---
title: "Fiesta Napkins — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fiesta-napkins"
last_updated: "2026-08-09T14:16:39.385Z"
locale: en
meta:
description: "Niche score 65/100 · $66K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $66K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fiesta Napkins — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **fiesta napkins**
**Worth a look**
Shows demand growing +117.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 16Growth 95Conversion 76Competition 89Returns 82Price range 29Avg price 35Brand share 95Review moat 92Quality gap 21
**Growth**
**Incredible****+117.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****155.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.23**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$4.98–$19.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$66K**
$66K/yr · 88K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, fiesta napkins is a $66K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 65/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiesta napkins market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$61K–$82K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#801**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **9.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**38%**
Top 20: 74%
**Top-5 click share**
**26%**
Top 20: 63%
**Open market**
**57%**
- peony man12% - Jremreo11% - Gatherfun6% - BLUE PANDA5% - Merriva5% - KFJBPB5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +117.1% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/health-household/fiesta-napkins/trend)
## **Top fiesta napkins search terms**
- **cinco de mayo napkins**19K/yr+383.2%12.6% conv. - **fiesta napkins**26K/yr+92.1%7.7% conv. - **mexican napkins**22K/yr+61.6%5.3% conv. - **taco napkins**8K/yr+39.2%5.9% conv. - **mexican paper napkins**5K/yr+11.9%4.7% conv. - **mexican fiesta napkins**4K/yr+67.0%8.1% conv. - **servilletas mexicanas**4K/yr-2.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/fiesta-napkins/search-terms)
## **Top fiesta napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pack of 50 Mexican Fiesta Napkins Colorful Floral and Serape Stripe Design Disposable Paper Napkins for Cinco de Mayo Taco Night Birthdays Mexican-Themed Party Supplies 13x13 Inches Unfolded**Jremreo**$9.15**4.4★76 rev](https://www.amazon.com/dp/B0DR62FQC5) [2**Fiesta Mexican Party Supplies - 48-Pack 3-Ply Disposable Paper Napkins Cinco de Mayo Decorations Taco Parties & Beverage Use Vibrant Colors 6.5x6.5 in**Gatherfun**$10.02**4.7★139 rev](https://www.amazon.com/dp/B0CWTLM3C7) [3**100 Pack Mexican Fiesta Napkins for Cinco de Mayo Party Supplies Taco Fiesta Decorations in 4 Designs (5x5 In)**BLUE PANDA**$13.90**4.8★519 rev](https://www.amazon.com/dp/B07YW4L7WV) [4**80 Count Mexican Fiesta Paper Napkins 4 Bright Floral Designs Disposable Cocktail Napkins for Cinco de Mayo Day of the Dead Fiesta Wedding Birthday Party Taco Night Summer BBQ Table Decorations**Merriva**$9.30**4.9★15 rev](https://www.amazon.com/dp/B0FSF66NY2) [5**50 Pack Mexican Fiesta Guest Napkins Mexican Themed Colorful Disposable Dinner Napkins Mexico Fiesta Paper Hand Towel for Cinco De Mayo Tableware Baby Shower Birthday Party Decorations**peony man**$10.21**4.6★231 rev](https://www.amazon.com/dp/B0CJXNBNT8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Fiesta)**HFBOBP**$6.55**154 rev4mo ago](https://www.amazon.com/dp/B0GRFWF5FS) [**Papiailove 50Pcs Cinco De Mayo Paper Napkins Disposable Mexican Fiesta Guest Napkins Decorative Dinner Napkins for Wedding Birthday Mexico Taco Party Supplies**Papiailove**$5.74**6 rev5mo ago](https://www.amazon.com/dp/B0GMFD4D34) [**Mexican Fiesta Paper Napkins - 50PCS 2Ply**CoquetteBow012**$8.81**9 rev5mo ago](https://www.amazon.com/dp/B0GKXN3S2Y) [**Cinco de Mayo Napkins 40 Pack Fiesta Party Decorations Colorful Paper Napkins Disposable Mexican Theme Party Supplies for Taco Birthday Fiesta Decorations Mexican Theme Cocktail Napkins**LDFDRT**$6.88**8 rev5mo ago](https://www.amazon.com/dp/B0GJZZ623C) [**50 Pcs Fiesta Mexican Napkins 13 x 13 Inches Mexico Papel Picado Paper Napkins Disposable Luncheon Napkin Cocktail Napkins for Cinco de Mayo Carnival Pinata Taco Party Decorations (Fiesta)**KFJBPB**$6.71**96 rev5mo ago](https://www.amazon.com/dp/B0GJSLFVNZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**50 Pack Cinco De Mayo Napkins Disposable Cocktail Napkins Papel Picado Mexican Themed Colorful 4-Ply Fiesta Paper Hand Towel Decorations Dinner Tableware for Mexican Party Dinner Supplies 6.5 Inch**QZYL**$8.75**4.6★**▲ 105%**](https://www.amazon.com/dp/B0GJDPCLLF) [**50PCS Party Napkins Decorations Disposable Paper Luncheons Cocktail Dinners Napkins Celebrations Tableware Party Supplies (Fiesta)**HFBOBP**$6.55**4.5★**▲ 105%**](https://www.amazon.com/dp/B0GRFWF5FS) [**Papiailove 50Pcs Cinco De Mayo Paper Napkins Disposable Mexican Fiesta Guest Napkins Decorative Dinner Napkins for Wedding Birthday Mexico Taco Party Supplies**Papiailove**$5.74**4.6★**▲ 104%**](https://www.amazon.com/dp/B0GMFD4D34) [**50 Pcs Fiesta Mexican Napkins 13 x 13 Inches Mexico Papel Picado Paper Napkins Disposable Luncheon Napkin Cocktail Napkins for Cinco de Mayo Carnival Pinata Taco Party Decorations (Fiesta)**KFJBPB**$6.71**4.6★**▲ 96%**](https://www.amazon.com/dp/B0GJSLFVNZ) [**Cinco de Mayo Napkins 40 Pack Fiesta Party Decorations Colorful Paper Napkins Disposable Mexican Theme Party Supplies for Taco Birthday Fiesta Decorations Mexican Theme Cocktail Napkins**LDFDRT**$6.88**4.6★**▲ 95%**](https://www.amazon.com/dp/B0GJZZ623C)
**~~View all trending →~~**
## **What buyers say about fiesta napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“very colorful”*
**Quality-Overall**24%
*“Festive and good quality”*
**Advertised Vs Actual Product**10%
*“As described”*
**Design-Overall**6%
*“The design is really cute”*
**Value For Money**4%
*“Decent value”*
**Brightness/Shine/Glow**4%
*“Festive and bright”*
**Size-Overall**4%
*“Nice size”*
**Durability**2%
*“with the messy food we had they were durable”*
**Thickness**2%
*“As napkins they are thick”*
**Fun/Entertainment Experience**1%
*“How fun”*
### **What buyers complain about **
**Color**26%
*“colors were pale”*
**Size-Overall**20%
*“Smaller than what I expected”*
**Advertised Vs Actual Product**6%
*“Not as pictured”*
**Value For Money**6%
*“Way overpriced for number of napkins, size, and quality”*
**Hard Feel**6%
*“they were a little stiff”*
**Thickness**5%
*“barely thicker than tissue paper”*
**Quality-Overall**3%
*“not the best quality”*
**Comfort-Overall**1%
*“so theyre not the most comfortable to actually use”*
**Ease Of Cleaning**1%
*“Theyre still not going to clean up a huge mess”*
### **Top return reasons **
**Size-Overall**52%
**Color**19%
**Value For Money**6%
**Advertised Vs Actual Product**6%
**Thin**3%
**Material Quality**2%
**Quality-Overall**2%
**Color Fading/Discoloration**2%
**Functionality-Overall**2%
**Ease Of Use**1%
## **Common questions**
- **Is fiesta napkins profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 65 tracked products. 0 of 25 products launched in the last 360 days are still selling. 90-day search growth is +117.1%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the fiesta napkins niche?**
- 49 brands and 55 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in fiesta napkins?**
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 1.7%.
- **When does demand for fiesta napkins peak?**
- Demand peaks in Apr–May; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the fiesta napkins niche?**
- Listings span $4.98–$19.18; the average listing price is $10.23 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.
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