---
title: "Flum — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flum"
last_updated: "2026-08-10T12:11:31.743Z"
locale: en
meta:
description: "Niche score 49/100 · $94K/yr market · 175K searches/yr · $20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $94K/yr market · 175K searches/yr · $20.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flum — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **flum**
**Skip it**
Soft demand (-9.9% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 32Competition 42Returns 93Price range 78Avg price 89Brand share 23Review moat 52Quality gap 100
**Quality gap**
**Incredible****3.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.99–$41.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,411.42**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$94K**
$94K/yr · 175K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-9.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")
According to Flapen's Amazon United States niche tracking, flum is a $94K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flum market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$104K–$124K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**7%**
- cigtrus74% - MOXE6% - Healfs5% - Heabal3% - xuan chi3% - VAPE VAC3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.
9K7KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/health-household/flum/trend)
## **Top flum search terms**
- **cigtrus**33K/yr-1.1%5.5% conv. - **flavored disposable vapes**15K/yr+24.3%0.0% conv. - **zero nic vapes**14K/yr-38.9%0.3% conv. - **geek bar vapor nicotine**12K/yr+26.4%0.0% conv. - **cigtrus smokeless air inhaler**15K/yr+5.4%5.5% conv. - **mr fog vapor nicotine**7K/yr-8.3%0.1% conv. - **nicotine vapors geek bar**8K/yr+7.0%0.4% conv. - **cyclone pods nicotine free**5K/yr+120.3%0.2% conv. - **herb vape**6K/yr+5.8%0.1% conv. - **vitamin vapes**7K/yr-21.0%0.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/flum/search-terms)
## **Top flum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cigtrus Smokeless Inhaler Quit Smoking Aid - Variety Pack - 4 Flavors Set of 4**cigtrus**$26.80**2.9★3,990 rev](https://www.amazon.com/dp/B0CXX5J8H5) [2**Cigtrus Natural Nicotine-Free & Tobacco-Free Smoking Alternative Non-Electric Craving Relief Quit Smoking Aid with Cigtrus (ICY Peppermint) - 3 Piece**cigtrus**$20.16**3.3★1,738 rev](https://www.amazon.com/dp/B0CZJW6HKF) [3**MOXE Natural Variety 5 Pack | Non-Electric Air Inhalers - Oral Fixation | Aromatherapy Scents for Relaxation & Focus | Menthol Cinnamint Peppermint Mocha Wintermint**MOXE**$39.71**3.2★2,371 rev](https://www.amazon.com/dp/B0DLF1SWVZ) [4**Cigtrus Quit Smoking Aid Natural Smokeless Inhaler Non-Electric Nicotine-Free & Travel-Safe 1-Piece Fresh Spearmint**cigtrus**$8.37**2.9★3,990 rev](https://www.amazon.com/dp/B0CBSPP8HY) [5**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**1.7★44 rev](https://www.amazon.com/dp/B0G3X1TZQN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack**CYCLONE PODS**$34.79**2 rev4mo ago](https://www.amazon.com/dp/B0GPD852KW) [**Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack**cigtrus**$19.90**33 rev5mo ago](https://www.amazon.com/dp/B0GJ6SZ15T) [**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**44 rev7mo ago](https://www.amazon.com/dp/B0G3X1TZQN) [**O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)**cigtrus**$41.46**16 rev11mo ago](https://www.amazon.com/dp/B0GGTVS4J7) [**VapeVac (Registered AMZ Brand) Pocket-Sized Personal Air Filter for Discreet Output Reduction | Minimizes Odor Keeps Air Fresh | Not an Emission Device 500+ Uses (3-Pack)**VAPE VAC**$15.33**325 rev1y ago](https://www.amazon.com/dp/B0FBSR19SV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CYCLONE PODS Caffeine Pouches 50mg (Pack of 4) Mixed Flavors | Nicotine Free Sugar-Free Energy Pouches with Natural Ingredients | Mint Peach Cinnamon Wintergreen Variety Pack**CYCLONE PODS**$34.79**4.4★**▲ 244%**](https://www.amazon.com/dp/B0GPD852KW) [**Cigtrus Mullein - Smokeless Inhaler Quit Smoking Aid Spearmint - 3 Pack**cigtrus**$19.90**3.3★**▲ 219%**](https://www.amazon.com/dp/B0GJ6SZ15T) [**Healfs Variety 3 Pack (Grape Watermelon Mint) NonElectric Air Sticks | Flavorful Aromatic Support for Clear Mind & Routine Balance**Healfs**$23.23**1.7★**▲ 161%**](https://www.amazon.com/dp/B0G3X1TZQN) [**O Cigtrus Oxygen Inhaler | Nicotine & Tar Free Portable Oxygen Diffuser | Quit Smoking Support & Healthy Lungs - Improving Breathing and Oral Air Freshening (Energy Drink)**cigtrus**$41.46**2.4★**▲ 138%**](https://www.amazon.com/dp/B0GGTVS4J7) [**Cigtrus Smokeless Inhaler Quit Smoking Aid - Citrus Grapefruit**cigtrus**$8.56**2.9★**▲ 118%**](https://www.amazon.com/dp/B0CLZWS4WW)
**~~View all trending →~~**
## **What buyers say about flum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**13%
*“Love taste”*
**Flavor**11%
*“the variety of flavors”*
**Quality-Overall**8%
*“Great item, tried the variety pack”*
**Value For Money**7%
*“they're not expensive”*
**Efficiency**5%
*“Works great for my husband”*
**Smell**5%
*“and has a pleasant scent”*
**Ease Of Use**4%
*“I have one now comes very handy”*
**Advertised Vs Actual Product**3%
*“It is exactly what it says it is”*
**Oral Hygiene**3%
*“These breathing sticks are good for an oral fixation in situations where you are unable to have gum or other stimuli”*
**Stress/Anxiety**3%
*“They help me not miss or crave it”*
### **What buyers complain about **
**Value For Money**17%
*“overpriced”*
**Taste-Overall**17%
*“It tastes like cardboard”*
**Flavor**9%
*“The flavors are gross”*
**Smell**7%
*“The smoke smells”*
**Functionality-Overall**7%
*“DOESN'T WORK AS ADVERTISED”*
**Size-Overall**6%
*“The only reason for 4 stars is they were shorter then I would have liked”*
**Quality-Overall**3%
*“Quality is not here”*
**Advertised Vs Actual Product**3%
*“NOT AS ADVERTISED”*
**Strength**3%
*“Much too strong”*
**Durability**2%
*“dies after 45 minutes”*
### **Top return reasons **
**Advertised Vs Actual Product**20%
**Flavor**14%
**Taste-Overall**14%
**Functionality-Overall**12%
**Smell**11%
**Breathability**8%
**Size-Overall**3%
**Ingredients-Overall**3%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is flum profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the flum niche?**
- 9 brands and 14 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in flum?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Flavor. The return rate is 1.1%.
- **When does demand for flum peak?**
- Demand peaks in Jan–Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the flum niche?**
- Listings span $7.99–$41.46; the average listing price is $20.73 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.
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