---
title: "Flat Dental Floss — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/flat-dental-floss"
last_updated: "2026-08-10T11:48:53.876Z"
locale: en
meta:
description: "Niche score 47/100 · $161K/yr market · 58K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $161K/yr market · 58K searches/yr · $17.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Flat Dental Floss — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **flat dental floss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 20Conversion 98Competition 6Returns 97Price range 73Avg price 81Brand share 0Review moat 23Quality gap 94
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$17.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.65–$31.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$161K**
$161K/yr · 58K searches
**Review moat**
**Bad****7,650.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, flat dental floss is a $161K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **flat dental floss market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$172K–$215K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#155**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **14%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Oral-B95% - GLIDE5%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -9.3% search growth over the last 90 days.
1K750Spike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/flat-dental-floss/trend)
## **Top flat dental floss search terms**
- **oral b comfort plus floss**11K/yr+4.3%22.6% conv. - **glide comfort plus dental floss**13K/yr-25.8%13.4% conv. - **oral b glide comfort plus floss mint**7K/yr+1.3%19.5% conv. - **flat dental floss**5K/yr+23.5%3.9% conv. - **glide all in one comfort plus floss mint**6K/yr-14.1%12.5% conv. - **glide pro health comfort plus floss**5K/yr-8.6%14.6% conv. - **wide floss**3K/yr-4.2%1.8% conv. - **oral b glide pro health comfort plus floss**4K/yr-20.8%11.3% conv. - **oral b comfort plus dental floss**3K/yr-47.4%23.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/flat-dental-floss/search-terms)
## **Top flat dental floss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$32K40%$64K60%$96K80%$129K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly**Oral-B**$9.78**4.3★23,271 rev](https://www.amazon.com/dp/B07FLBBWJR) [2**Oral-B Glide All-In-One Dental Floss Mint 6 Count**Oral-B**$22.97**4.3★737 rev](https://www.amazon.com/dp/B09YLDH2NJ) [3**Oral-B Glide Pro-Health Comfort Plus Mint Flavor Floss 43-7yd (40m) 2 Count**Oral-B**$10.71**4.3★23,271 rev](https://www.amazon.com/dp/B00240UWGG) [4**Oral-B Glide Pro-Health Comfort Plus Dental Floss Mint 43.7-Yard Dispenser Pack of 6**Oral-B**$31.87**3.8★285 rev](https://www.amazon.com/dp/B001F51R7E) [5**Oral B Glide Comfort Plus Dental Floss Mint 43.7 Yd**GLIDE**$8.65**3.4★74 rev](https://www.amazon.com/dp/B000GGJCFC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oral-B Glide Advanced Comfort Plus Floss 6 Count 40 m Each Total 240 m or 262.5 Yard**Oral-B**$26.60**253 rev3y ago](https://www.amazon.com/dp/B0B71N9WL9) [**Oral-B Glide All-In-One Dental Floss Mint 6 Count**Oral-B**$22.97**737 rev4y ago](https://www.amazon.com/dp/B09YLDH2NJ) [**Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly**Oral-B**$9.78**23,271 rev8y ago](https://www.amazon.com/dp/B07FLBBWJR) [**Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces**Oral-B**$9.85**5,665 rev9y ago](https://www.amazon.com/dp/B01NBRH9TF) [**Oral-B Glide Pro-Health Comfort Plus Mint Flavor Floss 43-7yd (40m) 2 Count**Oral-B**$10.71**23,271 rev17y ago](https://www.amazon.com/dp/B00240UWGG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B Glide Pro-Health Comfort Plus Dental Floss Mint 43.7-Yard Dispenser Pack of 6**Oral-B**$31.87**3.8★**▲ 38%**](https://www.amazon.com/dp/B001F51R7E) [**Oral B Glide Comfort Plus Dental Floss Mint 43.7 Yd**GLIDE**$8.65**3.4★**▲ 24%**](https://www.amazon.com/dp/B000GGJCFC) [**Oral-B Glide Advanced Comfort Plus Floss 6 Count 40 m Each Total 240 m or 262.5 Yard**Oral-B**$26.60**3.7★**— 7%**](https://www.amazon.com/dp/B0B71N9WL9) [**Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces**Oral-B**$9.85**4.3★**— 5%**](https://www.amazon.com/dp/B01NBRH9TF) [**Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly**Oral-B**$9.78**4.3★**— 3%**](https://www.amazon.com/dp/B07FLBBWJR)
**~~View all trending →~~**
## **What buyers say about flat dental floss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Theyre great and dont break easily”*
**Value For Money**11%
*“Great value”*
**Ease Of Use**9%
*“Its easy to hold onto”*
**Soft Feel**7%
*“soft and thicker than normal, excellent”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Comfort-Overall**6%
*“so comfortable”*
**Tooth Sensitivity**5%
*“Does not hurt my gums and works”*
**Durability**5%
*“it didn't break”*
**Ease Of Cleaning**4%
*“cleans between very well”*
**Cleansing**3%
*“Deep cleans”*
### **What buyers complain about **
**Quality-Overall**21%
*“Very cheap quality”*
**Material Quality**11%
*“Low Quality Material”*
**Ease Of Use**8%
*“difficult to remove”*
**Advertised Vs Actual Product**7%
*“False advertising”*
**Thickness**6%
*“This seemed thicker than the last time a bought it”*
**Comfort-Overall**6%
*“definitely not the original Comfort plus I have been using for years”*
**Hard Feel**5%
*“is extremely rough”*
**Durability**4%
*“breaks easily”*
**Value For Money**4%
*“Not worth the price”*
**Functionality-Overall**3%
*“every single one does not function properly”*
### **Top return reasons **
**Advertised Vs Actual Product**32%
**Material Quality**13%
**Quality-Overall**7%
**Functionality-Overall**7%
**Value For Money**4%
**Texture/Consistency-Overall**4%
**Thickness**4%
**Comfort-Overall**3%
**Ease Of Use**3%
**Hard Feel**3%
## **Common questions**
- **Is flat dental floss profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 7 tracked products. 90-day search growth is -9.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the flat dental floss niche?**
- 2 brands and 67 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in flat dental floss?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Ease Of Use. The return rate is 0.5%.
- **What does it cost to enter the flat dental floss niche?**
- Listings span $8.65–$31.87; the average listing price is $17.20 (sweet spot $15–$100). The average incumbent carries 7,651 reviews — the moat a new listing must climb.
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