---
title: "Products — floss - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floss/products"
last_updated: "2026-08-12T00:17:10.240Z"
locale: en
meta:
  description: "Niche score 56/100 · $18.4M/yr market · 10.8M searches/yr · $8.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $18.4M/yr market · 10.8M searches/yr · $8.35 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — floss - Flapen"
---

# **floss**

**Launch it**

A $18.4M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 28Conversion 100Competition 43Returns 99Price range 37Avg price 23Brand share 23Review moat 16Quality gap 48

**Market size**

**Incredible****$18.4M**

$18.4M/yr · 10.8M searches

**Conversion**

**Incredible****20.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Okay****$1.14–$22.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$8.35**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****19,717.69**

avg incumbent reviews — the moat a new listing must climb

## Products