---
title: "Search terms — flushable wipes"
canonical_url: "https://flapen.com/research/us/health-household/flushable-wipes/search-terms"
last_updated: "2026-08-12T07:22:45.019Z"
locale: en
meta:
  description: "Amazon product research for flushable wipes: $1.8M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:description": "Amazon product research for flushable wipes: $1.8M/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
  "og:title": "Search terms — flushable wipes"
---

# **Flushable Wipes**

**Launch it**

A $21.9M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 28Conversion 99Competition 52Returns 99Price range 65Avg price 70Brand share 26Review moat 0Quality gap 23

**Market size**

**Incredible****$21.9M**

$21.9M/yr · 8.3M searches

**Conversion**

**Incredible****18.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.42**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.48–$36.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****73,948.28**

avg incumbent reviews — the moat a new listing must climb

## Search terms