---
title: "Flora — $737K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flora"
last_updated: "2026-08-10T19:00:06.979Z"
locale: en
meta:
description: "Niche score 50/100 · $737K/yr market · 421K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $737K/yr market · 421K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Flora — $737K/yr Amazon US Niche (2026) - Flapen"
---
# **flora**
**Worth a look**
Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 70Growth 59Conversion 64Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 22Quality gap 33
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.05**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.38–$33.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$737K**
$737K/yr · 421K searches
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,478.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flora is a $737K/yr Amazon United States market (421K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flora market data**
- **Units sold / yr**
- **20K–25K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$621K–$776K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- ALLFEMME74% - MZXDXZE13% - RTQSU7% - O Positiv5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +34.5% search growth over the last 90 days.
15K10KSpike '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/health-household/flora/trend)
## **Top flora search terms**
- **flora**140K/yr+23.9%3.5% conv. - **flora probiotic**42K/yr+71.2%3.3% conv. - **flora+**28K/yr+60.7%6.5% conv. - **flora +**28K/yr+33.3%6.1% conv. - **flora plus gummies for women**14K/yr+126.1%5.8% conv. - **allfemme flora gummies for women**14K/yr+42.9%6.5% conv. - **flora gummies for women**22K/yr+13.0%6.2% conv. - **flora+ gummies for women**15K/yr+32.4%6.5% conv. - **all femme flora gummies**14K/yr+34.9%5.6% conv. - **flora plus**15K/yr+50.8%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/flora/search-terms)
## **Top flora products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$147K40%$295K60%$442K80%$590K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies**ALLFEMME**$33.76**4.4★561 rev](https://www.amazon.com/dp/B0FS75141W) [2**Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count**MZXDXZE**$30.39**4.5★187 rev](https://www.amazon.com/dp/B0FT3NFYTY) [3**RTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)**RTQSU**$31.65**4.7★38 rev](https://www.amazon.com/dp/B0G2QS25KT) [4**O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply**O Positiv**$28.38**4.6★37,127 rev](https://www.amazon.com/dp/B0D5FZGY8W)
### **Newest**
by launch date
[**RTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)**RTQSU**$31.65**38 rev8mo ago](https://www.amazon.com/dp/B0G2QS25KT) [**Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count**MZXDXZE**$30.39**187 rev9mo ago](https://www.amazon.com/dp/B0FT3NFYTY) [**ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies**ALLFEMME**$33.76**561 rev10mo ago](https://www.amazon.com/dp/B0FS75141W) [**O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply**O Positiv**$28.38**37,127 rev3y ago](https://www.amazon.com/dp/B0D5FZGY8W)
### **Trending**
90-day click momentum
[**RTQSU Flora Plus Probiotic Gummies for Women Vaginal Support Probiotics Gummies Ph Balance Promote Healthy Vaginal Odor & Flora Pineapple 60 Count(1)**RTQSU**$31.65**4.7★**▲ 14%**](https://www.amazon.com/dp/B0G2QS25KT) [**ALLFEMME Flora+ Womens Vaginal Probiotic Gummies for pH Balance Odor and Freshness Support with Prebiotics & Hyaluronic Acid Sugar Free Pineapple Vegan Non-GMO | 30 Gummies**ALLFEMME**$33.76**4.4★**▲ 12%**](https://www.amazon.com/dp/B0FS75141W) [**O Positiv URO Vaginal Probiotics for Women pH Balance with Prebiotics & Lactobacillus Vaginal Health Supplement Support Healthy Vaginal Odor & Flora 60 Count (Pack of 1) 1 Month Supply**O Positiv**$28.38**4.6★**▼ 17%**](https://www.amazon.com/dp/B0D5FZGY8W) [**Flora Plus Gummies Advanced Vaginal Support Vaginal Health Gummies Ph Balance for Women Probiotic Vaginigal Health - Promote Healthy Vaginal Odor & Flora 60 Count**MZXDXZE**$30.39**4.5★**▼ 38%**](https://www.amazon.com/dp/B0FT3NFYTY)
## **What buyers say about flora**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Excellent product—it was exactly what I needed”*
**Smell**8%
*“smell great too”*
**Efficiency**7%
*“Does the job”*
**Taste-Overall**6%
*“no harsh taste”*
**Nutritional Content**6%
*“Best n probiotics ever”*
**Advertised Vs Actual Product**5%
*“Its working as advertised”*
**Value For Money**5%
*“Good price”*
**Regulates Digestion**4%
*“No problems with digestion or negative side effects”*
**Side Effects**4%
*“didnt cause any side effects”*
**Ease Of Use**3%
*“easy to get down”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Never worked”*
**Smell**13%
*“Made me smell weird”*
**Value For Money**9%
*“NOT worth the price”*
**Side Effects**8%
*“the side effects are horrible”*
**Allergies**5%
*“ITCHING”*
**Acid Regulator/Stomach Ache Relief**5%
*“STOMACH PAIN”*
**Regulates Digestion**4%
*“Its making my acid reflux 10 times worse”*
**Taste-Overall**3%
*“are tasteless”*
**Dosage**3%
*“You have to be very careful taking things like these”*
**Pain Relief-Overall**2%
*“I got the worst upper back pain”*
### **Top return reasons **
**Functionality-Overall**26%
**Value For Money**16%
**Leak-Proof**5%
**Ease Of Chewing/Swallowing**5%
**Comfort-Overall**5%
**Acid Regulator/Stomach Ache Relief**5%
**Advertised Vs Actual Product**5%
**Pain Relief-Overall**5%
**Ease Of Use**5%
**Ingredients-Overall**5%
## **Common questions**
- **Is flora profitable to sell on Amazon United States?**
- The niche generates $737K/yr across 4 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the flora niche?**
- 4 brands and 26 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flora?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the flora niche?**
- Listings span $28.38–$33.76; the average listing price is $31.05 (sweet spot $15–$100). The average incumbent carries 9,478 reviews — the moat a new listing must climb.
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