease Of Cleaning**1%
## **Common questions**
- **Is foca laundry detergent powder profitable to sell on Amazon United States?**
- The niche generates $172K/yr across 14 tracked products. 90-day search growth is +6.3%. Flapen's verdict: Skip it (40/100).
- **How competitive is the foca laundry detergent powder niche?**
- 9 brands and 383 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in foca laundry detergent powder?**
- Top complaints mined from reviews: Smell, Stain Resistance, Leak-Proof. The return rate is 0.2%.
- **When does demand for foca laundry detergent powder peak?**
- Demand peaks in Jan–Jul–Aug; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the foca laundry detergent powder niche?**
- Listings span $5.14–$34.37; the average listing price is $13.88 (sweet spot $15–$100). The average incumbent carries 10,723 reviews — the moat a new listing must climb.
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