---
title: "Trend — floss for permanent retainer - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floss-for-permanent-retainer/trend"
last_updated: "2026-08-12T02:13:34.281Z"
locale: en
meta:
  description: "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — floss for permanent retainer - Flapen"
---

# **floss for permanent retainer**

**Worth a look**

Shows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 93Growth 31Conversion 99Competition 7Returns 98Price range 52Avg price 72Brand share 0Review moat 20Quality gap 63

**Conversion**

**Incredible****17.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.9M**

$1.9M/yr · 708K searches

**Avg price**

**Good****$14.62**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$3.91–$26.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****13,192.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****92%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend