---
title: "Products — floral napkins - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/floral-napkins/products"
last_updated: "2026-08-11T17:02:46.955Z"
locale: en
meta:
  description: "Niche score 51/100 · $290K/yr market · 1.0M searches/yr · $10.15 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $290K/yr market · 1.0M searches/yr · $10.15 avg price. Soft demand (-11.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — floral napkins - Flapen"
---

# **floral napkins**

**Worth a look**

Shows a thin review moat (266 avg reviews), but soft demand (-11.2% this quarter) keeps it on the watch list.

Market size 51Growth 19Conversion 36Competition 78Returns 85Price range 25Avg price 35Brand share 77Review moat 87Quality gap 22

**Review moat**

**Great****265.72**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$290K**

$290K/yr · 1.0M searches

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$10.15**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.15–$18.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.2%**

90-day search growth — must beat 0% to launch

## Products