---
title: "Floss — $18.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floss"
last_updated: "2026-08-10T13:03:51.574Z"
locale: en
meta:
description: "Niche score 56/100 · $18.4M/yr market · 10.8M searches/yr · $8.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $18.4M/yr market · 10.8M searches/yr · $8.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Floss — $18.4M/yr Amazon US Niche (2026) - Flapen"
---
# **floss**
**Launch it**
A $18.4M/yr market growing +2.5% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 28Conversion 100Competition 43Returns 99Price range 37Avg price 23Brand share 23Review moat 16Quality gap 48
**Market size**
**Incredible****$18.4M**
$18.4M/yr · 10.8M searches
**Conversion**
**Incredible****20.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.14–$22.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****$8.35**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****19,717.69**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, floss is a $18.4M/yr Amazon United States market (10.8M searches/yr). The top 5 brands hold 91% of demand. Verdict: Launch it — 56/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floss market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 60,000–80,000/product
- **Revenue / yr**
- **$8.3M–$8.3M**
- units × avg price
- **Conversion rate**
- **20.4%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**130**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 93%
**Open market**
**5%**
- Oral-B52% - Reach20% - Plackers8% - Cocolab7% - GuruNanda4% - Amazon Basics4% - Open — no brand owns it (3 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.
250K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/health-household/floss/trend)
## **Top floss search terms**
- **floss**5.3M/yr+3.2%15.4% conv. - **dental floss**2.9M/yr+2.2%14.1% conv. - **glide dental floss**504K/yr-4.3%16.1% conv. - **oral b floss**396K/yr-1.8%13.3% conv. - **tooth floss**233K/yr-4.5%10.5% conv. - **hilo dental para dientes**197K/yr-8.1%7.0% conv. - **dental floss glide**190K/yr-0.6%15.9% conv. - **glide floss**197K/yr+2.3%15.3% conv. - **floss glide**147K/yr+9.7%18.5% conv. - **oral b glide floss**142K/yr+0.4%13.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/floss/search-terms)
## **Top floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$921K10%$1.8M15%$2.8M20%$3.7M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly**Oral-B**$9.78**4.3★23,271 rev](https://www.amazon.com/dp/B07FLBBWJR) [2**Reach Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care Pfas Free for Adults and Kids 55 yd 1 Count**Reach**$1.62**4.6★16,138 rev](https://www.amazon.com/dp/B013OKRGWW) [3**Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces**Oral-B**$9.85**4.3★5,665 rev](https://www.amazon.com/dp/B01NBRH9TF) [4**Plackers Micro Line Floss Picks - Intense Mint Floss Fiber Made Without PTFE 300 Count**Plackers**$6.85**4.7★82,356 rev](https://www.amazon.com/dp/B085YL4HR7) [5**Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Mint Scent 1 Pack**Cocolab**$10.01**4.5★21,122 rev](https://www.amazon.com/dp/B082BF4TYW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Glide Mint Dental Floss Picks with Long Lasting Scope Flavor 3 Pack of 75 Picks (225 Total)**Oral-B**$10.58**4,399 rev1y ago](https://www.amazon.com/dp/B0DJH7VTL9) [**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Peppermint Flavor - 55 Yards 1 Count**GuruNanda**$1.97**3,176 rev1y ago](https://www.amazon.com/dp/B0DN1S2C5K) [**Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3**Oral-B**$10.91**1,538 rev1y ago](https://www.amazon.com/dp/B0DJFWS5DV) [**REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint**Reach**$14.60**762 rev1y ago](https://www.amazon.com/dp/B0DDLDP5TJ) [**GuruNanda Fresh Floss Dental Picks - Non- Shred Thread with Angled Pick for Effective Plaque Removal - Dentist Recommened - Travel Friendly for Adults & Kids - 60 Pack**GuruNanda**$1.54**3,083 rev2y ago](https://www.amazon.com/dp/B0CV5Y3D7F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plackers Micro Line Floss Picks - Intense Mint Floss Fiber Made Without PTFE 300 Count**Plackers**$6.85**4.7★**▲ 107%**](https://www.amazon.com/dp/B085YL4HR7) [**GuruNanda Fresh Floss Dental Picks - Non- Shred Thread with Angled Pick for Effective Plaque Removal - Dentist Recommened - Travel Friendly for Adults & Kids - 60 Pack**GuruNanda**$1.54**4.7★**▲ 91%**](https://www.amazon.com/dp/B0CV5Y3D7F) [**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Peppermint Flavor - 55 Yards 1 Count**GuruNanda**$1.97**4.5★**▲ 68%**](https://www.amazon.com/dp/B0DN1S2C5K) [**REACH Waxed Dental Floss 2X More Value Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed for Adults & Kids Oral Care PFAS Free 3 Pack 115 yd Mint**Reach**$14.60**4.5★**▲ 55%**](https://www.amazon.com/dp/B0DDLDP5TJ) [**Oral-B Glide Ultra Deep Clean Floss Picks Removes Food and Plaque Cool Mint Flavor 75 Floss Picks Pack of 3**Oral-B**$10.91**4.0★**▲ 38%**](https://www.amazon.com/dp/B0DJFWS5DV)
**~~View all trending →~~**
## **What buyers say about floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Best quality”*
**Value For Money**16%
*“Great deal”*
**Ease Of Use**9%
*“Easy to Use”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Durability**6%
*“didnt break easily”*
**Efficiency**5%
*“honestly does the job effectively”*
**Cleansing**4%
*“Cleans great”*
**Ease Of Cleaning**3%
*“Great at cleaning”*
**Tooth Sensitivity**3%
*“Does not hurt my gums and works”*
**Soft Feel**3%
*“Super soft”*
### **What buyers complain about **
**Quality-Overall**20%
*“Garbage quality”*
**Durability**14%
*“Break easily”*
**Ease Of Use**8%
*“Awkward to use”*
**Thickness**7%
*“does not thicken like the description”*
**Value For Money**7%
*“Expensive”*
**Strength**6%
*“Not Very Strong”*
**Material Quality**4%
*“Cheap material”*
**Advertised Vs Actual Product**3%
*“False advertising”*
**Functionality-Overall**3%
*“Doesn't work”*
**Dispensing Mechanism**2%
*“Defective dispenser”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Functionality-Overall**9%
**Quality-Overall**8%
**Material Quality**7%
**Value For Money**5%
**Thickness**4%
**Defective Material/Parts**4%
**Size-Overall**4%
**Ease Of Use**3%
**Thin**3%
## **Common questions**
- **Is floss profitable to sell on Amazon United States?**
- The niche generates $18.4M/yr across 26 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Launch it (56/100).
- **How competitive is the floss niche?**
- 9 brands and 130 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in floss?**
- Top complaints mined from reviews: Quality-Overall, Durability, Ease Of Use. The return rate is 0.2%.
- **When does demand for floss peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the floss niche?**
- Listings span $1.14–$22.97; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 19,718 reviews — the moat a new listing must climb.
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