---
title: "First Aid Kit Supplies — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/first-aid-kit-supplies"
last_updated: "2026-08-11T15:51:48.058Z"
locale: en
meta:
description: "Niche score 62/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $121K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "First Aid Kit Supplies — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **first aid kit supplies**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 74Conversion 39Competition 90Returns 98Price range 51Avg price 81Brand share 96Review moat 20Quality gap 23
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$17.36**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+58.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$3.02–$169.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$121K**
$121K/yr · 225K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,489.94**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, first aid kit supplies is a $121K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr. Verdict: Worth a look — 62/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **first aid kit supplies market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**67 **▼falling
**Sellers**
**258**
**Top-5 brand share**
**34%**
Top 20: 73%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**62%**
- Band-Aid12% - Bactine MAX7% - MedSoft6% - General Medi5% - First Aid Only5% - Johnson & Johnson5%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +58.8% search growth over the last 90 days.
25K15KSpike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/first-aid-kit-supplies/trend)
## **Top first aid kit supplies search terms**
- **medical stuff**40K/yr+902.7%0.0% conv. - **first aid kit supplies**43K/yr+10.2%4.1% conv. - **first aid essentials**22K/yr+13.9%3.1% conv. - **medico**16K/yr+39.5%0.0% conv. - **first aid items**14K/yr+37.2%5.6% conv. - **medical care**14K/yr-25.0%0.1% conv. - **first aid kit essentials**9K/yr+5.8%3.4% conv. - **bulk first aid supplies**10K/yr-1.4%3.3% conv. - **medical gear**9K/yr-11.5%0.5% conv. - **first aid supplies bulk**5K/yr+13.9%4.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/first-aid-kit-supplies/search-terms)
## **Top first aid kit supplies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz**Bactine MAX**$5.72**4.7★14,191 rev](https://www.amazon.com/dp/B07KRMQ8W6) [2**First Aid Kit Refill - 200 Piece - Extra Replacement Supplies for First Aid Kits Loose Packed Restock Supply Pack**MedSoft**$27.93**4.7★946 rev](https://www.amazon.com/dp/B01M1ROALN) [3**Neosporin Original First Aid Triple Antibiotic Ointment with Bacitracin Zinc for Infection Protection Wound Care Treatment & Helps Minimize the Appearance of Scars for Minor Wounds .5 oz**Johnson & Johnson**$4.84**4.8★44,498 rev](https://www.amazon.com/dp/B00164IIUI) [4**BleedStop First Aid Powder for Blood Clotting Trauma Kit Blood Thinner Patients Camping Safety and Survival Equipment for Moderate to Severe Bleeding Wounds or Nosebleeds - 4 (15g) Pouches**BleedStop**$14.75**4.8★12,379 rev](https://www.amazon.com/dp/B0979BZ543) [5**General Medi 160 Piece First Aid Kit Bag Refill Kit - Includes Instant Cold Pack Bandages Emergency Blanket Moleskin Pad Gauze - Extra Replacement Medical Supplies for First Aid**General Medi**$14.86**4.7★2,002 rev](https://www.amazon.com/dp/B076FS9RYL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SuccorWare 90 Pieces First Aid Refill Kit - Wound Care Kit Includes Bandages for Home Travel Hiking - Portable Replacement Kit for First Aid Medical Supplies1 Set**SuccorWare**$13.23**203 rev1y ago](https://www.amazon.com/dp/B0DS59S1T7) [**AZEN 25 Pack Gauze Rolls Bandages 3 in x 4.1 Yards Premium Medical Supplies & First Aid Supplies Bandage Wrap Vet Wrap Mummy Wraps**AZEN**$8.08**3,025 rev2y ago](https://www.amazon.com/dp/B0CMSVYQW5) [**Sting-kill First Aid Anesthetic