---
title: "Trend — flower napkins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flower-napkins/trend"
last_updated: "2026-08-11T08:34:15.517Z"
locale: en
meta:
  description: "Niche score 54/100 · $193K/yr market · 425K searches/yr · $11.37 avg price. Soft demand (-32.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $193K/yr market · 425K searches/yr · $11.37 avg price. Soft demand (-32.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — flower napkins - Flapen"
---

# **flower napkins**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-32.1% this quarter) keeps it on the watch list.

Market size 38Growth 9Conversion 50Competition 92Returns 72Price range 50Avg price 45Brand share 95Review moat 91Quality gap 20

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****189.05**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$5.38–$24.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.37**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****$193K**

$193K/yr · 425K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-32.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend