---
title: "Foam Wedge — $134K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/foam-wedge"
last_updated: "2026-08-10T14:20:59.198Z"
locale: en
meta:
description: "Niche score 55/100 · $134K/yr market · 222K searches/yr · $27.63 avg price. Soft demand (+0.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $134K/yr market · 222K searches/yr · $27.63 avg price. Soft demand (+0.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Foam Wedge — $134K/yr Amazon US Niche (2026) - Flapen"
---
# **foam wedge**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (+0.7% this quarter) keeps it on the watch list.
Market size 30Growth 26Conversion 27Competition 82Returns 41Price range 80Avg price 95Brand share 95Review moat 43Quality gap 67
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$27.63**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$3.56–$65.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,213.12**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$134K**
$134K/yr · 222K searches
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, foam wedge is a $134K/yr Amazon United States market (222K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **foam wedge market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$111K–$138K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#312**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**38 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**40%**
Top 20: 80%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**56%**
- Inlisy13% - DEAYOU9% - StrongTek7% - Fanwer7% - Bedluxe4% - Kölbs4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
5K3KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/foam-wedge/trend)
## **Top foam wedge search terms**
- **foam wedge**79K/yr+4.4%2.1% conv. - **cua**52K/yr-11.7%0.0% conv. - **wedge cushion**29K/yr+14.7%1.6% conv. - **foam wedges**15K/yr+20.6%4.1% conv. - **physical therapy wedge**12K/yr-19.1%2.0% conv. - **triangle foam wedge**8K/yr-12.2%0.6% conv. - **wedge foam**6K/yr+10.3%1.0% conv. - **foam triangle wedge**6K/yr-6.2%2.1% conv. - **high density foam wedge**4K/yr+29.8%1.0% conv. - **therapy wedge**5K/yr-7.2%1.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/foam-wedge/search-terms)
## **Top foam wedge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$11K12%$16K16%$21K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Inlisy 12 Hard Foam Wedge Slant Board - 2 Pcs Calf Stretcher for Yoga Squats and Physical Therapy Black**Inlisy**$13.82**4.5★221 rev](https://www.amazon.com/dp/B0DX9QZVM7) [2**DEAYOU 2 Pack Yoga Foam Wedge 13 EVA Foam Calf Stretch Slant Board for Lower Leg Strength Improve Squat Wedge Incline Block for Workout Exercise Knee Pad Back Support Footrest Cushion (Black)**DEAYOU**$23.83**4.3★350 rev](https://www.amazon.com/dp/B094Y24SR6) [3**StrongTek XL Foam Yoga Wedge Blocks Black Set of 2 16.5 Incline 13 12.75 3.75 for Yoga Stretching Squats & Physical Therapy**StrongTek**$29.08**4.6★1,769 rev](https://www.amazon.com/dp/B07BGX788X) [4**Fanwer Positioning Wedge Pillow for Side Sleeping (3 in 1) 40 Degree Triangle Bed Wedges & Body Positioners for Back Pain Preventing Bedsores After Surgery Knees Elevated Pregnancy**Fanwer**$39.55**4.4★1,290 rev](https://www.amazon.com/dp/B0925GXGZX) [5**Kolbs Bed Wedge Pillow for Sleep Apnea FSA Eligible Acid Reflux and Back Pain Relief with Chic Jacquard Cover - Headboard Wedges for Sleeping (Standard Width 7.5 Height)**Kölbs**$38.40**4.4★18,785 rev](https://www.amazon.com/dp/B082XKFYLJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sissatthai Squat Wedge Block Yoga Wedge Blocks 2 Pack Yoga Foam Wedges Exercise Foot Wedges Block for Workout Heel Elevated Calf Stretcher Gymnastic(Black)**Sissatthai**$14.01**14 rev9mo ago](https://www.amazon.com/dp/B0FVVXB84J) [**WGAKCED 3Pcs Wedge Pillow Set for After Surgery Acid Reflux Relief Adjustable Bed Wedge Pillows for Sleeping Anti Snore Memory Foam Triangle