Swabs Instant Pain + Itch Relief from Bee Stings and Bug Bites First Aid Kit Refill Supplies 10-Count**Sting-kill**$10.02**1,823 rev3y ago](https://www.amazon.com/dp/B0BG936XZR) [**BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece**Band-Aid**$10.58**13,862 rev3y ago](https://www.amazon.com/dp/B0B41MYSGP) [**RHINO RESCUE First Aid Splint 36 X 4.3 Orange-Gray Keep Bones in Position (1 Folded)**RHINO RESCUE**$8.62**1,865 rev4y ago](https://www.amazon.com/dp/B0B74HBL4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MFASCO First Aid Kit Refill Pack - Complete 200+ Items for Small to Medium Boxes - Bandages Gauze Antiseptics - Quality Supplies - Assembled in USA - Compact 2 Pounds - 10 x 7 x 3 inches**MFASCO**$37.53**4.6★**▲ 204%**](https://www.amazon.com/dp/B005CQ85OA) [**Haafoo Medical Molle Tactical Pouch - 1000D Nylon First Aid EMT Utility Big Capacity Heavy Duty Military Grade Rip-Away Ifak for Home and Outdoor Activities (Bag Only)**Haafoo**$9.66**4.6★**▲ 188%**](https://www.amazon.com/dp/B08CN3FNNL) [**SuccorWare 90 Pieces First Aid Refill Kit - Wound Care Kit Includes Bandages for Home Travel Hiking - Portable Replacement Kit for First Aid Medical Supplies1 Set**SuccorWare**$13.23**4.8★**▲ 84%**](https://www.amazon.com/dp/B0DS59S1T7) [**Painless Splinter Removal Kit (30-Pack) | Pull Out Splinters Fast & Easy | Compact First Aid for Home Travel & Camping | Great for Hiking Woodworking & Outdoors | No Tweezers Needed**SplinterAid**$9.95**4.6★**▲ 65%**](https://www.amazon.com/dp/B09MPTGZ3T) [**Band-Aid Brand Antiseptic Cleansing Foam for Kids First Aid Antiseptic Foam Kills Germs to Prevent Infection with Benzalkonium Cl No Sting 2.3 fl. oz**Band-Aid**$4.99**4.8★**▲ 56%**](https://www.amazon.com/dp/B09N1QYHJD)
**~~View all trending →~~**
## **What buyers say about first aid kit supplies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Good quality tools”*
**Value For Money**14%
*“Price is affordable”*
**Ease Of Use**10%
*“Easy to operate”*
**Advertised Vs Actual Product**10%
*“AS ADVERTISED”*
**Efficiency**6%
*“It works quickly”*
**Size-Overall**5%
*“the fit is accurate”*
**Accuracy-Overall**2%
*“Accurate and easy to use”*
**Adhesion/Stickiness**2%
*“SUPER sticky”*
**Portability**2%
*“Portable and affordable”*
**Compactness**2%
*“Compact kit”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“Adhesive is terrible”*
**Measurement/Reading Accuracy**9%
*“Bad readings”*
**Size-Overall**8%
*“Awkward fit”*
**Functionality-Overall**7%
*“stopped working”*
**Quality-Overall**7%
*“Awful quality control”*
**Durability**4%
*“Doesn't last”*
**Thickness**4%
*“Its a little thicker than expected”*
**Accuracy-Overall**4%
*“NOT ACCURATE”*
**Value For Money**4%
*“Way overpriced”*
**Moist/Dry**3%
*“Dried out”*
### **Top return reasons **
**Size-Overall**32%
**Measurement/Reading Accuracy**14%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Adhesion/Stickiness**5%
**Accuracy-Overall**3%
**Quality-Overall**3%
**Material Quality**2%
**Display-Overall**1%
## **Common questions**
- **Is first aid kit supplies profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 88 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +58.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the first aid kit supplies niche?**
- 67 brands and 258 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in first aid kit supplies?**
- Top complaints mined from reviews: Adhesion/Stickiness, Measurement/Reading Accuracy, Size-Overall. The return rate is 0.4%.
- **When does demand for first aid kit supplies peak?**
- Demand peaks in Apr; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the first aid kit supplies niche?**
- Listings span $3.02–$169.83; the average listing price is $17.36 (sweet spot $15–$100). The average incumbent carries 12,490 reviews — the moat a new listing must climb.
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