---
title: "Flushable Wipes Travel Size — $440K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flushable-wipes-travel-size"
last_updated: "2026-08-10T07:03:40.228Z"
locale: en
meta:
description: "Niche score 57/100 · $440K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $440K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flushable Wipes Travel Size — $440K/yr Amazon US Niche (2026) - Flapen"
---
# **flushable wipes travel size**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 57Conversion 85Competition 60Returns 99Price range 42Avg price 33Brand share 59Review moat 23Quality gap 21
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$440K**
$440K/yr · 464K searches
**Growth**
**Good****+31.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$2.18–$24.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****$9.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,247.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, flushable wipes travel size is a $440K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flushable wipes travel size market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$398K–$498K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#704**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**51**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**23%**
- MOONIES21% - goodwipes15% - DUDE Wipes12% - Amazon Basics12% - Cottonelle10% - ARCHXX7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +31.2% search growth over the last 90 days.
600K400KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 18.7×
[**Open Trend **](https://flapen.com/research/us/health-household/flushable-wipes-travel-size/trend)
## **Top flushable wipes travel size search terms**
- **flushable wipes travel size**95K/yr+43.6%7.8% conv. - **travel flushable wipes**68K/yr+31.7%8.0% conv. - **travel wipes flushable**66K/yr+21.0%9.6% conv. - **flushable wipes travel**29K/yr+57.4%8.8% conv. - **travel butt wipes**31K/yr+22.5%9.6% conv. - **travel size flushable wipes**23K/yr+29.9%8.0% conv. - **travel wipes for women**17K/yr+22.1%4.4% conv. - **travel flushable wipes for adults**16K/yr+11.8%8.3% conv. - **travel size wipes flushable**16K/yr+26.5%7.4% conv. - **cottonelle travel wipes**11K/yr+85.1%8.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/flushable-wipes-travel-size/search-terms)
## **Top flushable wipes travel size products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$44K15%$66K20%$88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Impossibly Compact Travel Flushable Wipes - 99.5% Water and Aloe - Safe for Sensitive Skin & Hypoallergenic - Travel Essentials for Adults & Kids Unscented 8 Pack 48 Wipes**MOONIES**$9.52**4.8★2,448 rev](https://www.amazon.com/dp/B0DH3XY69T) [2**Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary**Amazon Basics**$4.57**4.5★51,402 rev](https://www.amazon.com/dp/B095KCG1Q2) [3**Cottonelle Fresh Care On-The-Go Flushable Wet Wipes Adult Wet Wipes 1 On-The-Go Pack 14 Wipes Per Pack Packaging May Vary**Cottonelle**$24.38**4.7★19,196 rev](https://www.amazon.com/dp/B087NN5QGM) [4**ARCHXX Travel Flushable Wipes 16 Travel Packs (112 Count) Value Pack 99% Water with Aloe & Chamomile Unscented & Hypoallergenic Mini Wet Wipes for Sensitive Skin for Adults & Kids**ARCHXX**$10.62**4.7★202 rev](https://www.amazon.com/dp/B0FQ5CMQGY) [5**Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men**FOMIN**$8.10**4.6★374 rev](https://www.amazon.com/dp/B0G4WCLQXH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FLOW SMILE Flushable Wipes Travel Mini Size - 99.5% Water Unscented Gentle for Sensitive Skin - Travel Essentials for Adults Kids Baby Care Family 42 Counts (6 Packs of 7)**FLOW SMILE**$7.71**88 rev5mo ago](https://www.amazon.com/dp/B0GBTRSFHH) [**JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count**JUST TO GO**$8.96**86 rev5mo ago](https://www.amazon.com/dp/B0G6B565MC) [**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**265 rev5mo ago](https://www.amazon.com/dp/B0GKHM5KPC) [**Fomin