---
title: "First Honey Manuka Honey Ointment — $91K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/first-honey-manuka-honey-ointment"
last_updated: "2026-08-09T08:09:58.985Z"
locale: en
meta:
description: "Niche score 42/100 · $91K/yr market · 55K searches/yr · $15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $91K/yr market · 55K searches/yr · $15.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "First Honey Manuka Honey Ointment — $91K/yr Amazon US Niche (2026) - Flapen"
---
# **first honey manuka honey ointment**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 31Conversion 90Competition 12Returns 99Price range 62Avg price 76Brand share 0Review moat 27Quality gap 47
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.52–$23.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,843.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$91K**
$91K/yr · 55K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, first honey manuka honey ointment is a $91K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 42/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first honey manuka honey ointment market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$93K–$124K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**553**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- FIRST HONEY89% - ActivOn4% - Silver Honey4% - Theriac3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +4.6% search growth over the last 90 days.
2K2KPrime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/first-honey-manuka-honey-ointment/trend)
## **Top first honey manuka honey ointment search terms**
- **first honey**21K/yr+10.4%9.4% conv. - **first honey manuka honey ointment**17K/yr-6.6%12.2% conv. - **silver honey for humans**4K/yr+88.3%2.6% conv. - **medical-grade manuka honey**4K/yr-19.9%3.4% conv. - **theriac**3K/yr+68.2%9.6% conv. - **honey salve**4K/yr-35.7%1.9% conv. - **first honey manuka**2K/yr-0.2%7.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/first-honey-manuka-honey-ointment/search-terms)
## **Top first honey manuka honey ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)**First Honey Wound Healing Ointment \[ 1oz - 28.4g \] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$15.60**4.5★10,532 rev](https://www.amazon.com/dp/B07FM7MR9J) [2**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.84**4.3★6,698 rev](https://www.amazon.com/dp/B0CMR2V983) [3![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.26**4.6★865 rev](https://www.amazon.com/dp/B0D98SBDHR) [4**First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations**FIRST HONEY**$9.53**4.3★3,037 rev](https://www.amazon.com/dp/B07G9R4KM7) [5**First Honey Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 1.75 oz**FIRST HONEY**$13.43**4.3★6,698 rev](https://www.amazon.com/dp/B07FM9HHYR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.26**865 rev2y ago](https://www.amazon.com/dp/B0D98SBDHR) [**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.84**6,698 rev2y ago](https://www.amazon.com/dp/B0CMR2V983) [**Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1**ActivOn**$13.41**1,697 rev3y ago](https://www.amazon.com/dp/B072276HMC) [**FIRST HONEY Burn Salve | Aloe Vera Burn Gel With Medical Grade Manuka Honey | Natural Remedy For Sunburn & Minor Burns | Fortified with Allantoin & Vitamin E | 3.3 fl oz (100mL)**FIRST HONEY**$21.56**90 rev4y ago](https://www.amazon.com/dp/B0B11LDZ2B) [**Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care**Silver Honey**$23.97**3,324 rev4y ago](https://www.amazon.com/dp/B09V3GHJYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**First Honey Manuka Honey Adhesive Bandages 12 Pack | Latex Free Antibiotic Free Wound Dressing | Medical Grade Honey Adhesive Pads | First Aid Care Burns Cuts Scrapes Wounds Lacerations**FIRST HONEY**$9.53**4.3★**▲ 109%**](https://www.amazon.com/dp/B07G9R4KM7) [**FIRST HONEY Manuka Honey Cream for Dry & Itchy Skin | Fast Relief for Eczema Rosacea Psoriasis & Dermatitis | Natural & No Fillers | Safe for Babies & Toddlers | 3.5 oz**FIRST HONEY**$18.84**4.3★**▲ 44%**](https://www.amazon.com/dp/B0CMR2V983) [![First Honey Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31B2mhLdk2L.jpg)**First Honey Wound Healing Ointment \[ 1oz - 28.4g \] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$15.60**4.5★**▲ 26%**](https://www.amazon.com/dp/B07FM7MR9J) [![FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid](https://m.media-amazon.com/images/I/31gp1JAAl4L.jpg)**FIRST HONEY Manuka Wound Ointment \[.75oz - 21g\] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid**FIRST HONEY**$13.26**4.6★**— 9%**](https://www.amazon.com/dp/B0D98SBDHR) [**Activon Medical Grade 100% Manuka Honey Gel Tube Natural Healing of Wounds 20g Pack of 1**ActivOn**$13.41**4.5★**— 3%**](https://www.amazon.com/dp/B072276HMC)
**~~View all trending →~~**
## **What buyers say about first honey manuka honey ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Reliable product”*
**Efficiency**8%
*“Very Effective”*
**Value For Money**7%
*“Good value for money”*
**Advertised Vs Actual Product**6%
*“Exactly what I needed”*
**Allergies**5%
*“no rash no itching”*
**Ease Of Use**4%
*“It's easy to use from the tube”*
**Natural Ingredients**4%
*“It is natural and effective”*
**Smell**4%
*“It smells of lavender, which I love and seems soothing”*
**Soft Feel**2%
*“It's gentle to use”*
**Moist/Dry**2%
*“Super moisturizing as well the skin looks so much healthier after and lasts forever”*
### **What buyers complain about **
**Adhesion/Stickiness**16%
*“it is very sticky”*
**Allergies**11%
*“red or itchy”*
**Value For Money**7%
*“it's expensive”*
**Thickness**5%
*“Thick”*
**Functionality-Overall**4%
*“Don't expect very quick results”*
**Smell**4%
*“has no scent to it”*
**Moist/Dry**4%
*“My skin on my face was so dry”*
**Size-Overall**4%
*“If the tube wasn't so small”*
**Ingredients-Overall**3%
*“Manuka honey not even the active ingredient”*
**Quality-Overall**3%
*“Beware and buy elsewhere with better manufacturing odds”*
### **Top return reasons **
**Advertised Vs Actual Product**31%
**Functionality-Overall**16%
**Adhesion/Stickiness**11%
**Leak-Proof**8%
**Defective Material/Parts**7%
**Size-Overall**5%
**Product Condition**4%
**Value For Money**4%
**Skin Health**3%
**Thickness**3%
## **Common questions**
- **Is first honey manuka honey ointment profitable to sell on Amazon United States?**
- The niche generates $91K/yr across 9 tracked products. 90-day search growth is +4.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the first honey manuka honey ointment niche?**
- 4 brands and 553 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in first honey manuka honey ointment?**
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Value For Money. The return rate is 0.2%.
- **When does demand for first honey manuka honey ointment peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the first honey manuka honey ointment niche?**
- Listings span $9.52–$23.97; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,843 reviews — the moat a new listing must climb.
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