---
title: "Search terms — flushable wipes travel size - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flushable-wipes-travel-size/search-terms"
last_updated: "2026-08-11T21:45:46.121Z"
locale: en
meta:
  description: "Niche score 57/100 · $440K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $440K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flushable wipes travel size - Flapen"
---

# **flushable wipes travel size**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 57Conversion 85Competition 60Returns 99Price range 42Avg price 33Brand share 59Review moat 23Quality gap 21

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$440K**

$440K/yr · 464K searches

**Growth**

**Good****+31.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$2.18–$24.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.95**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****8,247.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms