---
title: "Filson Wax — $465K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/filson-wax"
last_updated: "2026-08-09T10:39:46.893Z"
locale: en
meta:
description: "Niche score 39/100 · $465K/yr market · 54K searches/yr · $70.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $465K/yr market · 54K searches/yr · $70.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Filson Wax — $465K/yr Amazon US Niche (2026) - Flapen"
---
# **filson wax**
**Skip it**
Soft demand (-53.7% this quarter) — this niche doesn't clear our bar today.
Market size 58Growth 0Conversion 95Competition 3Returns 97Price range 30Avg price 86Brand share 0Review moat 45Quality gap 24
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$70.95**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$465K**
$465K/yr · 54K searches
**Review moat**
**Okay****2,013.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$13.10–$295.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-53.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, filson wax is a $465K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **filson wax market data**
- **Units sold / yr**
- **6K–8K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$426K–$568K**
- units × avg price
- **Conversion rate**
- **12.2%**
- **Avg BSR**
- **#224**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Barbour66% - Filson23% - Otter Wax12%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -53.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×
[**Open Trend **](https://flapen.com/research/us/health-household/filson-wax/trend)
## **Top filson wax search terms**
- **barbour wax**32K/yr-52.1%14.2% conv. - **filson wax**10K/yr-34.6%5.6% conv. - **filson oil finish wax**8K/yr-72.3%6.9% conv. - **barbour wax thornproof dressing**2K/yr-59.7%17.4% conv. - **barbour wax kit**2K/yr-77.5%16.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/filson-wax/search-terms)
## **Top filson wax products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$93K40%$186K60%$279K80%$372K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbour Thornproof Dressing No Color One Size**Barbour**$28.74**4.8★5,334 rev](https://www.amazon.com/dp/B00GGLG1IM) [2**Filson Oil Finish Wax - 1 fl oz**Filson**$13.23**4.6★118 rev](https://www.amazon.com/dp/B0CMVL597V) [3**Filson Oil Finish Wax 11069033**Filson**$45.39**4.6★378 rev](https://www.amazon.com/dp/B00DOWXE2M) [4**Otter Wax Heavy-Duty Fabric Wax Bar | 2.25 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA**Otter Wax**$13.10**4.6★4,313 rev](https://www.amazon.com/dp/B005MV99L8) [5**Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA**Otter Wax**$30.08**4.5★1,895 rev](https://www.amazon.com/dp/B0DJCHJJN9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA**Otter Wax**$30.08**1,895 rev1y ago](https://www.amazon.com/dp/B0DJCHJJN9) [**Filson Oil Finish Wax - 1 fl oz**Filson**$13.23**118 rev2y ago](https://www.amazon.com/dp/B0CMVL597V) [**Barbour Thornproof Dressing No Color One Size**Barbour**$28.74**5,334 rev11y ago](https://www.amazon.com/dp/B00GGLG1IM) [**Barbour Mens Beaufort Wax Jacket Sage SM (36)**Barbour**$295.15**41 rev12y ago](https://www.amazon.com/dp/B009ZJO3U0) [**Filson Oil Finish Wax 11069033**Filson**$45.39**378 rev13y ago](https://www.amazon.com/dp/B00DOWXE2M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Barbour Mens Beaufort Wax Jacket Sage SM (36)**Barbour**$295.15**4.6★**▲ 774%**](https://www.amazon.com/dp/B009ZJO3U0) [**Filson Oil Finish Wax 11069033**Filson**$45.39**4.6★**▲ 31%**](https://www.amazon.com/dp/B00DOWXE2M) [**Otter Wax Heavy-Duty Fabric Wax Bar | 2.25 oz | Surface Sealing Waterproofing Wax for Waxed Canvas Jackets Bags Shoes & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA**Otter Wax**$13.10**4.6★**— 2%**](https://www.amazon.com/dp/B005MV99L8) [**Barbour Thornproof Dressing No Color One Size**Barbour**$28.74**4.8★**— 1%**](https://www.amazon.com/dp/B00GGLG1IM) [**Otter Wax Heat-Activated Fabric Dressing | 1 Pint | Meltable Waterproofing Treatment for Waxed Canvas Jackets & Rain Gear | All-Natural & PFAS-Free Beeswax Protectant | Made in Portland USA**Otter Wax**$30.08**4.5★**— 1%**](https://www.amazon.com/dp/B0DJCHJJN9)
**~~View all trending →~~**
## **What buyers say about filson wax**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Excellent Product”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Water Resistance**12%
*“keeping my stuff water resistant”*
**Efficiency**7%
*“The hair dryer also works well”*
**Ease Of Use**6%
*“Easy to use”*
**Scratch Resistance**5%
*“Most scratches gone and much softer”*
**Value For Money**4%
*“Barbour stores used to do these relatively cheap”*
**Leather Quality**3%
*“Great for waxing roughout leather boots”*
**Heating**3%
*“Best when you have a nice hot sunny day and microfiber pads”*
**Instructions/User Manual/Troubleshooting**3%
*“Seems to work well if instructions are followed”*
### **What buyers complain about **
**Smell**28%
*“After a few weeks it gives off a fume-smell”*
**Size-Overall**18%
*“Small”*
**Color**10%
*“First picture the pack is very light colored”*
**Quality-Overall**10%
*“Look elsewhere this is no where near as good as the traditional stuff”*
**Water Resistance**5%
*“it did not make my Carhartt jacket water resistant at all”*
**Value For Money**3%
*“Overpriced”*
**Stiffness**3%
*“Little stiff”*
**Instructions/User Manual/Troubleshooting**3%
*“There is a learning curve to get used to how to apply”*
### **Top return reasons **
**Advertised Vs Actual Product**19%
**Value For Money**15%
**Size-Overall**13%
**Functionality-Overall**10%
**Defective Material/Parts**6%
**Leak-Proof**5%
**Smell**4%
**Adhesion/Stickiness**4%
**Material Quality**3%
**Product Condition**3%
## **Common questions**
- **Is filson wax profitable to sell on Amazon United States?**
- The niche generates $465K/yr across 6 tracked products. 90-day search growth is -53.7%. Flapen's verdict: Skip it (39/100).
- **How competitive is the filson wax niche?**
- 3 brands and 38 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in filson wax?**
- Top complaints mined from reviews: Smell, Size-Overall, Color. The return rate is 0.6%.
- **When does demand for filson wax peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.0× the quietest.
- **What does it cost to enter the filson wax niche?**
- Listings span $13.10–$295.15; the average listing price is $70.95 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.
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