---
title: "Fireplace Deodorizer — $246K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fireplace-deodorizer"
last_updated: "2026-08-09T10:09:54.997Z"
locale: en
meta:
description: "Niche score 53/100 · $246K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $246K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fireplace Deodorizer — $246K/yr Amazon US Niche (2026) - Flapen"
---
# **fireplace deodorizer**
**Worth a look**
Shows searches that convert (14.0% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 46Growth 59Conversion 96Competition 7Returns 92Price range 81Avg price 87Brand share 0Review moat 25Quality gap 73
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.66**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.04–$38.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$246K**
$246K/yr · 90K searches
**Review moat**
**Bad****4,397.75**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fireplace deodorizer is a $246K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fireplace deodorizer market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$197K–$246K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- MOSO NATURAL82% - Vergali13% - CLEVAST3% - Mayunuo2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/fireplace-deodorizer/trend)
## **Top fireplace deodorizer search terms**
- **moso natural air purifying bag**44K/yr+34.0%13.2% conv. - **charcoal odor absorber for car**11K/yr+0.9%7.1% conv. - **moso natural charcoal bags**5K/yr+160.1%11.0% conv. - **moso natural**6K/yr+19.6%8.6% conv. - **moso**4K/yr+38.4%6.4% conv. - **car charcoal odor absorber**4K/yr+33.9%6.8% conv. - **moso natural air purifying bags**4K/yr+48.8%11.0% conv. - **activated charcoal for car**3K/yr+60.3%6.6% conv. - **charcoal car odor absorber**4K/yr-10.3%8.4% conv. - **moso charcoal bags odor absorber**4K/yr+53.4%15.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/fireplace-deodorizer/search-terms)
## **Top fireplace deodorizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$99K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$38.40**4.4★2,626 rev](https://www.amazon.com/dp/B00FVXL7EO) [2**Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag**MOSO NATURAL**$24.58**4.4★2,281 rev](https://www.amazon.com/dp/B0821SWJ5S) [3**Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$12.14**4.3★1,188 rev](https://www.amazon.com/dp/B086FMGJ8S) [4**Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator**Vergali**$20.88**4.2★17,577 rev](https://www.amazon.com/dp/B08DSYZGVB) [5**Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$22.77**4.4★423 rev](https://www.amazon.com/dp/B08PDVPL7G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mayunuo Activated Charcoal Odor Absorber for Strong Odor Basement Cars Closets Shoes Smoke. 3 Pack Bamboo Charcoal Air Purifying Bags Deodorizer Odor Eliminator for Home**Mayunuo**$10.04**4,853 rev1y ago](https://www.amazon.com/dp/B0F1R714Y2) [**Moso Natural Air Purifying Bag 200g (2 Pack) Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$22.77**423 rev5y ago](https://www.amazon.com/dp/B08PDVPL7G) [**Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator**Vergali**$20.88**17,577 rev5y ago](https://www.amazon.com/dp/B08DSYZGVB) [**CLEVAST Bamboo Charcoal Air Purifying Bags - (Large 4200g) Removes Odors and Moisture Nature Fresh Air Purifier Bags Odor Eliminator for Home Car Pets Bathroom Basement**CLEVAST**$13.69**4,807 rev5y ago](https://www.amazon.com/dp/B08D353QVL) [**Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$12.14**1,188 rev6y ago](https://www.amazon.com/dp/B086FMGJ8S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moso Natural Air Purifying Bag 200g (4 Pack) Premium Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$38.40**4.4★**▲ 13%**](https://www.amazon.com/dp/B00FVXL7EO) [**Moso Natural Air Purifying Bag 600g Premium Charcoal Odor Absorber & Room Deodorizer for Large Spaces Lasts 2 Years Bedroom Basement Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag**MOSO NATURAL**$24.58**4.4★**▲ 12%**](https://www.amazon.com/dp/B0821SWJ5S) [**Moso Natural Air Purifying Bag 200g Charcoal Odor Absorber Car Odor Eliminator & Closet Deodorizer for Home & Pet Lasts 2 Years Unscented Bamboo Charcoal Bags HGTV Editors Pick**MOSO NATURAL**$12.14**4.3★**— 5%**](https://www.amazon.com/dp/B086FMGJ8S) [**Moso Natural Air Purifying Bag 300g Premium Charcoal Odor Absorber & Deodorizer for Closets Bathrooms & Small Spaces Lasts 2 Years Pet Odor Eliminator for Home Unscented Bamboo Charcoal Bag**MOSO NATURAL**$14.80**4.3★**— 2%**](https://www.amazon.com/dp/B08492QD9G) [**Activated Charcoal Odor Absorber for Strong Odors in Car Closet Shoe Basement. 10 Activated Charcoal Bags Odor Absorbers for Home. Bamboo Charcoals Air Purifying Bag Charcoals Deodorizer Eliminator**Vergali**$20.88**4.2★**— 3%**](https://www.amazon.com/dp/B08DSYZGVB)
**~~View all trending →~~**
## **What buyers say about fireplace deodorizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“smells nice”*
**Quality-Overall**15%
*“Overall, its a decent product and does have some effect,”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**6%
*“Works well”*
**Value For Money**6%
*“Great value”*
**Ease Of Use**6%
*“Easy to Use”*
**Size-Overall**3%
*“it fits perfectly”*
**Absorbency**1%
*“They worked really well in absorbing odors”*
**Ease Of Cleaning**1%
*“while its nice it auto cleans”*
**Durability**1%
*“durable”*
### **What buyers complain about **
**Smell**46%
*“Odor”*
**Functionality-Overall**23%
*“Doesn't work well at all”*
**Value For Money**6%
*“Waste of money”*
**Size-Overall**3%
*“Very Small Bags”*
**Absorbency**2%
*“They dont absorb anything”*
**Advertised Vs Actual Product**1%
*“Dont work as described”*
**Durability**1%
*“it set for 2 months with no power”*
**Natural Resource Wastage**1%
*“Complete waste of money”*
**Leak-Proof**1%
*“It seems these charcoal bags leak fine charcoal dust”*
**Color**1%
*“Color is not as advertised”*
### **Top return reasons **
**Smell**48%
**Functionality-Overall**20%
**Size-Overall**11%
**Advertised Vs Actual Product**6%
**Absorbency**4%
**Value For Money**3%
**Air Purification**2%
**Defective Material/Parts**1%
**Leak-Proof**1%
**Product Condition**1%
## **Common questions**
- **Is fireplace deodorizer profitable to sell on Amazon United States?**
- The niche generates $246K/yr across 8 tracked products. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the fireplace deodorizer niche?**
- 4 brands and 14 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fireplace deodorizer?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for fireplace deodorizer peak?**
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the fireplace deodorizer niche?**
- Listings span $10.04–$38.40; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 4,398 reviews — the moat a new listing must climb.
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