---
title: "Fish Oil 1200 Mg — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fish-oil-1200-mg"
last_updated: "2026-08-10T00:46:22.949Z"
locale: en
meta:
description: "Niche score 47/100 · $1.0M/yr market · 328K searches/yr · $16.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $1.0M/yr market · 328K searches/yr · $16.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fish Oil 1200 Mg — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **fish oil 1200 mg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 78Growth 21Conversion 100Competition 15Returns 100Price range 72Avg price 78Brand share 0Review moat 20Quality gap 17
**Conversion**
**Incredible****19.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.0M**
$1.0M/yr · 328K searches
**Avg price**
**Great****$16.20**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.94–$25.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****13,690.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fish oil 1200 mg is a $1.0M/yr Amazon United States market (328K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.
Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fish oil 1200 mg market data**
- **Units sold / yr**
- **60K–80K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **$972K–$1.3M**
- units × avg price
- **Conversion rate**
- **19.5%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **88 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Nature's Bounty55% - Nature Made45%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/fish-oil-1200-mg/trend)
## **Top fish oil 1200 mg search terms**
- **fish oil 1200 mg**138K/yr+10.1%17.8% conv. - **natures bounty fish oil**45K/yr-30.3%11.9% conv. - **nature made fish oil 1200 mg softgels**33K/yr-10.1%17.9% conv. - **nature made fish oil 1200 mg**16K/yr+42.6%17.8% conv. - **natures bounty fish oil 1200 mg**16K/yr-27.3%22.9% conv. - **fish oil natures bounty**15K/yr-33.6%9.3% conv. - **nature bounty fish oil**12K/yr-23.5%8.3% conv. - **natures bounty omega 3**10K/yr-19.9%8.8% conv. - **omega 3 natures bounty**10K/yr-26.2%5.8% conv. - **fish oil 1200**8K/yr-23.2%14.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/fish-oil-1200-mg/search-terms)
## **Top fish oil 1200 mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$104K20%$207K30%$311K40%$415K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Bounty Fish Oil Omega 3 Supplements - Supports Heart Health 1200 Mg Fish Oil Omega-3 200 Softgels (Pack of 1)**Nature's Bounty**$12.70**4.7★77,158 rev](https://www.amazon.com/dp/B000NPYY04) [2**Nature Made Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 230 Softgels 115 Day Supply**Nature Made**$17.16**4.8★11,190 rev](https://www.amazon.com/dp/B071VT9J98) [3**Natures Bounty Odorless Fish Oil 1200mg Omega-3 per Serving Including EPA & DHA Supports Heart Health Purified to Eliminate Mercury Coated Softgels Gluten Free No Shellfish 90 Ct**Nature's Bounty**$15.28**4.7★9,910 rev](https://www.amazon.com/dp/B002QMB55Y) [4**Nature Made Fish Oil Omega 3 Supplements 2000mg Per Serving Softgels Omega 3 Fish Oil for Heart Health Support 250 Softgels**Nature Made**$25.46**4.8★555 rev](https://www.amazon.com/dp/B0FS5MPD63) [5**Nature Made Fish Oil Omega 3 Supplements Omega 3 Fish Oil as Ethyl Esters 1200 mg Softgels EPA DHA Supplement for Healthy Heart Brain Eye Support One Per Day 100 Softgels**Nature Made**$14.06**4.8★2,155 rev](https://www.amazon.com/dp/B0714CYKXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Made Fish Oil Omega 3 Supplements 2000mg Per Serving Softgels Omega 3 Fish Oil for Heart Health Support 250 Softgels**Nature Made**$25.46**555 rev10mo ago](https://www.amazon.com/dp/B0FS5MPD63) [**Natures Bounty Omega 3 Plant-Based Omega 3 Fatty Acid