---
title: "Flo Mask — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flo-mask"
last_updated: "2026-08-10T08:07:39.052Z"
locale: en
meta:
description: "Niche score 40/100 · $29K/yr market · 7K searches/yr · $45.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $29K/yr market · 7K searches/yr · $45.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flo Mask — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **flo mask**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 7Growth 26Conversion 82Competition 10Returns 100Price range 95Avg price 95Brand share 0Review moat 21Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$45.97**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.82–$89.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****12,076.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$29K**
$29K/yr · 7K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flo mask is a $29K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flo mask market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$23K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Flo Mask58% - KIMARS17% - WWDOLL15% - benehal8% - 3M2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Sep, Oct, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/health-household/flo-mask/trend)
## **Top flo mask search terms**
- **flo mask**4K/yr+42.0%2.0% conv. - **flo mask pro**2K/yr-14.1%3.2% conv. - **flomask**2K/yr-43.3%3.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/flo-mask/search-terms)
## **Top flo mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Flo Mask Pro (Medium/High Nose Bridge) - Reusable Adult Mask Includes 10 Replacement Filters Made in USA Washable Easy Breathing Adjustable Head Straps Soft and Comfortable**Flo Mask**$88.72**4.4★151 rev](https://www.amazon.com/dp/B09TYT4B9K) [2**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★4,889 rev](https://www.amazon.com/dp/B0B2PGY9CJ) [3**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White**WWDOLL**$15.26**4.5★83,940 rev](https://www.amazon.com/dp/B08JQMPGWN) [4**Flo Mask Pro (Low/Medium Nose Bridge) - Reusable Adult Mask Includes 10 Replacement Filters (Made in USA) Washable Adjustable Head Straps**Flo Mask**$89.90**4.4★59 rev](https://www.amazon.com/dp/B09TYT7BZX) [5**benehal NIOSH Approved N95 Mask Particulate Respirators Pack of 20 N95 Face Masks Individually Wrapped Black**benehal**$15.93**4.3★447 rev](https://www.amazon.com/dp/B0BD518Y5D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**benehal NIOSH Approved N95 Mask Particulate Respirators Pack of 20 N95 Face Masks Individually Wrapped Black**benehal**$15.93**447 rev3y ago](https://www.amazon.com/dp/B0BD518Y5D) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4,889 rev4y ago](https://www.amazon.com/dp/B0B2PGY9CJ) [**Flo Mask Pro (Medium/High Nose Bridge) - Reusable Adult Mask Includes 10 Replacement Filters Made in USA Washable Easy Breathing Adjustable Head Straps Soft and Comfortable**Flo Mask**$88.72**151 rev4y ago](https://www.amazon.com/dp/B09TYT4B9K) [**Flo Mask Pro (Low/Medium Nose Bridge) - Reusable Adult Mask Includes 10 Replacement Filters (Made in USA) Washable Adjustable Head Straps**Flo Mask**$89.90**59 rev4y ago](https://www.amazon.com/dp/B09TYT7BZX) [![Flo Mask Pro [Pro Filter] - 50-Pack Replacement Filters for Adult Mask Made in USA](https://m.media-amazon.com/images/I/21HxyWhYAcL.jpg)**Flo Mask Pro \[Pro Filter\] - 50-Pack Replacement Filters for Adult Mask Made in USA**Flo Mask**$59.69**67 rev4y ago](https://www.amazon.com/dp/B09TYSL44Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3M Reusable Respirator Half Facepiece 7502 NIOSH 3M Cool Flow Valve Dual Airline Supplied Air Compatible Integrated Dropdown Suspension Bayonet Connections For Chemical Handling Painting Med**3M**$33.48**4.7★**▲ 235%**](https://www.amazon.com/dp/B008MCUT86) [**benehal NIOSH Approved N95 Mask Particulate Respirators Pack of 20 N95 Face Masks Individually Wrapped Black**benehal**$15.93**4.3★**▲ 220%**](https://www.amazon.com/dp/B0BD518Y5D) [**WWDOLL KN95 Face Mask 25 Pack 5-Layers Breathable KN95 Masks White**WWDOLL**$15.26**4.5★**▲ 219%**](https://www.amazon.com/dp/B08JQMPGWN) [**KIMARS KN95 Face Masks 50 Pack Breathable Comfortable and Disposable KN95 Mask Black**KIMARS**$14.82**4.4★**▲ 74%**](https://www.amazon.com/dp/B0B2PGY9CJ) [**Flo Mask Kids - Reusable Kids Mask Ages 4 Up to 12 Years Old Includes 5 Replacement Filters Made in USA Washable Easy Breathing Adjustable Head Strap Soft and Comfortable**Flo Mask**$49.92**4.2★**— 8%**](https://www.amazon.com/dp/B08LYS9WYD)
**~~View all trending →~~**
## **What buyers say about flo mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“Very comfortable”*
**Quality-Overall**19%
*“Quality masks”*
**Value For Money**9%
*“Decent for the price”*
**Breathability**8%
*“breathable”*
**Size-Overall**6%
*“Great fit”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Durability**4%
*“Durable and comfortable”*
**Ease Of Use**3%
*“Made very well, comfortable, off gassed quickly”*
**Filtration**3%
*“filters seem fine”*
**Thickness**2%
*“they were a good thick material”*
### **What buyers complain about **
**Size-Overall**20%
*“Tight fitting”*
**Quality-Overall**14%
*“Extreme decrease in quality”*
**Smell**12%
*“Plastic Odor”*
**Thickness**7%
*“Very thin and a small surface area”*
**Comfort-Overall**5%
*“Not the best mask for comfort”*
**Breathability**4%
*“I usually find it problematic to breathe comfortably with masks”*
**Color**3%
*“because I wear makeup I dont like the white inside”*
**Defective Material/Parts**3%
*“Broken plastic clip”*
**Touch/Button Controls**3%
*“Broken button”*
**Stiffness**3%
*“Stiff”*
### **Top return reasons **
**Size-Overall**56%
**Filtration**22%
**Leak-Proof**11%
**Value For Money**11%
## **Common questions**
- **Is flo mask profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 8 tracked products. 90-day search growth is +0.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the flo mask niche?**
- 5 brands and 15 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flo mask?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 0.1%.
- **When does demand for flo mask peak?**
- Demand peaks in Jan–Sep–Oct–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the flo mask niche?**
- Listings span $14.82–$89.90; the average listing price is $45.97 (sweet spot $15–$100). The average incumbent carries 12,077 reviews — the moat a new listing must climb.
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