---
title: "Flavored Floss — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flavored-floss"
last_updated: "2026-08-11T17:38:55.930Z"
locale: en
meta:
description: "Niche score 34/100 · $92K/yr market · 63K searches/yr · $7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $92K/yr market · 63K searches/yr · $7.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flavored Floss — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **flavored floss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 23Conversion 99Competition 8Returns 99Price range 20Avg price 21Brand share 0Review moat 24Quality gap 28
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,437**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$92K**
$92K/yr · 63K searches
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$1.14–$18.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flavored floss is a $92K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flavored floss market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$95K–$114K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#137**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Reach83% - GuruNanda12% - Johnson & Johnson3% - Cocolab2%
## **Top flavored floss search terms**
- **cinnamon floss**14K/yr-12.4%16.2% conv. - **cinnamon dental floss**10K/yr+4.6%15.3% conv. - **reach cinnamon dental floss**9K/yr-5.0%17.2% conv. - **flavored floss**9K/yr-7.3%1.5% conv. - **reach dental floss cinnamon**4K/yr+7.5%19.2% conv. - **dental floss cinnamon**3K/yr-5.3%19.5% conv. - **reach cinnamon waxed dental floss**3K/yr+1.9%24.8% conv. - **flavored dental floss**3K/yr-6.5%1.3% conv. - **cinnamon dental floss waxed**3K/yr+2.4%18.8% conv. - **reach cleanburst cinnamon waxed floss**3K/yr-8.8%26.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/flavored-floss/search-terms)
## **Top flavored floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 55 yd**Reach**$13.37**4.7★6,903 rev](https://www.amazon.com/dp/B014KZLOUK) [2**REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 55 yd**Reach**$2.61**4.7★6,903 rev](https://www.amazon.com/dp/B012O59OQO) [3**Reach Waxed Dental Floss Cleanburst Cinnamon 55 Yards (Pack of 4)**Reach**$9.68**4.7★2,027 rev](https://www.amazon.com/dp/B00578Z5SW) [4**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards**GuruNanda**$1.14**4.5★3,176 rev](https://www.amazon.com/dp/B0CT42FKG3) [5**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**4.4★911 rev](https://www.amazon.com/dp/B0F1Z6J7V5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**911 rev1y ago](https://www.amazon.com/dp/B0F1Z6J7V5) [**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards**GuruNanda**$1.14**3,176 rev2y ago](https://www.amazon.com/dp/B0CT42FKG3) [**REACH POP Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Vegan Wax Cruelty Free Eco Friendly Packaging Oral Care PFAS Free for Adults & Kids 1 Pack 54.6 yd**Reach**$6.08**430 rev3y ago](https://www.amazon.com/dp/B0BQ42ZGZQ) [**Cocofloss Expanding Woven Dental Floss by Cocolab Waxed Tooth Floss for Daily Oral Care Coconut Oil Infused Vegan for Adults and Kids Strawberry Scent 1 Pack**Cocolab**$9.98**21,122 rev5y ago](https://www.amazon.com/dp/B08DP6NCHX) [**REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 55 yd**Reach**$13.37**6,903 rev10y ago](https://www.amazon.com/dp/B014KZLOUK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reach Waxed Dental Floss Cleanburst Cinnamon 55 Yards (Pack of 4)**Reach**$9.68**4.7★**▲ 29%**](https://www.amazon.com/dp/B00578Z5SW) [**REACH Waxed Dental Floss Cinnamon Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 55 yd**Reach**$2.61**4.7★**▲ 15%**](https://www.amazon.com/dp/B012O59OQO) [**Reach Waxed Dental Floss Mint Plaque Remover for Teeth Shred Resistant Floss Slides Smoothly Easy to Use Waxed Deep Cleaning Teeth Oral Care Pfas Free for Adults and Kids 55 yd 1 Count**Reach**$1.62**4.6★**— 4%**](https://www.amazon.com/dp/B013OKRGWW) [**REACH ULTRACLEAN Gentle Gum Care Expanding Floss Woven Non-Waxed PFAS-Free with Vitamin E for Sensitive Gums Cinnamon Mint 55YD (3-Pack)**Reach**$18.46**4.4★**— 1%**](https://www.amazon.com/dp/B0F1Z6J7V5) [**GuruNanda Expandable Waxed Dental Floss for Gentle Deep Cleaning Wide Teeth Flossing - Cinnamon Flavor - 55 Yards**GuruNanda**$1.14**4.5★**— 6%**](https://www.amazon.com/dp/B0CT42FKG3)
**~~View all trending →~~**
## **What buyers say about flavored floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great value”*
**Quality-Overall**13%
*“Good quality”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Cleaning**7%
*“cleans as I need”*
**Cleansing**6%
*“Clean teeth”*
**Stretchability/Expandability/Elasticity**5%
*“Soft and expands well”*
**Efficiency**5%
*“It works well”*
**Ease Of Use**4%
*“Easy to use”*
**Thickness**4%
*“the floss is a good thickness for me personally”*
**Durability**4%
*“Durable”*
### **What buyers complain about **
**Thickness**17%
*“Too thick for my teeth”*
**Quality-Overall**14%
*“Poor Quality”*
**Value For Money**13%
*“Too expensive”*
**Durability**8%
*“Falls apart”*
**Ease Of Use**6%
*“it was hard to remove”*
**Stretchability/Expandability/Elasticity**5%
*“didnt expand the way this one does”*
**Smell**5%
*“The scent is quite faint”*
**Functionality-Overall**2%
*“Doesnt work as expected”*
**Size-Overall**2%
*“Does not fit between tight teeth”*
**Advertised Vs Actual Product**2%
*“I would call that false advertising”*
### **Top return reasons **
**Advertised Vs Actual Product**25%
**Thickness**11%
**Value For Money**7%
**Functionality-Overall**7%
**Quality-Overall**6%
**Thin**5%
**Size-Overall**5%
**Ease Of Use**5%
**Defective Material/Parts**4%
**Stretchability/Expandability/Elasticity**4%
## **Common questions**
- **Is flavored floss profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 9 tracked products. 90-day search growth is -4.1%. Flapen's verdict: Skip it (34/100).
- **How competitive is the flavored floss niche?**
- 4 brands and 34 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flavored floss?**
- Top complaints mined from reviews: Thickness, Quality-Overall, Value For Money. The return rate is 0.2%.
- **What does it cost to enter the flavored floss niche?**
- Listings span $1.14–$18.46; the average listing price is $7.61 (sweet spot $15–$100). The average incumbent carries 6,437 reviews — the moat a new listing must climb.
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