Pillow for Back&Neck&Shoulder Pain Relief White&Grey**WGAKCED**$32.14**790 rev1y ago](https://www.amazon.com/dp/B0F9F3GV9P) [**BUYUE Wedge Cushion for Butt Lift Women Hard-Firm EVA Foam for Lift HIPS Up Fitness Training Plank Position Mat Non-Slip Chair Seat Pad 15.7x 12.5 Black**BUYUE**$22.34**84 rev1y ago](https://www.amazon.com/dp/B0F52ZXRKK) [**FSTURIOS Auto Seat Wedge Leveling Cushion Comfortable Ergonomic Wedge Foam Pad Car Seat Cushion Angled Design Rear Seat Pad Office Chair Support Cushion for Pain Relief**FSTURIOS**$20.84**111 rev1y ago](https://www.amazon.com/dp/B0DZ1RF441) [**Inlisy 12 Hard Foam Wedge Slant Board - 2 Pcs Calf Stretcher for Yoga Squats and Physical Therapy Black**Inlisy**$13.82**221 rev1y ago](https://www.amazon.com/dp/B0DX9QZVM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sissatthai Squat Wedge Block Yoga Wedge Blocks 2 Pack Yoga Foam Wedges Exercise Foot Wedges Block for Workout Heel Elevated Calf Stretcher Gymnastic(Black)**Sissatthai**$14.01**4.8★**▲ 176%**](https://www.amazon.com/dp/B0FVVXB84J) [**BUYUE Wedge Cushion for Butt Lift Women Hard-Firm EVA Foam for Lift HIPS Up Fitness Training Plank Position Mat Non-Slip Chair Seat Pad 15.7x 12.5 Black**BUYUE**$22.34**3.6★**▲ 71%**](https://www.amazon.com/dp/B0F52ZXRKK) [**Nordjager Wedge Pillow for Sleeping & Resting 24x24x10 Memory Foam Cushion with Grey and White Patterned Polyester Cover Ideal for Bedroom & Living Room Comfortable Support for Adults**Nordjager**$26.67**4.4★**▲ 52%**](https://www.amazon.com/dp/B0D93BW9SM) [**DMI Gradual Slope Seat Cushion for Coccyx Sciatica and Tailbone Pain Used With Dining Room Chairs Desk Chairs Thin Car or Wheelchair Cushions Machine Washable-Cover 15 Inch Navy**DMI**$20.69**4.0★**▲ 40%**](https://www.amazon.com/dp/B000HLZ8XQ) [**Wedge Car Height Booster Seat Cushion - Office Chair Cushion - Memory Foam Tailbone Pain Relief Cushion for Driving Office Gaming Chair - Orthopedic Lower Back Tailbone Coccyx HIPS Support**ComfySure**$26.34**4.1★**▲ 30%**](https://www.amazon.com/dp/B01N4DFPU6)
**~~View all trending →~~**
## **What buyers say about foam wedge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“comfortable sleep”*
**Quality-Overall**12%
*“Excellent product”*
**Sleep Quality**11%
*“Good sleep”*
**Cushion**9%
*“Good cushion”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**5%
*“Very affordable”*
**Size-Overall**4%
*“Good Fit”*
**Soft Feel**3%
*“Its soft”*
**Efficiency**3%
*“it does the job very well”*
**Ease Of Use**2%
*“easy to move around with the handles”*
### **What buyers complain about **
**Comfort-Overall**17%
*“the position is uncomfortable”*
**Size-Overall**12%
*“Too narrow”*
**Hard Feel**7%
*“Not soft at all”*
**Smell**5%
*“Awful odor”*
**Quality-Overall**4%
*“Lower quality”*
**Cushion**4%
*“My major issues with it were: cushion was too firm”*
**Functionality-Overall**4%
*“Didn't work for me”*
**Thickness**3%
*“Its too thick for me”*
**Grip**3%
*“Slip and slide”*
**Ease Of Use**3%
*“a little hard to get use to”*
### **Top return reasons **
**Comfort-Overall**23%
**Size-Overall**20%
**Cushion**18%
**Functionality-Overall**7%
**Advertised Vs Actual Product**7%
**Hard Feel**3%
**Smell**3%
**Material Quality**2%
**Value For Money**2%
**Body Support**1%
## **Common questions**
- **Is foam wedge profitable to sell on Amazon United States?**
- The niche generates $134K/yr across 49 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the foam wedge niche?**
- 38 brands and 51 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in foam wedge?**
- Top complaints mined from reviews: Comfort-Overall, Size-Overall, Hard Feel. The return rate is 3.7%.
- **When does demand for foam wedge peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the foam wedge niche?**
- Listings span $3.56–$65.68; the average listing price is $27.63 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.
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