---
title: "Search terms — firm toothbrushes for adults - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/firm-toothbrushes-for-adults/search-terms"
last_updated: "2026-08-10T11:35:30.509Z"
locale: en
meta:
  description: "Niche score 53/100 · $974K/yr market · 859K searches/yr. Prices mostly outside the sweet spot ($4.00–$16.55) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $974K/yr market · 859K searches/yr. Prices mostly outside the sweet spot ($4.00–$16.55) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — firm toothbrushes for adults - Flapen"
---

# **firm toothbrushes for adults**

**Worth a look**

Shows low returns (0.2%), but prices mostly outside the sweet spot ($4.00–$16.55) keeps it on the watch list.

Market size 77Growth 32Conversion 95Competition 50Returns 99Price range 12Avg price 25Brand share 34Review moat 23Quality gap 38

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$974K**

$974K/yr · 859K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$8.96**

avg listing price — sweet spot $15–$100

**Review moat**

**Bad****7,354.36**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$4.00–$16.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Search terms