Compact Travel Flushable Wipes 8 Pack (64 Wipes Total) - Unscented Travel Size Wet Wipes for Adults - pH Balanced Biodegradable Plant-Based - Hypoallergenic Tush Wipes for Women & Men**FOMIN**$8.10**374 rev5mo ago](https://www.amazon.com/dp/B0G4WCLQXH) [**WONDERFUL Travel Flushable Wipes 8 Mini Packs Unscented Plant-Based Wet Wipes for Adults & Kids Septic Safe Gentle for Sensitive Skin & Hypoallergenic (Total 56 Wipes)**WONDERFUL**$9.95**44 rev7mo ago](https://www.amazon.com/dp/B0FWYQZ7ZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUDE Wipes Unscented Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes for Sensitive Skin - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$7.72**4.8★**▲ 215%**](https://www.amazon.com/dp/B0GKHM5KPC) [**DUDE Wipes Mint Chill Pocket Packs - Travel Wipes - 6 Packs of 8 (48 Count) - On-The-Go Adult Flushable Wipes - Infused with Tea Tree Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.05**4.8★**▲ 203%**](https://www.amazon.com/dp/B0GHZRDT62) [**WONDERFUL Travel Flushable Wipes 8 Mini Packs Unscented Plant-Based Wet Wipes for Adults & Kids Septic Safe Gentle for Sensitive Skin & Hypoallergenic (Total 56 Wipes)**WONDERFUL**$9.95**4.7★**▲ 179%**](https://www.amazon.com/dp/B0FWYQZ7ZL) [**FLOW SMILE Flushable Wipes Travel Mini Size - 99.5% Water Unscented Gentle for Sensitive Skin - Travel Essentials for Adults Kids Baby Care Family 42 Counts (6 Packs of 7)**FLOW SMILE**$7.71**4.7★**▲ 165%**](https://www.amazon.com/dp/B0GBTRSFHH) [**JUST TO GO Flushable Wipes Septic-Safe & Breaks Down Plant-Based Biodegradable Butt Wet Wipes Travel-Size Ultra-Compact Pocket Packs Hypoallergenic Unscented for Sensitive Skin 56 Count**JUST TO GO**$8.96**4.2★**▲ 158%**](https://www.amazon.com/dp/B0G6B565MC)
**~~View all trending →~~**
## **What buyers say about flushable wipes travel size**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**15%
*“Cleans well”*
**Ease Of Use**10%
*“Easy and convenient”*
**Quality-Overall**10%
*“Amazing quality”*
**Size-Overall**9%
*“provide great coverage thanks to their generous size”*
**Value For Money**8%
*“They are affordable”*
**Smell**7%
*“clean scent”*
**Cleansing**4%
*“keep you clean”*
**Advertised Vs Actual Product**4%
*“Exactly what I ordered”*
**Soft Feel**4%
*“soft and smooth”*
**Moist/Dry**3%
*“the moisture level is good”*
### **What buyers complain about **
**Size-Overall**14%
*“Pack is small”*
**Thickness**9%
*“the tissue itself is extremely thick”*
**Moist/Dry**8%
*“Wipes are barely moist”*
**Ease Of Cleaning**7%
*“causing a poor cleaning experience”*
**Smell**5%
*“Awful smell”*
**Quality-Overall**5%
*“Where is the quality control”*
**Value For Money**4%
*“Expensive”*
**Durability**3%
*“It breaks too easy”*
**Ease Of Use**3%
*“difficult to remove easily”*
**Allergies**2%
*“I was getting a rash all over”*
### **Top return reasons **
**Size-Overall**32%
**Advertised Vs Actual Product**17%
**Value For Money**11%
**Smell**7%
**Moist/Dry**5%
**Weight Heavy**3%
**Ingredients-Overall**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Ease Of Cleaning**2%
## **Common questions**
- **Is flushable wipes travel size profitable to sell on Amazon United States?**
- The niche generates $440K/yr across 25 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +31.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the flushable wipes travel size niche?**
- 16 brands and 51 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in flushable wipes travel size?**
- Top complaints mined from reviews: Size-Overall, Thickness, Moist/Dry. The return rate is 0.2%.
- **When does demand for flushable wipes travel size peak?**
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 18.7× the quietest.
- **What does it cost to enter the flushable wipes travel size niche?**
- Listings span $2.18–$24.38; the average listing price is $9.95 (sweet spot $15–$100). The average incumbent carries 8,247 reviews — the moat a new listing must climb.
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