---
title: "Floss for Permanent Retainer — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floss-for-permanent-retainer"
last_updated: "2026-08-10T06:48:46.904Z"
locale: en
meta:
description: "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $1.9M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Floss for Permanent Retainer — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **floss for permanent retainer**
**Worth a look**
Shows searches that convert (17.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 93Growth 31Conversion 99Competition 7Returns 98Price range 52Avg price 72Brand share 0Review moat 20Quality gap 63
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.9M**
$1.9M/yr · 708K searches
**Avg price**
**Good****$14.62**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.91–$26.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,192.29**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, floss for permanent retainer is a $1.9M/yr Amazon United States market (708K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floss for permanent retainer market data**
- **Units sold / yr**
- **125K–150K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **$1.8M–$2.2M**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Oral-B88% - RAZOKO7% - Cocolab5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Aug · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/health-household/floss-for-permanent-retainer/trend)
## **Top floss for permanent retainer search terms**
- **super floss**129K/yr+9.8%21.0% conv. - **threader floss**112K/yr-4.2%8.8% conv. - **superfloss**64K/yr+10.4%21.6% conv. - **oral b super floss**63K/yr+9.5%22.5% conv. - **floss for permanent retainer**46K/yr+13.2%7.9% conv. - **super floss dental floss**44K/yr-0.6%18.1% conv. - **oral b threader floss**32K/yr+8.2%12.5% conv. - **superfloss dental floss**33K/yr+6.4%19.9% conv. - **glide threader floss**34K/yr-8.4%3.8% conv. - **permanent retainer flossers**24K/yr-1.0%5.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/floss-for-permanent-retainer/search-terms)
## **Top floss for permanent retainer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$279K30%$557K45%$836K60%$1.1M1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2**Oral-B**$7.56**4.6★28,277 rev](https://www.amazon.com/dp/B074W58X3F) [2**Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count**Oral-B**$3.91**4.5★16,761 rev](https://www.amazon.com/dp/B0000530R6) [3**Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)**Oral-B**$23.43**4.5★16,761 rev](https://www.amazon.com/dp/B07253YGPD) [4**RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)**RAZOKO**$9.81**4.4★1,244 rev](https://www.amazon.com/dp/B0C3CTVSYF) [5**CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack**Cocolab**$10.00**4.0★1,487 rev](https://www.amazon.com/dp/B0BL148C5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)**RAZOKO**$9.81**1,244 rev3y ago](https://www.amazon.com/dp/B0C3CTVSYF) [**CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack**Cocolab**$10.00**1,487 rev3y ago](https://www.amazon.com/dp/B0BL148C5H) [**Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2**Oral-B**$7.56**28,277 rev8y ago](https://www.amazon.com/dp/B074W58X3F) [**Oral-B Super Floss Threader Dental Floss Pre-Cut Strands 50 Count (Pack of 6) Mint Flavor (Packaging May Vary)**Oral-B**$23.43**16,761 rev9y ago](https://www.amazon.com/dp/B07253YGPD) [**Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)**Oral-B**$20.70**13,908 rev10y ago](https://www.amazon.com/dp/B00IARRME2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RAZOKO 3-in-1 Floss for Braces 120 Pre-Cut Strands | Floss Threaders Spongy & Regular Floss for Bridges & Wide Gaps (Pack of 2)**RAZOKO**$9.81**4.4★**▲ 23%**](https://www.amazon.com/dp/B0C3CTVSYF) [**Oral-B Threader Floss 30 Count: 6 Envelopes of 5 Threaders (Pack of 3)**Oral-B**$20.70**4.3★**▲ 15%**](https://www.amazon.com/dp/B00IARRME2) [**Oral-B Dental Floss for Braces Super Floss Pre-Cut Strands Mint 50 Count Pack of 2**Oral-B**$7.56**4.6★**— 4%**](https://www.amazon.com/dp/B074W58X3F) [**Oral-B Super Floss Pre-Cut Strands Dental Floss Mint 50 Count**Oral-B**$3.91**4.5★**— 2%**](https://www.amazon.com/dp/B0000530R6) [**CocoPlush Floss Threaders by Cocolab Expanding Woven Floss with Built-in Threader for Braces Implants and Bridges Coconut Oil Infused Mint Scent 30 Count 1 Pack**Cocolab**$10.00**4.0★**— 9%**](https://www.amazon.com/dp/B0BL148C5H)
**~~View all trending →~~**
## **What buyers say about floss for permanent retainer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“EXCELLENT PRODUCT”*
**Ease Of Use**17%
*“Ease of use”*
**Advertised Vs Actual Product**9%
*“Just what I needed”*
**Value For Money**7%
*“Cheap”*
**Efficiency**6%
*“Consistently effective”*
**Oral Hygiene**6%
*“The Oral Super B Floss Threaded is durable”*
**Ease Of Cleaning**5%
*“Great at cleaning”*
**Tooth Sensitivity**4%
*“doesnt get stuck in my tooth”*
**Cleansing**3%
*“feels like it really does the job cleaning between the teeth”*
**Durability**2%
*“durability are outstanding”*
### **What buyers complain about **
**Quality-Overall**11%
*“the quality has recently deteriorated”*
**Size-Overall**10%
*“The floss length is too short”*
**Ease Of Use**10%
*“Hard to use”*
**Thickness**9%
*“the blue part is too thick”*
**Durability**8%
*“Falls Apart”*
**Value For Money**8%
*“Over priced”*
**Strength**6%
*“Too flimsy”*
**Functionality-Overall**5%
*“is pretty much non-existent”*
**Hard Feel**4%
*“feels extremely coarse”*
**Stiffness**4%
*“it's a bit too stiff”*
### **Top return reasons **
**Advertised Vs Actual Product**28%
**Functionality-Overall**12%
**Thickness**8%
**Ease Of Use**8%
**Quality-Overall**5%
**Strength**5%
**Size-Overall**4%
**Defective Material/Parts**3%
**Material Quality**3%
**Durability**2%
## **Common questions**
- **Is floss for permanent retainer profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 7 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the floss for permanent retainer niche?**
- 3 brands and 43 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in floss for permanent retainer?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 0.4%.
- **When does demand for floss for permanent retainer peak?**
- Demand peaks in May–Aug; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the floss for permanent retainer niche?**
- Listings span $3.91–$26.91; the average listing price is $14.62 (sweet spot $15–$100). The average incumbent carries 13,192 reviews — the moat a new listing must climb.
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