---
title: "Search terms — fire bullets - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fire-bullets/search-terms"
last_updated: "2026-08-06T14:42:34.924Z"
locale: en
meta:
  description: "Niche score 52/100 · $182K/yr market · 321K searches/yr · $27.95 avg price. Soft demand (-22.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $182K/yr market · 321K searches/yr · $27.95 avg price. Soft demand (-22.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fire bullets - Flapen"
---

# **fire bullets**

**Worth a look**

Shows low returns (0.0%), but soft demand (-22.0% this quarter) keeps it on the watch list.

Market size 37Growth 14Conversion 25Competition 43Returns 100Price range 84Avg price 95Brand share 68Review moat 22Quality gap 88

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$27.95**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$10.43–$43.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$182K**

$182K/yr · 321K searches

**Conversion**

**Okay****2.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,617.89**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.0%**

90-day search growth — must beat 0% to launch

## Search terms