---
title: "Search terms — floss holder - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floss-holder/search-terms"
last_updated: "2026-08-12T01:14:09.334Z"
locale: en
meta:
  description: "Niche score 62/100 · $305K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $305K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — floss holder - Flapen"
---

# **floss holder**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 55Conversion 44Competition 54Returns 97Price range 54Avg price 59Brand share 63Review moat 53Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$13.12**

avg listing price — sweet spot $15–$100

**Growth**

**Good****+27.8%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.52–$29.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,399.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$305K**

$305K/yr · 663K searches

**Conversion**

**Okay****3.5%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Search terms