---
title: "Fiber Cookies — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/fiber-cookies"
last_updated: "2026-08-09T20:53:31.369Z"
locale: en
meta:
description: "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.2M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fiber Cookies — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **fiber cookies**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 81Growth 32Conversion 85Competition 16Returns 100Price range 86Avg price 95Brand share 0Review moat 32Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.69–$85.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.2M**
$1.2M/yr · 365K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,344.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fiber cookies is a $1.2M/yr Amazon United States market (365K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fiber cookies market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.4M–$1.8M**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#198**
- **Page quality**
- **0%**
- **Prime**
- **38%**
- **Sponsored**
- **38%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Metamucil89% - 99 Cell LLC7% - Med-Choice2% - Fiber One2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +5.3% search growth over the last 90 days.
9K7KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/health-household/fiber-cookies/trend)
## **Top fiber cookies search terms**
- **metamucil fiber thins**170K/yr+5.0%11.9% conv. - **fiber cookies**38K/yr-1.2%2.2% conv. - **fiber thins**20K/yr+3.8%7.7% conv. - **metamucil wafers**20K/yr+4.9%8.7% conv. - **metamucil cookies**18K/yr+8.8%8.9% conv. - **metamucil fiber thins cinnamon spice**8K/yr+173.6%7.0% conv. - **metamucil crackers**15K/yr+12.1%9.2% conv. - **meta mucil fiber thins**8K/yr+3.1%11.2% conv. - **metamucil fiber wafers**8K/yr-10.0%8.6% conv. - **fiber wafers**7K/yr+16.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/fiber-cookies/search-terms)
## **Top fiber cookies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$122K20%$245K30%$367K40%$489K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metamucil Fiber Thins Daily Psyllium Husk Fiber Supplement Supports Digestive Health and Satisfies Hunger Apple Crisp Flavor 48 Total Servings (4 Packs of 12)**Metamucil**$43.16**4.6★5,126 rev](https://www.amazon.com/dp/B01BS52GXE) [2**Metamucil Fiber Thins Daily Psyllium Husk Fiber Supplement Supports Digestive Health and Satisfies Hunger Chocolate Flavor 48 Total Servings (4 Packs of 12)**Metamucil**$41.88**4.6★5,543 rev](https://www.amazon.com/dp/B07GBSZL4B) [3**Metamucil MultiGrain Fiber Wafers Apple Crisp - 12 ct Pack of 2**Metamucil**$24.87**4.6★1,281 rev](https://www.amazon.com/dp/B07H16BSN4) [4**99 Cell LLC Fiber Thins Digestive Health Support Psyllium Fiber Bars Variety with Bleam Digestive Health Tip Card - Apple Crisp - Cinnamon Spice - Chocolate - Variety Pack of 3**99 Cell LLC**$41.46**4.6★267 rev](https://www.amazon.com/dp/B0BYM33W4N) [5**Metamucil Meta Multi-grain Fiber Wafers by Meta Apple Crisp 24 count (Pack of 3) (OLD)**Metamucil**$32.87**4.6★1,281 rev](https://www.amazon.com/dp/B001GCTTK8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fiber One 70 Calorie Brownies Chocolate Chip Cookie Snack Bars 2g Sugar Value Pack 12 Ct 10.6 oz**Fiber One**$5.69**4,283 rev2y ago](https://www.amazon.com/dp/B0D2M2YL58) [**99 Cell LLC Fiber Thins Digestive Health Support Psyllium Fiber Bars Variety with Bleam Digestive Health Tip Card - Apple Crisp - Cinnamon Spice - Chocolate - Variety Pack of 3**99 Cell LLC**$41.46**267 rev3y ago](https://www.amazon.com/dp/B0BYM33W4N) [**Metamucil Fiber Gummies for Adults No Sugar Added Orange Flavor 5g Prebiotic Plant Based Fiber Supplement Blend 120 Count**Metamucil**$23.70**17,254 rev3y ago](https://www.amazon.com/dp/B0BDP24LP4) [**Special Pack of 2 METAMUCIL WAFERS CINNAMON.77oz 12 per pack**Med-Choice**$35.56**17 rev7y ago](https://www.amazon.com/dp/B0773RPWFV) [**Metamucil MultiGrain Fiber Wafers Apple Crisp - 12 ct Pack of 2**Metamucil**$24.87**1,281 rev7y ago](https://www.amazon.com/dp/B07H16BSN4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Metamucil Fiber Thins Chocolate Flavor Psyllium Fiber Supplement for Digestive Health 5g Fiber Per Serving 12 Packets (Pack of 6)**Metamucil**$64.08**4.6★**▲ 147%**](https://www.amazon.com/dp/B07LCWLCTV) [**Metamucil Fiber Thins Daily Psyllium Husk Fiber Supplement Supports Digestive Health and Satisfies Hunger Apple Crisp Flavor 48 Total Servings (4 Packs of 12)**Metamucil**$43.16**4.6★**▲ 84%**](https://www.amazon.com/dp/B01BS52GXE) [**Special Pack of 2 METAMUCIL WAFERS CINNAMON.77oz 12 per pack**Med-Choice**$35.56**4.5★**▲ 74%**](https://www.amazon.com/dp/B0773RPWFV) [**Metamucil Fiber Wafers Apple Crisp 24 Each (Pack of 9)**Metamucil**$85.89**3.9★**▲ 52%**](https://www.amazon.com/dp/B01BS52L7A) [**Metamucil MultiGrain Fiber Wafers Apple Crisp - 12 ct Pack of 2**Metamucil**$24.87**4.6★**▲ 35%**](https://www.amazon.com/dp/B07H16BSN4)
**~~View all trending →~~**
## **What buyers say about fiber cookies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Amazing taste”*
**Nutritional Content**8%
*“This is a healthy supplement that keeps your regular”*
**Ease Of Use**6%
*“convenient while on the go”*
**Flavor**6%
*“Nice orange flavor”*
**Value For Money**5%
*“Worth it”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Quality-Overall**5%
*“Decent enough”*
**Efficiency**4%
*“Actually works better and faster”*
**Sweetness**3%
*“Great little sweet treat”*
**Ease Of Chewing/Swallowing**3%
*“just a lot more chewy than other brands”*
### **What buyers complain about **
**Taste-Overall**14%
*“Doesn't taste good”*
**Functionality-Overall**9%
*“I did not get near the same results”*
**Value For Money**7%
*“Price is a little high”*
**Artificial Sweeteners**4%
*“Artificial chemical taste”*
**Adhesion/Stickiness**3%
*“Sticky Gummies”*
**Regulates Digestion**3%
*“so I've suffered with constipation a lot over the years”*
**Ease Of Use**3%
*“frustrating to use”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Nutritional Content**3%
*“they had the wrong fiber for me”*
**Dosage**2%
*“then definitely dont use more than qhalf of what the bottle tells you will bring you to your daily recommended intake”*
### **Top return reasons **
**Taste-Overall**20%
**Flavor**20%
**Ingredients-Overall**20%
**Artificial Sweeteners**7%
**Calcium**7%
**Storage Temperature**7%
**Ease Of Chewing/Swallowing**7%
**Value For Money**7%
**Smell**7%
## **Common questions**
- **Is fiber cookies profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 13 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the fiber cookies niche?**
- 4 brands and 46 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fiber cookies?**
- Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the fiber cookies niche?**
- Listings span $5.69–$85.89; the average listing price is $35.72 (sweet spot $15–$100). The average incumbent carries 3,344 reviews — the moat a new listing must climb.
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