Supplement 520mg Supports Whole Body Health Including Heart Skin Joint 30 Vegetarian Softgels Fish Oil Alternative**Nature's Bounty**$13.59**789 rev2y ago](https://www.amazon.com/dp/B0CXZHJXHV) [**Nature Made Burp Less Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 300 Softgels 150 Day Supply**Nature Made**$23.40**3,209 rev6y ago](https://www.amazon.com/dp/B0828K3XZJ) [**Nature Made Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 230 Softgels 115 Day Supply**Nature Made**$17.16**11,190 rev9y ago](https://www.amazon.com/dp/B071VT9J98) [**Nature Made Fish Oil Omega 3 Supplements Omega 3 Fish Oil as Ethyl Esters 1200 mg Softgels EPA DHA Supplement for Healthy Heart Brain Eye Support One Per Day 100 Softgels**Nature Made**$14.06**2,155 rev9y ago](https://www.amazon.com/dp/B0714CYKXR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Fish Oil Omega 3 Supplements 2000mg Per Serving Softgels Omega 3 Fish Oil for Heart Health Support 250 Softgels**Nature Made**$25.46**4.8★**▲ 86%**](https://www.amazon.com/dp/B0FS5MPD63) [**Natures Bounty Fish Oil Supports Heart Health 1000mg Rapid Release Softgels 145 Ct**Nature's Bounty**$12.57**4.8★**▲ 11%**](https://www.amazon.com/dp/B0013L5G9U) [**Nature Made Fish Oil Omega 3 Supplements 1200 mg Softgels Omega 3 Fish Oil for Healthy Heart Support 230 Softgels 115 Day Supply**Nature Made**$17.16**4.8★**▲ 10%**](https://www.amazon.com/dp/B071VT9J98) [**Natures Bounty Mini Fish Oil Softgels Burpless Fish Oil Omega 3 Supplements Supports Heart Health 90 Softgels (Pack of 1)**Nature's Bounty**$16.82**4.6★**— 4%**](https://www.amazon.com/dp/B005N0RGQI) [**Natures Bounty Fish Oil Omega 3 Supplements - Supports Heart Health 1200 Mg Fish Oil Omega-3 200 Softgels (Pack of 1)**Nature's Bounty**$12.70**4.7★**— 0%**](https://www.amazon.com/dp/B000NPYY04)
**~~View all trending →~~**
## **What buyers say about fish oil 1200 mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“These pills are very good quality”*
**Value For Money**14%
*“Fair price”*
**Vitamin**8%
*“Great vitamin for a number of reasons”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Heart Health**7%
*“Lowers your cholesterol level”*
**Ease Of Chewing/Swallowing**7%
*“Swallowable”*
**Nutritional Content**3%
*“Healthy supplement”*
**Taste-Overall**3%
*“Very happy no fishy after taste love it”*
**Dosage**3%
*“I like that its a once-daily supplement”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**21%
*“Very large pills”*
**Taste-Overall**11%
*“These capsules are tasteless”*
**Ease Of Chewing/Swallowing**9%
*“Can't swallow These”*
**Smell**7%
*“Yucky smell”*
**Dosage**4%
*“DO NOT GET -- this is a 3-pills-a-day formulation”*
**Oily/Greasy**3%
*“all of them are oily”*
**Stale/Rotten/Spoiled**2%
*“Arrived totally rancid”*
**Quality-Overall**2%
*“they not cheap”*
**Hard Feel**2%
*“The capsule is big and hard”*
**Side Effects**2%
*“had a horrible reaction to these”*
### **Top return reasons **
**Size-Overall**35%
**Value For Money**16%
**Functionality-Overall**10%
**Smell**10%
**Vitamin**4%
**Nutritional Content**4%
**Age Suitability**4%
**Oily/Greasy**4%
**Ingredients-Overall**4%
**Color**2%
## **Common questions**
- **Is fish oil 1200 mg profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the fish oil 1200 mg niche?**
- 2 brands and 109 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fish oil 1200 mg?**
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- **When does demand for fish oil 1200 mg peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fish oil 1200 mg niche?**
- Listings span $10.94–$25.46; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 13,691 reviews — the moat a new listing must climb.
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